skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Zoom-In Ultimate Mascara
Zoom-In Ultimate Mascara

FLOWER Beauty

Zoom-In Ultimate Mascara

(74) REVIEWS

0.29 oz Item 2524922

Color:Intense Black

Options

View All Options
FLOWER Beauty's Zoom-In Ultimate Mascara, 0.29 oz. Revolutionary brush lets you twist to adjust, to create multiple lash looks. Lengthen, add volume, and curl lashes with one mascara and one brush. D-panthenol helps to smooth lashes. Rice wax helps smudge-proof color. Do the twist. Flower Beauty Zoom-In Ultimate Mascara is a revolutionary mascara that lets you customize lash volume and length with a unique adjustable brush. Use the first setting to lengthen lashes, twist to the second setting to volumize lashes, twist further to the third setting to curl and lift lashes for a dramatic, eye-opening look. Flower Beauty's formula contains D-panthenol, which helps to smooth lashes and rice wax to help smudge-proof color. Love the way you look in five rich colors: Intense Black, Black, Brown Black, Brown, and Waterproof Intense Black.
Turn up the volume, literally, as you would turn up the volume on your radio, modern twist cap allows you to control three settings to super loud lashes. Start as close to the lash line as possible and wiggle your way up coating the entire lash with mascara, layer to achieve your desired length volume and separation. Use the first setting to lengthen lashes, twist to the second setting to volumize lashes, twist further to the third setting to curl and lift lashes for a dramatic finish. The beauty of this brush is all in the twist, it's like three mascaras in one! A look for work, one twist, dinner after, two twists, Saturday night, turn it all the way up, three twists!
Water, Synthetic Beeswax, Acrylates/Ethylhexyl Acrylate Copolymer, C18-36 Acid Triglyceride, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, Stearic Acid, Oryza Sativa (Rice) Bran Wax, Glycerin, Aminomethyl Propanediol, Butylene Glycol, Silica, Sorbitan Sesquioleate, Phenoxyethanol, Hydroxyethylcellulose, Sucrose Stearate, Sodium Dehydroacetate, Potassium Sorbate, Glycogen, Panthenol, Dimethicone, Ascorbyl Palmitate, Tocopherol, Laureth-21, Alcohol, Carboxymethyl Chitin, Methylparaben. Puede Contener: Mica (Ci 77019), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Carmine (Ci 75470), Ultramarines (Ci 77007, Ci 77013), Ferric Ferrocyanide (Ci 77510), Ferric Ammonium Ferrocyanide (Ci 77510), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Yellow 5 Lake (Ci 19140), Blue 1 Lake (Ci 42090).

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
FLOWER BeautyZoom-In Ultimate Mascara
 
3.7

(based on 74 reviews)

72%

of respondents would recommend this to a friend.

Pros

  • Lengthens (7)
  • Adds volume (6)
  • Applies evenly (5)
  • Defines & separates (4)
  • Great brush (4)

Cons

  • Flakes (4)
  • Smudges or runs (3)

Best Uses

  • Anytime (8)
    • Reviewer Profile:
    • Classic style (4), Natural style (3)

Reviewed by 74 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I will never buy anything else!

By Laurie

from Oklahoma

About Me Natural Style

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about FLOWER Beauty Zoom-In Ultimate Mascara:

    My husband noticed right away that my lashes were fuller and longer.

    (1 of 1 customers found this review helpful)

     
    4.0

    One of the best from the drugstore

    By Yajaira

    from Los Angeles

    Comments about FLOWER Beauty Zoom-In Ultimate Mascara:

    This mascara is amazing it gives me the best of both worlds, length abs volume, my lashes never clump up it never flakes, lasts through a 12 hour day without smudging it's seriously amazing! Only rating it 4 stars because it takes a bit longer to apply and get the affect I want but it's worth the extra time

     
    3.0

    Too difficult to remove

    By S G

    from Texas

    Pros

      Cons

      • Difficult To Remove

      Best Uses

        Comments about FLOWER Beauty Zoom-In Ultimate Mascara:

        Does not remove easily. Is more like a waterproof which I do not like to wear on a daily basis.

