body{margin-left:12%}Product ReviewsRated 4.17 out of 5 stars12 ReviewsMost Helpful Positive ReviewI would buy this again but alternate with regular shampooI have been having problems with purple shampoo putting too much red/purple back into my blonde. It wasn't tonight but turning it red. If you have this issue I recommend this. It kept my blonde hair blonde. I love this stuff. I only knocked off one star because people might buy it for a regular shampoo like I did. That is not the best use for this. It smells light and clean. It doesn't compete with anything else I use.Most Helpful Critical ReviewI would buy agianVery disappointed...I could have bought another product at a different retailer due to the cost alone...but i like using this brand...just disappointed that the bottle was only half fullReviewed by 12 customersNO seal On Travel Size Product3tl from Sun Prairie, WIHalf off the product spilled out into the box. A travel size product should always have a seal! Unsure about the actual product as purchased for future vacation travel.Buying the full size bottle!5KA from KYI bought the travel size just as a trial run…definitely buying the full size. Absolutely love, my blonde is bright, my hair is very soft but not weighted down. Love!Removed the red brass4Char from Los AngelesI have fine colored hair, my hairdresser uses color not bleach for the hightlights but sometimes the darker blonde goes red-pink faintly. I don't like toners. I tried this shampoo and it really toned that brass down. Just make certain to use enough of conditioner as it can be drying.Blonde life shampoo5Janboo from MassachusettsLove this shampoo, my new fave. I use every other wash with conditioner, my blonde looks fresh, my hair has shine and is super soft.Better Than Expected4Dash from Melbourne, FLI bleach my hair blonde, but don't tone it. I bought this on a whim, and I'm glad I did! My hair gets pretty oily and gross after a few days of not showering, and I usually have to shampoo it twice to get it looking "normal" again. Not with this! My hair felt so clean after one wash, and my blonde was bright and fresh looking when I got out of the shower. I will be getting the full size for sure.I would buy this again but alternate with regular shampoo4Lola from MidwestI have been having problems with purple shampoo putting too much red/purple back into my blonde. It wasn't tonight but turning it red. If you have this issue I recommend this. It kept my blonde hair blonde. I love this stuff. I only knocked off one star because people might buy it for a regular shampoo like I did. That is not the best use for this. It smells light and clean. It doesn't compete with anything else I use.Didn't really see any difference2Sherry from Conway ArkansasNot worth the moneyDefinitely purchase again5Suzyspry from La Quinta caLove the feel and shine of my hair!Just What My Hair Needed5Grandma Barbie from Pittsburgh, PTwice a week after shampoo.Loved it!5Kait from NJI have really damaged, bleach abused hair... I wear tape in hair extensions too and this shampoo was very moisturizing and gave my hair a vibrant color popI would buy agian3Sarah from South CarolinaVery disappointed...I could have bought another product at a different retailer due to the cost alone...but i like using this brand...just disappointed that the bottle was only half fullMy favorite product5Patricia from Silsbee txJust makes your hair come alive! Shiny, silky, and brightens up my highlights also.A must have at all times.I use it about 2 times a week.Joico is a Awsome product..try it you will be hooked.