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It CosmeticsYour Lips But Better Waterproof Lip Liner Stain

It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

0.017 oz Item 2264046

Special Free Gift with Purchase! Click for Offer Details

Color:Buff Nude (light/medium)

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Why did IT Cosmetics create this product: To finally give women a clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It's also a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! Plus it truly matches your lip tone to create natural-looking gorgeous lip. To deliver a product that gives you a pretty natural color that is truly your lips but better!

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain and reversible lip liner all in one! This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stay all day until you decide to take it off. Anyone who wants younger or fuller looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone, or with your favorite lipstick or gloss.

Why is it different: Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!
Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

Beauty tips: YLBB Your Lips But Better Waterproof Lip Liner Stain can also be used for color correction. Simply fill in your lips with the YLBB Your Lips But Better Waterproof Lip Liner Stain for a stain that won¿t move and will last all day! Apply your favorite IT Cosmetics lipstick or lip gloss over top or wear YLBB Your Lips But Better Waterproof Lip Liner Stain alone!

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
4.2

(based on 420 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Long lasting (277)
  • Even application (258)
  • True to color (243)
  • Convenient container (232)
  • Great color selection (201)

Cons

  • Wears off easily (64)
  • Drying (43)
  • Not true to color (27)
  • Poor color selection (12)
  • Clumpy application (10)

Best Uses

  • Anytime (273)
  • Everyday use (190)
  • Daytime (101)
  • Going out (95)
  • Special occasions (89)
    • Reviewer Profile:
    • Classic style (187), Natural style (167), Trendy style (36)

Reviewed by 420 customers

Displaying reviews 1-10

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5.0

I keep buying this product

By Lindy

from Livermore , Ca.

About Me Classic Style

Verified Buyer

Pros

  • Convenient Container
  • Great Color Selection
  • Long Lasting
  • True To Color

Cons

  • Drying

Best Uses

  • Anytime
  • Everyday Use

Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

I love this colour-Spicy Nude-kind of drying but does stain lips-I like filling in my lips a bit with the colour and apply my tawny warm toned lipstick over it-love this!

 
4.0

I will continue to buy this -love the colour Romantic Rose-

By Lindy

from Livermore , Ca.

About Me Classic Style

Verified Buyer

Pros

  • Convenient Container
  • Great Color Selection
  • Long Lasting
  • True To Color

Cons

  • Drying

Best Uses

  • Anytime

Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

I like to fill my lips in a bit with this and then put my rosy-or mauve lipstick over it-love this colour!

 
5.0

Best stain lipliner EVER

By Mom2pj

from Charlotte

About Me Classic Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Great Color Selection
  • Long Lasting
  • True To Color

Cons

    Best Uses

    • Anytime
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    I use this liner under all lip products, line lips and fill in whole lip. When lipstick fades I always have this staining liner underneath.

     
    5.0

    I liked it so much I went back & got another color.

    By Sibyl

    from Wilmington,DE

    About Me Classic Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Great Color Selection
    • Long Lasting
    • Moisturizing
    • Pleasant Tasting

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Everyday Use
      • Going Out
      • Special Occasions

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      I use this liner every day.

       
      5.0

      Love this lip liner

      By Daddy's Girl

      from Summerville, SC

      About Me Classic Style

      Verified Buyer

      Pros

      • Even Application
      • Great Color Selection
      • Long Lasting
      • True To Color

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

        This lip liner goes on nice and smooth. I find that it lasts longer than others I've tried. Also, don't have to sharpen...big bonus!

        (3 of 3 customers found this review helpful)

         
        5.0

        A neutral necessity

        By Kimberly

        from Meeker Ok

        About Me Classic Style

        Verified Buyer

        Pros

        • Convenient Container
        • Even Application
        • Great Color Selection
        • Long Lasting
        • Moisturizing
        • True To Color

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Dry Lips
          • Everyday Use
          • Going Out
          • Special Occasions

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          This was a suggestion from sales associate. It has altered my lip color experience; no more fading, no more traveling smudges, no more lines. I wear it alone, under color, and with gloss. It has no limits. It sets the boundary then keeps it until I swipe it off with make up remover. Awesome product!

           
          5.0

          It Cosmetics Lip liner is luxurious, LOVE IT!!

          By Nadine Ulta Lover

          from Sacramento, ca

          About Me Trendy Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Great Color Selection
          • Long Lasting
          • Moisturizing
          • Pleasant Tasting
          • True To Color

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            This IT Cosmetics liner is so smooth, with a sharpener. I use it for day and night its long lasting. Great product line.

            (1 of 1 customers found this review helpful)

             
            5.0

            Great staying power

            By Simone

            from Williamsburg VA

            About Me Natural Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Long Lasting
            • True To Color

            Cons

              Best Uses

              • Daytime
              • Everyday Use
              • Going Out

              Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

              This stays on all day with one application. If only I could find a lipstick to do the same.