         
        1.0

        Hated this

        By Karen

        from Westminster MD

        Pros

          Cons

          • Difficult To Remove
          • Smudges or Runs

          Best Uses

            Comments about FLOWER Beauty Zoom-In Ultimate Mascara:

            I couldn't find my favorite "outstretched Lengthening mascara" from Flower so I tried this one. First of all, I HATE waterproof mascara and apparently this is waterproof, although it doesn't say that anywhere on the packaging. It took several coats, doesn't go on easily and smudged by the end of the day. When I wanted to take it off I had to almost gouge out my eyeball to get it off. I usually just use coconut oil to remove mascara but it did nothing and even with a commercial brand of mascara remover I could NOT get it all off. The next morning I still had mascara on. I recommend the "outstretched and lengthening mascara" instead.

             
            2.0

            Don't hype for nothing

            By Me

            from Lincoln NE

            About Me Trendy Style

            Pros

            • Lengthens

            Cons

            • Don't curl why twistdoes nothing
            • Flakes
            • Smudges or Runs
            • Sticky Texture

            Best Uses

            • Anytime

            Comments about FLOWER Beauty Zoom-In Ultimate Mascara:

            This mascara is all hype and just regular mascara you will never turn it to the second or third it doesn't work you'll leave it on the first it does lengthen and work as a regular mascara but it doesn't do the curling or the volume of hazing or anything it says it does I have followed tutorials from YouTube I followed the package instructions I've tried about 20 times can't get any difference I do use it on the 1st regular setting but otherwise there's nothing special about this I just stick with your regular volumizing or lash lengthening mascara you already have

             
            4.0

            Love the 3 in one

            By Donna

            from Delaware

            About Me Natural Style

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Great Brush
            • Lengthens

            Cons

            • Flakes

            Best Uses

            • Anytime

            Comments about FLOWER Beauty Zoom-In Ultimate Mascara:

            I love this applicator. I use first the lengthening and with the second coat I'll turn it to curl. I do notice though that i have some flaking but i just use a small face brush and dust it off. But for some reason i seem to have that with every mascara doesn't matter if its drugstore or high end.

            (1 of 1 customers found this review helpful)

             
            4.0

            Fun concept

            By Wynne

            from Yonkers

            Comments about FLOWER Beauty Zoom-In Ultimate Mascara:

            It's grabs all the lashes and you can get 3 different setting but my issue was clumping which I hate and hard to get out.

             
            5.0

            Love the wand

            By Kathy

            from Oregon

            About Me Classic Style

            Pros

            • Adds Volume
            • Defines & Separates
            • Great Brush
            • Lengthens

            Cons

            • Flakes

            Best Uses

            • Anytime

            Comments about FLOWER Beauty Zoom-In Ultimate Mascara:

            So happy ulta has Flower beauty! I love how you can adjust and change the wand style perfect for just running errands or if you wanted to change the look to go out for the night

            (0 of 1 customers found this review helpful)

             
            5.0

            I will buy this FOREVER

            By Happy shopper

            from Covington La

            About Me Classic Style

            Pros

              Cons

                Best Uses

                • Anytime

                Comments about FLOWER Beauty Zoom-In Ultimate Mascara:

                Finally! A mascara that does it all. My search ended after I bought this. I'll never have to keep trying different brands.

                (2 of 2 customers found this review helpful)

                 
                1.0

                No bueno

                By tha_1nonlymoni

                from Visalia, Ca

                About Me Natural Style

                Verified Reviewer

                Pros

                  Cons

                  • Flakes
                  • Smudges or Runs
                  • Sticky Texture

                  Best Uses

                    Comments about FLOWER Beauty Zoom-In Ultimate Mascara:

                    I had such high hopes for this mascara but I didn't like it at all. The package is nice and the telescope wand is cool but it makes the mascara clump when you put it on. It has a weird smell to it that goes away when it dries. My lashes aren't super long but this did seem to darken them, but it does flake and that made my eyes itch.

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »