Annual report pursuant to Section 13 and 15(d)

Revenue

v3.22.1
Revenue
12 Months Ended
Jan. 29, 2022
Revenue  
Revenue

3.   Revenue

Net sales include retail stores and e-commerce merchandise sales as well as salon services and other revenue. Other revenue sources include the private label and co-branded credit card programs and royalties derived from the partnership with Target, as well as deferred revenue related to the loyalty program and gift card breakage.

Disaggregated revenue

The following table sets forth the approximate percentage of net sales by primary category:

Fiscal year ended

January 29,

January 30,

February 1,

(Percentage of net sales)

2022

2021

2020

Cosmetics (1)

43%

45%

51%

Haircare products and styling tools (1)

20%

20%

18%

Skincare (1)

17%

16%

14%

Fragrance and bath

14%

12%

9%

Services

3%

3%

5%

Accessories and other (1)

3%

4%

3%

100%

100%

100%

(1) Certain sales departments were reclassified between categories in the prior year to conform to current year presentation.

Deferred revenue

Deferred revenue primarily represents contract liabilities for the Company’s obligation to transfer additional goods or services to a guest for which the Company has received consideration, such as unredeemed Ultamate Rewards loyalty points and unredeemed Ulta Beauty gift cards. In addition, breakage on gift cards is recognized proportionately as redemption occurs.

The following table provides a summary of the changes included in deferred revenue during fiscal 2021 and 2020:

January 29,

January 30,

(In thousands)

2022

    

2021

Beginning balance

$

269,032

$

230,011

Additions to contract liabilities (1)

261,139

200,267

Deductions to contract liabilities (2)

(184,965)

(161,246)

Ending balance

$

345,206

$

269,032

(1) Loyalty points and gift cards issued in the current period but not redeemed or expired.
(2) Revenue recognized in the current period related to the beginning liability.

Other amounts included in deferred revenue were $8,373 and $5,351 at January 29, 2022 and January 30, 2021, respectively.