Ulta Beauty's App Can Give You a Skin-Care Routine Based on Facial Recognition
A new feature on the app uses facial recognition to recommend new skin-care products.
July 23, 2020
Discover Beauty through Augmented Reality
Enhance exploration and discover wherever you are in a personalized, unique and realistic way. Ulta Beauty uses Machine Learning and Computer Vision technologies to create realistic experiences from Virtual Try On with true to life textures, colors & finishes to Complexion Matching detecting your skin tone and undertone to find your best match.
The Power of Personalization through AI
Data driven insights generated by AI enable Ulta Beauty to deliver a personalized beauty experience for their guests through powerful, real-time, and meaningful customized suggestions that drive traffic to purchase. Data is used to create a dynamic beauty graph using a custom-built Machine Learning framework that powers a personalized guided discovery.
Digital Experiences that
surprise you
Ulta Beauty partners with Startups, Corporations and Innovators to bring to life new and unique experiences in-store and online.
Our Latest Medium Articles
Image labeling at scale: Disruption and innovation in times of COVID-19
Feb 23 - Martin Etchart
As we faced the challenge of working from home amid a pandemic, while Ulta Beauty temporarily became an e-commerce only business we recognized...
Read MoreULTA's Digital Innovation journey
Feb 23 - Authors: Michelle Pacynski, Agustina Sartori
The Ulta Beauty Digital Innovation team was formed two years ago and has evolved in terms of size and how we are infused across the company to bring to life digital...
Read MoreThe top 3 AR experiences at Ulta Beauty
Feb 23 - Agustina Sartori
Let's start with the basics. Augmented Reality is an interactive technology experience that augments the physical environment in the real world by overlaying computer-generated...
Read MoreWhat happened at Ulta Beauty since GlamST’s acquisition?
Feb 23 - Agustina Sartori
The Ulta Beauty Digital Innovation team was formed two years ago and has evolved in terms of size and how we are infused across the company to bring to life digital...
Read More
Experiences that will inspire you
Learn more about our experiences and try them out!
Visit our ExperiencesInnovation in the News
AR Try-On Technology Is No Longer an Alternative in the Beauty Industry
Cosmetic brands are experimenting with makeup sampling that keeps its distance.
June 22, 2020
At Sephora and Ulta, the pandemic is changing the makeup buying experience
The virus has put an end to makeup testers and is forcing beauty assistants to take on new responsibilities.
May 29, 2020
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AI and AR Technology Could Permanently Replace Makeup Testers for Beauty Retailers
Even as certain locations start to reopen, in-store testers could be gone for good thanks to the COVID-19 pandemic.
May 28, 2020
Ulta Beauty CEO on navigating the coronavirus crisis
Ulta CEO Mary Dillon discusses the impact the coronavirus has had on her company’s business.
May 13, 2020
Could Virtual Beauty Try-on Be the Answer to In-store Product Testing?
Ulta Beauty is marketing its GlamLab virtual try-on feature as an alternative to product testers, as the retailer reopens 180 of its doors.
May 13, 2020
Ulta Beauty continues blending physical and digital experiences
Ulta Beauty’s latest seamless shopping experience features interactive virtual reality (VR).
Oct 15, 2019
Ulta sparks new online VR shopping experience
Ulta Beauty is introducing Sparked, a lifelike online store based on virtual reality (VR) technology.
Sept 23, 2019
Best face forward: Ulta Beauty, Revieve and Samsung launch new skin diagnostics tool
Samsung, Ulta Beauty and Revieve have teamed up to bring customers a new personalised skin diagnostics tool.
Ag 12, 2019
3 Lessons Latina Founder Agustina Sartori Learned While Building GlamST And Being Acquired By Ulta
When Agustina Sartori started GlamST she did it because it aligned with her passions.
Jun 15, 2019
Ulta makes beauty personal
Offering more than 500 brands and 25,000 products in their stores online, the retailer decided to leverage the data from its “Ultamate Rewards”.
Jun 7, 2020
Ulta Beauty shoppers behold new AR, AI features
Ulta Beauty offered a palette of leading-edge digital customer experience enhancements during the first quarter.
Jun 4, 2020
Virtual makeovers are better than ever. Beauty companies are trying to cash in
Agustina Sartori might as well be a chameleon. Her lips keep changing color, from matte red to glossy cherry to shimmering peach."
Feb 19, 2019
Ulta Beauty buys AI and AR technology startups
In an effort to bolster its digital operations, including improving the personalization it offers consumers on its website, Ulta Beauty has bought two technology companies."
Dec 11, 2018
Ulta Beauty Makes First Acquisitions, Hones Personalization Experience
The retailer is launching KKW Fragrance and Kylie Cosmetics in store for the holiday season.
Nov 8, 2018
