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Your Lips But Better Waterproof Lip Liner Stain

It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

(441) REVIEWS (19) Q&A ASK A QUESTION

0.017 oz Item 2264046

Color:Buff Nude (light/medium)

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Why did IT Cosmetics create this product: To finally give women a clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It's also a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! Plus it truly matches your lip tone to create natural-looking gorgeous lip. To deliver a product that gives you a pretty natural color that is truly your lips but better!

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain and reversible lip liner all in one! This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stay all day until you decide to take it off. Anyone who wants younger or fuller looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone, or with your favorite lipstick or gloss.

Why is it different: Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!
Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

Beauty tips: YLBB Your Lips But Better Waterproof Lip Liner Stain can also be used for color correction. Simply fill in your lips with the YLBB Your Lips But Better Waterproof Lip Liner Stain for a stain that won¿t move and will last all day! Apply your favorite IT Cosmetics lipstick or lip gloss over top or wear YLBB Your Lips But Better Waterproof Lip Liner Stain alone!

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
4.2

(based on 441 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Long lasting (288)
  • Even application (268)
  • True to color (255)
  • Convenient container (245)
  • Great color selection (209)

Cons

  • Wears off easily (67)
  • Drying (44)
  • Not true to color (29)
  • Poor color selection (13)
  • Clumpy application (10)

Best Uses

  • Anytime (287)
  • Everyday use (195)
  • Daytime (103)
  • Going out (97)
  • Special occasions (91)
    • Reviewer Profile:
    • Classic style (196), Natural style (177), Trendy style (36)

Reviewed by 441 customers

Displaying reviews 1-10

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5.0

Lips need a little help with aging

By NJgirlmovedtoNC

from Greenville, NC

About Me Classic Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Long Lasting
  • Moisturizing
  • True To Color

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    Wrinkles have formed around my lips as I've aged and demand that I use lip liner. Not only a good moisturizing agent, but also helps hide some of the fine lines; not to mention leaves me with some color even if I can't find the time to put on fresh lipstick (still work as commissioned sales person!)

     
    3.0

    Not waterproof or a stain

    By Tay

    from Kansas

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    I don't feel like this stayed on very long unfortunately but I did like that you just twist the bottom to get more product verses having to sharpen it. Nice color

     
    5.0

    The first time I purchased this item and I really like it!

    By CJ

    from Illinois

    About Me Natural Style

    Verified Buyer

    Pros

    • Convenient Container
    • Great Color Selection
    • Long Lasting
    • Moisturizing
    • True To Color

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Everyday Use
      • Going Out
      • Special Occasions

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      I like the shade of this lip liner and also that it isn't greasy or sticky. It seems to stay on longer than others I have tried. I use a lot of IT products but never tried this item before. I would buy it again.

       
      3.0

      Je Ne Se Quoi color

      By Mimi0126

      from NY

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      Je Ne Se Quoi color I purchased bc I Absolutely LOVE the Je Ne Sais Quoi Lip Gloss & Lipstick color. I thought this lip pencil would work the same way...as in becoming a pretty pinkish flush stain that develops from my own chemistry. I wanted to pair it together with the gloss & lipstick so that I could shape and define my lips more. It doesn't work the same...instead it's a very opaque pink color and looked horrible on me...it clashed so bad with my skin tone. I had to return it and was totally bummed.

      (0 of 1 customers found this review helpful)

       
      3.0

      Returned it

      By Becca

      from Tucson

      About Me Natural Style

      Verified Buyer

      Pros

        Cons

        • Not True To Color

        Best Uses

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          Nude was too pink for my tan skin tone. Returned it

           
          5.0

          Pleasantly surprised

          By Fussy shopper

          from St. Louis, MO

          About Me Classic Style

          Verified Buyer

          Pros

          • Long Lasting
          • True To Color

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            As far as waterproof lip liners go, this one is worth the money! It not only stays put, but if you fill in your whole lip, it keeps your matte lipstick on for a good long time. Couldn't be happier, I went back and bought the nude color as my lip prep for all my lip colors.

            (0 of 1 customers found this review helpful)

             
            4.0

            easy to use

            By di

            from marion ohio

            About Me Natural Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application

            Cons

            • Wears Off Easily

            Best Uses

            • Anytime

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            like the product easy to use wish had a little better staying power

            (1 of 1 customers found this review helpful)

             
            5.0

            Great product

            By KT

            from Atl., GA

            About Me Classic Style

            Verified Buyer

            Pros

            • Convenient Container
            • Stays on

            Cons

            • Should last longer amount of time for the $

            Best Uses

            • Anytime

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            Stays on well. Like the product quality.

            (1 of 2 customers found this review helpful)

             
            4.0

            Love it, longest lasting lip pencil yet, great color.

