Quarterly report [Sections 13 or 15(d)]

Revenue

v3.25.3
Revenue
9 Months Ended
Nov. 01, 2025
Revenue  
Revenue

3.Revenue

Net sales include retail stores and e-commerce merchandise sales as well as salon services and other revenue. Other revenue includes the private label and co-branded credit card programs, royalties derived from the partnership with Target Corporation, and deferred revenue related to the loyalty program and gift card breakage.

Disaggregated revenue

The following table sets forth the approximate percentage of net sales by primary category:

13 Weeks Ended  

39 Weeks Ended

November 1,

November 2,

November 1,

November 2,

(Percentage of net sales)

2025

2024

2025

2024

Cosmetics

41%

41%

40%

41%

Skincare and wellness

24%

23%

24%

24%

Haircare

19%

20%

19%

19%

Fragrance

11%

10%

11%

10%

Services

3%

4%

4%

4%

Other

2%

2%

2%

2%

100%

100%

100%

100%








Deferred revenue

Deferred revenue primarily represents contract liabilities for the obligation to transfer additional goods or services to a guest for which the Company has received consideration, such as unredeemed loyalty points and unredeemed gift cards. In addition, breakage on gift cards is recognized proportionately as redemption occurs.

The following table provides a summary of the changes included in deferred revenue during the 13 and 39 weeks ended November 1, 2025 and November 2, 2024:

13 Weeks Ended

39 Weeks Ended

November 1,

November 2,

November 1,

November 2,

(In thousands)

2025

2024

2025

    

2024

Beginning balance

$

451,968

$

387,817

$

492,907

$

428,788

Additions to contract liabilities (1)

130,377

124,188

307,706

279,195

Deductions to contract liabilities (2)

(127,030)

(114,071)

(345,298)

(310,049)

Ending balance

$

455,315

$

397,934

$

455,315

$

397,934

(1) Loyalty points and gift cards issued in the current period but not redeemed or expired.
(2) Revenue recognized in the current period related to the beginning liability.

Other amounts included in deferred revenue were $7,649 and $7,106 at November 1, 2025 and November 2, 2024, respectively.