Summary of significant accounting policies -Advertising (Details) - USD ($) $ in Thousands |
12 Months Ended | ||
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Jan. 28, 2023 |
Jan. 29, 2022 |
Jan. 30, 2021 |
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| Summary of significant accounting policies | |||
| Advertising expense, net | $ 374,730 | $ 387,794 | $ 281,573 |
| Advertising expense, net as a percentage of net sales | 3.70% | 4.50% | 4.60% |
| Prepaid advertising costs | $ 9,466 | $ 7,612 | |
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- Definition Advertisement Expense Percentage No definition available.
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- References No definition available.
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount of consideration paid in advance for advertising that provides economic benefits within a future period of one year or the normal operating cycle, if longer. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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