Rated 4.13 out of 5 stars
I read/watched reviews that talked about the controversy with the old version of the Shape Tape foundation. However, I also saw that Tarte listened to their customers' feedback and made changes to improve the product, which is why they came out with the new Face Tape foundation. I had never tried Tarte foundation or any of their other products, so I didn't really have a bias one way or the other. I am so glad I gave them a shot! I have been on the hunt for the perfect foundation for months now, and I think I finally found it. The shade range is so broad, and I was relieved to find that Tarte offers shades for all different undertones as well. I got shade-matched with 12N and 12B, but chose 12B because it had more beige than golden undertones. I was really happy to see that the color did not oxidize! Since Ulta does not offer samples, I went ahead and purchased the bottle after the sales associate let me know that I could always exchange for a different shade if I got it home and found it didn't work for me. I wore it today for the first time - put it on at about 7:00 am and I am now writing this at 8:00 pm and the foundation has not worn off! In fact, I think it looked better as the day went on! Perfect match for my skin and has a nice, subtle scent to it - kind of a natural, clean, botanical smell - but not overpowering at all and you can't smell it once it's on your skin. Also, it doesn't feel like you're wearing a mask - super lightweight consistency for a full coverage foundation. I have dry, sensitive skin and this did not irritate my skin at all.This foundation did not cling to any dry spots and did not look cakey. It does dry a tad bit fast, but is easy to blend so that did not bother me. It does play nice with other brands of products, and didn't wear down when I put on my setting powder, blush, and highlight. I also liked that it had a blurring effect to my pores and didn't settle into fine lines. I will be going back for the Shape Tape concealer next!
I was really shocked that I didn't like this formula. The Face Tape concealer is so beautiful, and I thought this would pair very well. No...
If you have very problematic skin, this may work for you. The coverage truly is amazing. Just until recently, I have been plagued with very pigmented skin (got on a skin care regimen from the dermatologist). As a result, I'm very use to matte formulas and I can work quickly with a brush. I have mastered the technique of making matte look natural! This formula probably would not work well with a newbie as this is very matte. Very matte, and mask-like. Actually, not mask-like, but plastic-like. As a rule, I kept it on thinking my oily face would make it look natural in about an hour. Well, I was wrong again. I looked like Barbie minus the perfect figure. 😂
I initially decided just to keep it because it was my fault for not trying it on in the store besides a quick color match and I felt embarrassed at the prospect of returning it because I knew better... Alas, my dissatisfaction outweighs my embarrassment. Not only does it look like I have on a plastic mask, it transfers and it cracks. I don't have wrinkles. It cracked at my nonexistent smile lines. It is simply too expensive to keep just to not use it.
I have always had nothing but good things to say about this brand, but this formula is just a bust.
Lynn from Jacksonville, Florida
I still have some left from the one I bought prior to this purchase however the promo that you have that makes me buy one that time is halfway used I was expecting it is full I would love to go back and let the associates know but it's just a hassle and it's supposed to give me a 3 piece set gift instead I get the "halfway use " primer very disappointing . Learning lesson that check the free item before leaving the counter.. and what lady told me there is no more gift set and that's only the 1st day and I was there early unbelievable..
Melissa from Quakertown
For the price I was expecting better coverage. Left my skin feeling very greasy. I also have been expecting a lot of breaks outs as well due to this foundation. Will not buy again. I'll stick to my cheap drugstore foundations.
Wai from Miami
Im a dancer and this was the perfect full coverage foundation for the stage. It says on so well and glows. I love it and will be buying it again and again. Colour match was amazing swell. Highly recommend. Also great for a full face on a night out, stay on all night!!
Nicole from Mass
I have super oily skin and need a heavy duty foundation to cover my blemishes but also something that isn't super oily. Unfortunately this foundation gets oily in point two seconds so I don't recommend if you have skin like mine.
Snow from Santa Fe, NM
The first time i got this I liked it the color matched my skin perfectly but it did pill up on my nose. The second & last time i got it made my skin super dry it would accentuate any little thing on my face & I have clear skin it made my face look like a had problems that i really didn't. This is the worst foundation ever i didn't even use a quarter of the bottle just ended up thouwing it away. Thr price for this crap is way too high for the terrible product you get for it. I could think of so many drug store foundations that are a million times better then this one.
