Summary of significant accounting policies -Advertising (Details) - USD ($) $ in Thousands |
12 Months Ended | ||
|---|---|---|---|
Jan. 29, 2022 |
Jan. 30, 2021 |
Feb. 01, 2020 |
|
| Summary of significant accounting policies | |||
| Advertising expense | $ 387,794 | $ 281,573 | $ 317,865 |
| Advertising expense as a percentage of net sales | 4.50% | 4.60% | 4.30% |
| Prepaid advertising costs | $ 7,612 | $ 7,112 | |
| X | ||||||||||
- Definition Advertisement Expense Percentage No definition available.
|
| X | ||||||||||
- References No definition available.
|
| X | ||||||||||
- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
|
| X | ||||||||||
- Definition Amount of consideration paid in advance for advertising that provides economic benefits within a future period of one year or the normal operating cycle, if longer. Reference 1: http://www.xbrl.org/2003/role/exampleRef
|