Rated 4.17 out of 5 stars
I have been having problems with purple shampoo putting too much red/purple back into my blonde. It wasn't tonight but turning it red. If you have this issue I recommend this. It kept my blonde hair blonde. I love this stuff. I only knocked off one star because people might buy it for a regular shampoo like I did. That is not the best use for this. It smells light and clean. It doesn't compete with anything else I use.
Very disappointed...I could have bought another product at a different retailer due to the cost alone...but i like using this brand...just disappointed that the bottle was only half full
tl from Sun Prairie, WI
Half off the product spilled out into the box. A travel size product should always have a seal! Unsure about the actual product as purchased for future vacation travel.
KA from KY
I bought the travel size just as a trial run…definitely buying the full size. Absolutely love, my blonde is bright, my hair is very soft but not weighted down. Love!
Char from Los Angeles
I have fine colored hair, my hairdresser uses color not bleach for the hightlights but sometimes the darker blonde goes red-pink faintly. I don't like toners.
I tried this shampoo and it really toned that brass down.
Just make certain to use enough of conditioner as it can be drying.
Janboo from Massachusetts
Love this shampoo, my new fave. I use every other wash with conditioner, my blonde looks fresh, my hair has shine and is super soft.
Dash from Melbourne, FL
I bleach my hair blonde, but don't tone it. I bought this on a whim, and I'm glad I did! My hair gets pretty oily and gross after a few days of not showering, and I usually have to shampoo it twice to get it looking "normal" again. Not with this! My hair felt so clean after one wash, and my blonde was bright and fresh looking when I got out of the shower. I will be getting the full size for sure.
Lola from Midwest
Sherry from Conway Arkansas
Not worth the money
Suzyspry from La Quinta ca
Love the feel and shine of my hair!
Grandma Barbie from Pittsburgh, P
Twice a week after shampoo.
Kait from NJ
I have really damaged, bleach abused hair... I wear tape in hair extensions too and this shampoo was very moisturizing and gave my hair a vibrant color pop
Sarah from South Carolina
Patricia from Silsbee tx
Just makes your hair come alive! Shiny, silky, and brightens up my highlights also.A must have at all times.I use it about 2 times a week.Joico is a Awsome product..try it you will be hooked.