Chieka from Desoto, Texas
It does not clog my pores. It's everything you want in a foundation. When I wipe over my big pores it doesn't show them which is wonderful.!!
Sydney from Oh
I have oily skin but this is very drying. Weirdly patchy and chalky feeling on skin. Looks alright from far away but up close it it makes skin look worse than if I wasn't wearing anything.
Brittany from California
I was using the discontinued urban decay all nighter foundation for close to ten years& of course, found out that it was discontinued before I got a new bottle. So I was frantically searching for a new foundation to become my replacement staple. Love this foundation so much that I didn't even finish my bottle of all nighter foundation because this is even better. The shade match is nice for my fair skin and the neutral is definitely neutral. I always have such a hard time with shades pulling orange on me but oxidation doesn't happen. It does rub off some but I only use a powder to set & no skin prep so I imagine a more detailed skin prep would def resolve this issue. I absolutely love it. Will continue to purchase.
Bay from Los Angeles
So I have tried so many different foundations from drugstore to high end and nothing compares to this foundation. I have pretty dry skin and it just makes my skin look absolutely flawless. I an constantly going back to this foundation because my skin loves it!!
sasha from Portland, Oregon
this is the best foundation I've tried to date. I usually mix it with a little bit of haus labs foundation in white because I look like a vampire but other than it being a little dark for my (unreasonably light) skin it's a good formula with even better coverage.
Terri B from Summerville, SC
I've tried numerous foundations, but always come back to this one. I find it somewhat heavy, so I'm now using a lot less product and also using a hydrating primer underneath. It stays put all day. It provides great coverage and doesn't settle into my fine lines.
Lore from San Diego
I waited over a year to write a review becuase i just wasnt too sure but ive tested it up and downand come to the conclusion that i really do love it! One pump covers my acne scarring and red hyperpigmentation. Im normal to oily but in the summer i am as oily as can be. I have put skincare, suncreen, cream, and powders on this foundation and it works with allll my products. Along with the foundation I like to use the ulta matte primer, laura mercier setting powder, and the urban decay all day waterproof setting spray for a long all day wear. I used this combo for an outdoor wedding in July when it was 80-90 degree weather, danced all night, and it did not budge. No need ANY retouch ups! I have used up a bottle after a year and this would be my second repurchase. Some how the formula got even better! I noticed its not as caky as last years.
Monica from Tucson AZ
I love the coverage and how light weight it feels on my skin. Especially that I have dry skin.
from Clarksville TN
Excellent full coverage without feeling heavy.
Candyapples from florida
First to all the people complaining about light shades...I'm glad this product has lighter shades. Not everyone is dark or bottled tan and there are a million products out there for you...lighter shade ppl need makeup just as much as the darker ones so I'm glad of the diversity. Anyway, I wanted to like this..needed something that didn't melt in the Florida heat after 30 mins. I felt this product stayed on decently considering, did not settle into pores or lines nearly as bad as others I've tried, I appreciated the coverage and over all I liked this. You do have to be quick to blend but that's ok. SAd part is after 4 uses my face is now riddled with large white heads and cystic type acne. I couldn't figure out what was going on until I read the other reviews. I hate that this may be the issue but it is the only new thing I've done and normally my skin barely has a break out. Going to stop using and see if my face can heal because it looks so bad, worse it's been in years. Def need cleaner acne friendly ingredients.
T from Austin
I have combo skin, i prefer a matter flawless finish, this feels weightless like a serum while providing perfect coverage
Susie from Arkansas
This product gave full coverage; stayed on well, I will definitely be making this my regular foundation!
Liza from Pittsburgh PA
This foundation is the best I have ever used it is so smooth and has such a nice coverage
Cathy from Tucson. Az
I like the coverage it gives it's light and stays on,
Teresa from prestonsburg, ky
the very best foundation ever. love it. wont use anything else.
Amanda from Bowling green Kentucky
Last less than five hours even with setting powder! After that it looks like I slept in my makeup.It also does not photograph well.I will be mixing it with my Fenty foundation in the future.
Love! from California
My favorite foundation ever! It makes the most beautiful finish on my skin i love it!
Alyssa from MI
I just bought this product 2 weeks ago and overall it has been good to me. I've been using it every other day. No cake ness, flakey ness and has stead intact over 8 hours.
Jessica from Provo, Utah
Such a lightweight full coverage foundation. I love how it goes on and it literally lasts all day