body{margin-left:12%}Product ReviewsRated 4.31 out of 5 stars942 ReviewsMost Helpful Positive ReviewPLEASE bring back brownish blackI will echo the comments of previous reviewers. When I first tried this product, I loved it immediately. It doesn't clump, and it adds length and definition without being over the top. When I went to get more recently, I could not find it in Brownish Black. I searched local stores and was sad to find the color discontinued. I cannot wear the very black color. Please bring back brownish black.Most Helpful Critical ReviewDisappointedAfter several tries I am severely disappointed from my expectations for this mascara. I hate the crunchy lash feeling which is why I tried Full N Soft, and indeed it is not crunchy but it completely lacks volume and curl-holding power. It does separate the lashes well and doesn't flake, but gives no volume. The formula went on fine the first couple times but it seemed to really dry out after that, wayyy too fast! Also I noticed it significantly thinned out my lashes compared to the mascara I was using before. The last reason alone would make me want to stop using it. I wish my experience had turned out much better, so time to try something else.Reviewed by 942 customersI never give reviews5ChrissyN from St. Louis, MOI've been around quite awhile and have had many many mascaras in my time, but I have to say-This mascara is hands down the best mascara of all time; IF you soft lashes. I'm seeing most (younger) women are wanting the hard, spiked look on their eyes, but not me. It has been so hard to find a mascara that keeps lashes soft. Thank you! Thank you! Thank you!The Best - please bring back brownish black5Delashious from PAI get complemented on my lashes all the time, but I wish like others that they would bring back Brownish Black. Please, please, please. I've tried others and nothing beats it.Soft, natural lashes5JenJen from San Antonio, TXThis mascara provides a wispy, natural effect. It doesn't clump or smudge, and I've experienced only the tiniest bit of flaking after a full day's wear. I'm more of a dramatic-look person when it comes to mascara, as my lashes need all the help they can get, but this is a great product for anyone just looking for a little boost.Meh2Sarah from NJNot great - doesn't really show up for meNice Effect5None from MidwesternerMascara is healthier for my lashes than extensions or false eyelashes but I cannot stand the crunchy glossy spider effect of mascara. I didn't know they still made this. Thanks Ulta!Bring back brown5Smartin from undisclosedBlack is too harsh for blonde hair blue eyed fair skinned complexions! Please bring back brownI have used this product for years.5Kris from toms river, njI have used this product for many years and even though I have bought and tried many other mascaras, I always come back to this one. It's tried and true!My favorite of all the mascaras5lildee from Salt Lake City, UTI'm a makeup lover. I love to try all the new things. I've tried all the mascaras. This is still my favorite. I always come back to it. My favorite thing about it is the wand. I hate rubber wands. This wand separates so well that I keep them after it's gone. It volumizes really well. And it's really light on the lashes. I hate a heavy formula. As others have said…please do not stop making this formula.Clump-free and natural-looking5wresrie from undisclosedI've used this mascara for years, tried others but always come back to this one. Natural-looking, easy to apply, great brush and not clumpy. Can easily apply a second coat for evening. Really missing the brown options though!!Is there anything in here?2LrBrusseau from Washougal WAI have been using Mabeline mascara faithfully for probably 20 years. But it seems every other tube either doesn't have mascara in it or it's hard to use until it becomes a little dried out I tap, a shake, I try and warm it up, but nothing is coming out of this tube I have to reapply three or four times and then it looks goopy. So then I end up throwing it away and buying a new one tired of the vicious cycle. Time to find something new.BRING BACK BROWN!!!!!!!!!4BROWN Mascara Lover from undisclosedI used to only use this mascara.....it is the best. But I will only wear BROWN!Bring Brown back!!!!5Cherrybombof3 from Okc okPlease bring back the brown mascara in this formula!!!!!! I'm a Summer in my colors and black does not look good on me, please bring back the brown!!!!!!My Holy Grail5Beeziegal from NYI've been using this for decades in addition to sampling many other mascaras. It gives me the look I like:. defined and pretty. Washes off easily; doesn't flake into my eyes. Please keep making this!!Favorite5Wendy from Waxahachie, TXThis is my favorite mascara. I don't like thick bulky wands, so this is alway my go-to. I will buy it every single time.Best mascara ever!5Kim from Appleton, WIThis is my all time favorite mascara!! The brush makes the mascara go on evenly and not clumpy. Lashes are " full and soft". Removal is easy too!They messed up by removing brown4Need Brown Full and Soft from USALove this formula. Brush is perfect, formula is perfect. I hate the black. I'm too light to wear black mascara. I need the brown. Bring the brown back. You all developed the perfect mascara and now you're taking it away. This is literally the only maybelline product I buy. Without brown full and soft mascara, I purchase from this company ever. Brown Full & Soft Mascara is the spicy nuggets or taco pizza of maybelline. They're nothing without it.Sell the Formulation!5DE Cat from DelawareIf you're not making Full N Soft in other colors PLEASE sell the formula to another cosmetics company and we'll find it! With due respect, none of Maybelline's other mascaras come close to Full N Soft. Thanks for listening!Love it!5Ash from San JoseI've got a BAG of mascara and this is now my go to out of MAC, Anastacia, Tarte. etc. It applies evenly, doesnt clump with a little finesse, and makes my long natural lashes look even longer/fuller without looking fake or overmakeup'd. Comes off with warm water and cleansing towel - no harsh scrubs unless thats your jam.My favorite mascara5AbbyLovesCoffee from Lafayette, INI feel like this mascara is a very well-kept secret. It applies very easily. I love the volume and length it gives my lashes. The wand is fantastic: I love how it lifts and fans out my lashes. It pairs well with my L'Oreal Voluminous Lash Primer. Together, they last at least 12 hours. At the end of the day, when it's time for me to remove my makeup, my lashes still look the same as when I first applied primer and mascara. This mascara gives me the precise look I want. I love it.Wore it for years4LAE27 from Upstate NYI wore this mascara for years. Loved it. And then they started to only make it in black, so I stopped using it. Please make it in brown. Or at least black/brown.Absolute Favorite Mascara5SweetTea1952 from Pittsburgh, PAThis mascara is the Easiest, most comfortable mascara I have ever worn. It will forever have a spot in my makeup bag.Love5Lara Lou from Chicago ILMy favorite daily mascara. I love the soft smooth formula. It doesn't flake. It comes off easily when washing. It makes my long full lashes look so supple. This is the only mascara I use if I wear fake eyelashes. It blends so easily with my real ones. My eyelashes are fanned out and not clumpy.Great natural lashes5kathym155 from undisclosedI love this mascara for everyday use. I have been using the black mascara for years and years. I haven't found anything that I like using more on a daily basis. I don't find that it flakes or that I have raccoon eyes at the end of the day, and unfortunately I sweat a lot. Would highly recommend this to anyone at any age.A fav!4Sintia from Los AngelesThe full n soft waterproof mascara is my favorite for wispy fluttery lashes that hold so I decided to use the regular one to see how it compares. At first It was a little wet and would make my lashes fall but after using it repeatedly and letting it dry out to the perfect consistency it doesn't weigh them down anymore. I apply a really thin amount to curled lashes and then let it dry for a minute. Then I layer a second coat focusing on the ends and making sure to get some nice separation. I used to just apply coat after coat trying to get the desired lift but slow and steady does it. Only downfall is it's not as easy to wash off as other regular non waterproof mascaras but for the hold I'll take it. This is the first waterproof mascara counterpart to perform as well as the wp version for me!Love5Kerim23 from NYBeen using this mascara for years. Please bring back the brownish black!!!!!!