              (1 of 1 customers found this review helpful)

               
              5.0

              Works great!

              By Sandy J 65

              from St. Petersburg, FL

              Verified Buyer

              Pros

              • Long Lasting

              Cons

                Best Uses

                  Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                  Helps keep lipstick on a very long time. Great neutral color. Will definitely buy again and again.

                   
                  4.0

                  Easy

                  By S

                  from Billings

                  Verified Buyer

                  Pros

                  • Even Application

                  Cons

                    Best Uses

                    • Anytime
                    • Dry Lips

                    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                    Not as drying as "18" hour wear product.
                    Natural looking

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    19 Questions | 19 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      How do you use the sharpener that comes with these liners? I haven't figured that out yet. Heck I just found out that there was a sharpener with them but I can't figure out how to use it. Thank you
                      Asked on 5/16/2017 by Debbie from Little Rock AR

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The sharpener that comes on the end of the pencil is to create a sharp point as if IT is new. The pencil does twist up to retract more product. To sharpen, twist the pencil to the right to dispense about one centimeter of product. You can gently place the sharpener over the pencil and twist to the right to create a new point. Be sure to be careful when sharpening as IT is very fragile. We hope IT is helpful! XOXO

                        Answered on 5/17/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Due to health issues, my natural lip line has lost its natural even contour and become like a mini mountain range, rolling hills, snake like shape on one side. Would this be a good filler/creater in the dipped down areas? Or do you have a product to do this?
                      Asked on 4/6/2017 by Tammy from TN

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! Your Lips But Better Waterproof Lip Liner Stain is not a filler. IT is a waterproof creamy gel formula to create a temporary lip shape and lip line until you take IT off. IT creates the perfect base for lipstick and lip gloss, and can be worn on it's own! We do not have a lip filler product, but can absolutely pass your suggestion along to our team! XOXO

                        Answered on 4/7/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Love this liner & use it as a Lipstick, but wish it was bigger, like a crayon. Any plans to do this? I don't like tubes or glosses, and much prefer this natural matte look.
                      Asked on 3/10/2017 by K from Indiana (IN)

                      1 answer

                      • Brand Expert

                        A:

                        Hello there, thank you so much for being an IT Girl! While we aren't offering a matte lipstick right now, your suggestions are always welcome. We love to hear what our IT Girls are looking for and we will be happy to pass this along to our team! XOXO

                        Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      What color it's the best match for the perfect nude blurred lines lipstick?
                      Asked on 3/2/2017 by Dally from Florida

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! We love pairing Blurred Lines Lipstick in Perfect Nude with Your Lips But Better Waterproof Lip Liner Stain in Spicy Nude! XOXO

                        Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Hello, Which liner color would go best with the Blurred Lines It Girl lipstick?
                      Asked on 2/8/2017 by HITB from Portland, OR

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! We suggest using the Your Lips But Better Waterproof Lip Liner Stain in the shade IT Girl to match the Blurred Lines Lipstick in IT Girl as well! XOXO

                        Answered on 2/8/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      These liners would go best with vitality Pretty Woman lip flush stain?
                      Asked on 1/24/2017 by Andrea

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! We recommend using the Your Lips But Better Waterproof Lip Liner Stain in the shade Romantic Rose with Vitality Lip Flush 4-in-1 Reviver Lipstick Stain in Pretty Woman! If you want to add more neutral tones to IT, use the Your Lips But Better Waterproof Lip Liner Stain in the shade Spicy Nude! XOXO

                        Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Which color would go with Ruby Slippers?
                      Asked on 9/18/2016 by Marie621 from Grand Rapids, MI

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! We recommend pairing Ruby Slippers with Your Lips But Better Waterproof Lip Liner Stain in either of these shades, Perfect Red, Cherry Flush or IT Girl. Changing the lip liner can alter the undertone of red that you will get. Try them out and let us know which is IT for you! XOXO

                        Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Are any of these colors, and which ones if so, are considered to have "blue undertones"
                      Asked on 7/11/2016 by Cassie from NYC

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! The shades of our Your Lips But Better Waterproof Lip Liner Stain that have blue undertones are Je Ne Sais Quoi, Cherry Flush, IT Girl, and Perfect Red. You may find the link to these lip liners below! XOXO

                        www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770251&skuId=2264046#

                        Answered on 7/12/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi! Can this product be worn on its own, or is there a lipstick by this brand that will match the liners? xx thanks. :)
                      Asked on 5/17/2016 by lippy lou from san diego

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, that's a great question! You can absolutely wear them on their own if you'd like or you can pair it with a lipstick from the Blurred Lines collection. They make a great match! XOXO

                        Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Which shade would be most versatile to wear with multiple lipsticks?
                      Asked on 4/22/2016 by dinanorth

                      1 answer

                      • Brand Expert

                        A:

                        Great question! The Romantic Rose would go with most of our lip colors!
                        XOXO

                        Answered on 4/22/2016 by Brand Expert from IT Cosmetics
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