Ulta Beauty's App Can Give You a Skin-Care Routine Based on Facial Recognition
A new feature on the app uses facial recognition to recommend new skin-care products.
July 23, 2020
At Ulta Beauty we believe in technology as a key driver for the future.
GLAMlab Virtual Try-On
Virtually try on thousands of beauty products just as they would look in real life–before you shop. Choose your favorite brands and put together a look and finish with a customized shopping list.
Try the App Try the web
Shade Finder
The Foundation Shade Finder leverages computer vision to match your skin tone and undertone. Discover the world of AI and AR through an intuitive experience by scanning your face and virtually try-on thousands of foundations recommended just for you.
Try it
Skin Analysis
AR/AI-driven capability in the Mobile Apps that allows you to answer a few questions and undergo a smart, in-depth analysis of your skin. Get a customized skincare report and curated product selection to meet your skin's unique needs.
Try it
AI Powered Beauty Advisor
Ulta Beauty’s AI capabilities is trained to understand and continuously learn the typical customer’s buying decision process. This includes how guests navigate our vast assortment, get to a purchasing decision and factors considered, it also informs our product recommendations and helps suggest order add-on products.
Try it
Beauty School Live
Attend a live streaming, virtual masterclass with Ulta Beauty & brand partner experts to learn about the latest & greatest trends in beauty! If you can’t attend live, check out our archive of past shows when & where you’re able.
Try it
Gift Advisor 1:1
The perfect holiday gift, it does exist. And we’re here to help you find it! Talk with one of our gift advisors via text chat or video chat.
Try it
Guest Services Chatbot
Ulta Beauty’s Virtual Assistant is here to help you track your order, find your Ultamate Rewards info, request a missing Birthday Coupon, learn about our Beauty Services, or read about all the ways to shop!
Try it
SPARKED Virtual Experience
Welcome to SPARKED at Ulta Beauty. Ignite your curiosity. Explore our virtual experience to discover the latest makeup brands and collections trending in the beauty industry.
Try it
Ulta Beauty TV
Ulta Beauty TV is a new way of discovering beauty.
You will be able to enter a world of videos personalized to your favorite beauty categories, brands, or even influencers!
Shoploop
Shoploop is a new generation video shopping platform developed by Google that enables products to be promoted within a maximum of 90 seconds. Ulta Beauty has partnered with Google to participate as one of the first brands to create content for this platform.
Try it
Highly Personalized Product Recommendations
Ulta Beauty’s AI-powered Personalization Engine examines 25M+ Loyalty Customer database to identify highly relevant products for each customer. This highly tailored and personalized experience has proven very successful in customer contacts as well as with in-App and Web experiences.
AI Powered Product Replenishment Reminders
By leveraging internal AI capabilities, Ulta Beauty is able to identify, within their 25M+ Loyalty Member Customer database, each customer’s consumption patterns predicting when an individual customer is likely to run out of their beauty products.
Any new ideas, feedback or thoughts?
If you are a startup, beauty-lover, technologist, or innovator, we would love to hear cool stuff that you are up to.
Tell us more
/cloudfront-us-east-1.images.arcpublishing.com/dmn/VLO3ERCUAJHGBBHWUML3JNFYWE.JPG)
