Summary of significant accounting policies -Advertising (Details) - USD ($) $ in Thousands |
12 Months Ended | ||
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Jan. 31, 2026 |
Feb. 01, 2025 |
Feb. 03, 2024 |
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| Summary of significant accounting policies | |||
| Advertising expense, net | $ 490,980 | $ 431,455 | $ 422,779 |
| Advertising expense, net as a percentage of net sales | 4.00% | 3.80% | 3.80% |
| Prepaid advertising costs | $ 8,877 | $ 7,830 | |
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- Definition Advertisement Expense Percentage No definition available.
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- References No definition available.
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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- Definition Amount of consideration paid in advance for advertising that provides economic benefits within a future period of one year or the normal operating cycle, if longer. Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef
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