Rated 3.95 out of 5 stars
I had a balayage appointment with my BELOVED stylist earlier this week, and I was really disappointed with the toner being too deep and ashy. I didn't like the end result. We decided to give my hair a few weeks' rest before adding extra bleach because it didn't necessarily look bad, it just wasn't at all what I wanted—and I didn't want to further damage my hair. I *almost* cried, but I had a plan, and I'm so glad it worked!
A couple days later, I used the Joico Blonde Life Brightening Shampoo, used Briogeo "Don't Despair, Repair" hair masque overnight, then rinsed with 1/2 Joico BLB Conditioner 1/2 Joico BLB Masque after 10 minutes. It effectively (and evenly) stripped out the toner to a much more desired shade without scorching the earth (my hair and scalp).
The shampoo is absolutely drying and stripping, much like a strong clarifying shampoo, so be forewarned! It doesn't deposit color, but it did EXACTLY what I needed it to. Even my boyfriend noticed the difference, which is truly saying something!
I recommend trying the smaller bottle to see if this is the right product for you. As I said, it took a lot of my toner out, but also all the good stuff! Definitely use a very deep moisturizing product with this shampoo so you don't get a head full of hay!
I was looking to use something better than my typical drugstore shampoo and had seen quite a few good reviews for this brand. After using it I noticed my hair felt gross, very heavy and greasy, but I assumed maybe I hadn't rinsed all the product out. Since then I have made sure to triple rinse my hair every wash to ensure that isn't the case but I still have the same results. It had become very frustrating especially because I spent so much on the shampoo and conditioner. I am noticing a lot more product buildup than I had before and will be trying something else. The only upside is I think it has taken away some of the brassiness.
Laura from Cleveland ,Ohio
Wanted to love this shampoo but it made my hair oily .Looking at the ingredients in the formula it does say it has oils in it. Did not see any deference in it "brightening " my blonde colored hair
Rachel from Omaha, NE
Alisha from Dyersburg TN
Makes my hair bright and soft!
Legally Blonde from Louisville, Kentucky
I have been bleaching my hair since I was 19 (almost 15 years) and have been using thus shampoo for the past 5 years daily. It is the best daily shampoo I have found to keep my hair healthy, brassiness out, and moisturized. I still use a separate weekly purple shampoo and a leave in conditioner/heat protector spray. I get compliments on how healthy my hair is regularly. I highly recommend this shampoo.
Hair had been greasy and had tried several shampoos and conditioner. This brand has been amazing.
The smell is awesome too!
Kraykay from georgia
I mix this with my normal Kerastase Blond Absolu and it brightens! especially if u use a purple shampoo first.
Linda from Pennsylvania
Morgan from Washington
This dried out my hair sooo bad and left it tangly and frizzy. No matter how many times I brush my hair I still have snarls. The lather isnt the best either. The smell is very chemically. I will say I think it at least brightens my hair. Thank god I got this on sale.
Caseys mom from Ft Myers Fl
Despite using several deep conditioning masks & conditioner- my fav is Kerastase- this shampoo slightly lightened my highlighted blonde hair but left lots of frizz and flyaways. Going back!
Laurita from Millville, NJ
Easily the best blonde shampoo that I've tried. Leaves my hair soft and smooth. I have extremely fine hair that knots easily especially after washing, my hair is easy to comb after washing. Love this product.
Carly P from Iowa
Was recommended this shampoo from my hair stylist for my blonde hair to keep my color strong. This product keeps the brassiness out of my hair but my hair just doesn't feel clean and my hair is oily by the next morning and this also seems to make my hair more dry so unfortunately I will be returning.
Casey's Mom from Bonita Springs FL
Youtube made me buy this. High hopes were dashed after first use, returned the next day. The color of blond highlighs looked good but even after deep condi with fav Kerastase was frizzy and fly-away like I have never seen.
Gretchen from OH
Makes my hair feel clean and shiny
Product Freak from Minneapolis, Minnesota
This shampoo is very concentrated, a little goes a long way. The lather is rich and doesn't leave my hair feeling dry when I rinse it out. It also helps to keep my blonde hair from getting yellow or brassy. I highly recommend this for blonde and/or highlighted hair.
Ann from Tucson, AZ
Awesome shampoo for tape in hair extensions! Won't cause them to slide. On my 3rd or 4th bottle. A little goes a long way. Lathers up nicely! Highly suggest!
Set Stylist from Midwest
Love this shampoo! Left hair bright shiny & manageable!
Bev from Carrollton Ga
I love the fragrance and they way my hair shines.
Ashley from Carrollton
I wash my hair with this product every time i wash my hair. It leaves my hair clean and vibrant for days. Will continue to use this product.
Kassidy from Illinois
Rose from Seattle
Soo luxurious shampoo!
My hair looks very healthy, shiny!
Truly brightening and illuminating shampoo!
I never had such a great product before in my life!
Shelbie from ATX
Not happy with this product. Very drying and leaves my hair frizzy.
Defy damage was a way better product! Definitely returning this!
Brees2021 from Alexandria, VA
This shampoo kept my hair super clean. It also has clean, natural ingredients!
Blondie from Dallas, Texas
Never leaves my color treated hair sticky or heavy.
It smells great and my hair has not felt this healthy and soft as it did before I changed my brown hair blonde!!
Janboo from Florida
I use two to Three times a week to keep color fresh looking fresh
Nyitalian from Ny
My hair has been highlighted blonde and am going even lighter but gently.my scalp is oily but dp dry ends and waist length hair.
This left a film on it causing my hair to oily that night.left my hair frizzy, tangled.
The worse part is i noticed alot of hair in the drain every time I used this, granted yes I do lose some becUse it so long but this was alot even when combing out.no brightness either.