Color Toning Best Bets

Six picks that let you stay true to your hue.

Tips of the Trade

by Design Team Stylist, Rachel Bettis

Toning treatments brighten, strengthen and hydrate color-treated or natural hair—use 1-2 times per week for best result.

Need to buy time between salon appointments? Color depositing products—like color toning—can make fading brunette hair feel fresh and beautiful.

Purple or blue, what should I use? Those with blonde and light hair should use purple to wipe out gold undertones while those with brown hair should use blue to enhance caramel hues. However, if you have lighter, cooler-toned highlights/balayage, select purple to avoid a greenish cast.

Redken

Color Extend Blondage Shampoo

Style Strength

Powerful, color-depositing shampoo repairs, protects and strengthens hair at the core—and, slay!

Best Use

When you want to a kick a little brass, the pure violet pigments balance light hues and highlights.

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Matrix

Total Results Brass Off Custom Neutralization Hair Mask

Style Strength

It protects hair and gives brown and darker hair colors a lustrous shine, this is one mask we can get behind.

Best Use

Ditch those brassy orange tones in brown or highlighted hair with this deep blue-violet hued treatment has your back. Leave on for 5-10 minutes for toning perfection.

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Joico

Color Balance Purple Shampoo

Style Strength

Forget color fading—this multi-tasking cleanser repairs, fights frizz and adds shine every time.

Best Use

When you want a bright play on gray, this tone-correcting formula attaches to your hair and stays there through multiple washes.

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Pravana

The Perfect Blonde Leave-in Treatment

Style Strength

Repairs, revives and nourishes light or highlighted strands in a single swoop—plus, chamomile weightlessly brightens all shades of blonde.

Best Use

When your parched hair needs a pick-me-up, spritz on this leave-on treatment while your strands are still damp. Blow dry for a radiant, lasting finish.

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Kenra Professional

Brightening Treatment

Style Strength

The cosmetic-grade violet pigments in this treatment are powerful—they make silver, gray and light shades visibly vibrant.

Best Use

Dull strands got you down? Use this treatment 1-2 times per week in place of your regular conditioner for total hair color happiness. Great for natural or color-treated strands.

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John Frieda

Sheer Blonde Color Renew Tone Restoring Shampoo

Style Strength

Powerful purple shampoo brings the bold back into your light hair in 3 washes. Get noticeably brighter locks—fast.

Best Use

When you want to show off your true colors, this shampoo helps you and your hair achieve total luminosity, whether you rock natural or color-treated hair.

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Hair Influencer of the Month

Annie of Annies Forget Me Knots

Annie uses our color toner heroes to keep her blonde hair bright. Learn how to create this half-up twist that highlights the beauty of your hair color, too.

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