dream app

welcome to a world of vivid dreams and limitless possibilities

explore the world of r.e.m beauty through AR, download the BeautyX app by Ulta Beauty.

qr code

available from iPhone X, iOS 14.5 or higher.

vr experience

visit one of these 5 stores to discover the vr experience:

New York: Herald Square - 51 West 34th Street

New York: Upper East Side - 188 East 86th Street

Chicago: Michigan Avenue - 430 North Michigan Avenue

California: Burbank Empire Center - 1351 North Victory Place

Dallas: Park Lane - 8160 Park Lane Ste 330