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dream app

welcome to a world of vivid dreams and limitless possibilities

explore the world of r.e.m beauty through AR, download the BeautyX app by Ulta Beauty.

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available from iPhone X, iOS 14.5 or higher.

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vr experience

visit one of these 5 stores to discover the vr experience:

New York: Herald Square - 51 West 34th Street

New York: Upper East Side - 188 East 86th Street

Chicago: Michigan Avenue - 430 North Michigan Avenue

California: Burbank Empire Center - 1351 North Victory Place

Dallas: Park Lane - 8160 Park Lane Ste 330