            By none

            from Orlando, FL

            About Me Natural Style

            Verified Buyer

            Pros

            • Great Color Selection
            • Long Lasting

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

              n/a

              (1 of 2 customers found this review helpful)

               
              5.0

              liked it

              By sonya

              from LA

              About Me Natural Style

              Verified Buyer

              Pros

              • Even Application
              • Long Lasting
              • True To Color

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                nice color

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                19 Questions | 19 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  How do you use the sharpener that comes with these liners? I haven't figured that out yet. Heck I just found out that there was a sharpener with them but I can't figure out how to use it. Thank you
                  Asked on 5/16/2017 by Debbie from Little Rock AR

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! The sharpener that comes on the end of the pencil is to create a sharp point as if IT is new. The pencil does twist up to retract more product. To sharpen, twist the pencil to the right to dispense about one centimeter of product. You can gently place the sharpener over the pencil and twist to the right to create a new point. Be sure to be careful when sharpening as IT is very fragile. We hope IT is helpful! XOXO

                    Answered on 5/17/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Due to health issues, my natural lip line has lost its natural even contour and become like a mini mountain range, rolling hills, snake like shape on one side. Would this be a good filler/creater in the dipped down areas? Or do you have a product to do this?
                  Asked on 4/6/2017 by Tammy from TN

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Your Lips But Better Waterproof Lip Liner Stain is not a filler. IT is a waterproof creamy gel formula to create a temporary lip shape and lip line until you take IT off. IT creates the perfect base for lipstick and lip gloss, and can be worn on it's own! We do not have a lip filler product, but can absolutely pass your suggestion along to our team! XOXO

                    Answered on 4/7/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Love this liner & use it as a Lipstick, but wish it was bigger, like a crayon. Any plans to do this? I don't like tubes or glosses, and much prefer this natural matte look.
                  Asked on 3/10/2017 by K from Indiana (IN)

                  1 answer

                  • Brand Expert

                    A:

                    Hello there, thank you so much for being an IT Girl! While we aren't offering a matte lipstick right now, your suggestions are always welcome. We love to hear what our IT Girls are looking for and we will be happy to pass this along to our team! XOXO

                    Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What color it's the best match for the perfect nude blurred lines lipstick?
                  Asked on 3/2/2017 by Dally from Florida

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! We love pairing Blurred Lines Lipstick in Perfect Nude with Your Lips But Better Waterproof Lip Liner Stain in Spicy Nude! XOXO

                    Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Hello, Which liner color would go best with the Blurred Lines It Girl lipstick?
                  Asked on 2/8/2017 by HITB from Portland, OR

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! We suggest using the Your Lips But Better Waterproof Lip Liner Stain in the shade IT Girl to match the Blurred Lines Lipstick in IT Girl as well! XOXO

                    Answered on 2/8/2017 by Brand Expert from IT Cosmetics
                • Q:

                  These liners would go best with vitality Pretty Woman lip flush stain?
                  Asked on 1/24/2017 by Andrea

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! We recommend using the Your Lips But Better Waterproof Lip Liner Stain in the shade Romantic Rose with Vitality Lip Flush 4-in-1 Reviver Lipstick Stain in Pretty Woman! If you want to add more neutral tones to IT, use the Your Lips But Better Waterproof Lip Liner Stain in the shade Spicy Nude! XOXO

                    Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Which color would go with Ruby Slippers?
                  Asked on 9/18/2016 by Marie621 from Grand Rapids, MI

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! We recommend pairing Ruby Slippers with Your Lips But Better Waterproof Lip Liner Stain in either of these shades, Perfect Red, Cherry Flush or IT Girl. Changing the lip liner can alter the undertone of red that you will get. Try them out and let us know which is IT for you! XOXO

                    Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Are any of these colors, and which ones if so, are considered to have "blue undertones"
                  Asked on 7/11/2016 by Cassie from NYC

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The shades of our Your Lips But Better Waterproof Lip Liner Stain that have blue undertones are Je Ne Sais Quoi, Cherry Flush, IT Girl, and Perfect Red. You may find the link to these lip liners below! XOXO

                    www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770251&skuId=2264046#

                    Answered on 7/12/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Hi! Can this product be worn on its own, or is there a lipstick by this brand that will match the liners? xx thanks. :)
                  Asked on 5/17/2016 by lippy lou from san diego

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, that's a great question! You can absolutely wear them on their own if you'd like or you can pair it with a lipstick from the Blurred Lines collection. They make a great match! XOXO

                    Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Which shade would be most versatile to wear with multiple lipsticks?
                  Asked on 4/22/2016 by dinanorth

                  1 answer

                  • Brand Expert

                    A:

                    Great question! The Romantic Rose would go with most of our lip colors!
                    XOXO

                    Answered on 4/22/2016 by Brand Expert from IT Cosmetics
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