Annual report pursuant to Section 13 and 15(d)

Revenue

v3.21.1
Revenue
12 Months Ended
Jan. 30, 2021
Revenue  
Revenue

5.   Revenue

Net sales include retail stores and e-commerce merchandise sales as well as salon services and other revenue. Other revenue sources include the private label and co-branded credit card programs, as well as deferred revenue related to the loyalty program and gift card breakage.

Disaggregated revenue

The following table sets forth the approximate percentage of net sales by primary category:

Fiscal year ended

    

January 30,

   

February 1,

    

February 2,

2021

2020

2019

Cosmetics

44%

50%

51%

Skincare, bath, and fragrance

28%

22%

21%

Haircare products and styling tools

20%

19%

19%

Services

3%

5%

5%

Other (nail products, accessories, and other)

5%

4%

4%

100%

100%

100%

Deferred revenue

Deferred revenue primarily represents contract liabilities for the Company’s obligation to transfer additional goods or services to a guest for which the Company has received consideration, such as unredeemed Ultamate Rewards loyalty points and unredeemed Ulta Beauty gift cards. In addition, breakage on gift cards is recognized proportionately as redemption occurs.

The following table provides a summary of the changes included in deferred revenue during fiscal years 2020 and 2019:

January 30,

February 1,

(In thousands)

2021

    

2020

Beginning balance

$

230,011

$

193,585

Additions to contract liabilities (1)

200,267

206,701

Deductions to contract liabilities (2)

(161,246)

(170,275)

Ending balance

$

269,032

$

230,011

(1) Loyalty points and gift cards issued in the current period but not redeemed or expired.
(2) Revenue recognized in the current period related to the beginning liability.

Other amounts included in deferred revenue were $5,351 and $7,524 at January 30, 2021 and February 1, 2020, respectively.