Annual report [Section 13 and 15(d), not S-K Item 405]

Revenue

v3.26.1
Revenue
12 Months Ended
Jan. 31, 2026
Revenue  
Revenue

4.   Revenue

Net sales include retail stores and e-commerce merchandise sales as well as salon services and other revenue. Other revenue primarily includes other revenue sources such as the private label and co-branded credit card programs, deferred revenue related to the loyalty program and gift card breakage, and royalties.

Disaggregated revenue

The following table sets forth the approximate percentage of net sales by primary category:

Fiscal Year Ended

January 31,

February 1,

February 3,

(Percentage of net sales)

2026

2025

2024

Cosmetics

38%

  ​

39%

  ​

41%

Skincare and wellness

24%

23%

22%

Haircare

19%

19%

20%

Fragrance

13%

13%

11%

Services

4%

4%

4%

Other

2%

2%

2%

100%

100%

100%

Deferred revenue

Deferred revenue primarily represents contract liabilities for the obligation to transfer additional goods or services to a guest for which the Company has received consideration, such as unredeemed loyalty points and unredeemed gift cards. In addition, breakage on gift cards is recognized proportionately as redemption occurs.

The following table provides a summary of the changes included in deferred revenue during fiscal 2025 and 2024:

Fiscal Year Ended

January 31,

February 1,

(In thousands)

2026

  ​ ​ ​

2025

Beginning balance

$

492,907

$

428,788

Additions to contract liabilities (1)

414,137

362,563

Deductions to contract liabilities (2)

(333,009)

(298,444)

Ending balance

$

574,035

$

492,907

(1) Loyalty points and gift cards issued in the current period but not redeemed or expired.
(2) Revenue recognized in the current period related to the beginning liability.

Other amounts included in deferred revenue were $8,343 and $7,678 at January 31, 2026 and February 1, 2025, respectively.