Summary of significant accounting policies - Advertising (Details) - USD ($) $ in Thousands |
12 Months Ended | ||
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Feb. 01, 2020 |
Feb. 02, 2019 |
Feb. 03, 2018 |
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| Summary of significant accounting policies | |||
| Total advertising costs | $ 317,865 | $ 294,489 | $ 259,423 |
| Advertising expense as a percentage of sales | 4.30% | 4.40% | 4.40% |
| Prepaid advertising costs | $ 9,605 | $ 9,384 | |
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- Definition Advertisement Expense Percentage No definition available.
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- References No definition available.
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Amount of consideration paid in advance for advertising that provides economic benefits within a future period of one year or the normal operating cycle, if longer. Reference 1: http://www.xbrl.org/2003/role/exampleRef
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