There's volume, and then there's false lash volume. Powered by Keratin, PÜR's latest mascara innovation brings you false lash volume, separation, strength and length straight from the tube! This powerhouse mascara infuses lashes with nourishing hydration for a visibly thicker, fuller effect from root to tip while high-performance, ultra-light polymers deliver maximum build without clumping or weighing you down. And with the advanced application wand with reservoirs, getting flawless full volume lashes is easier than ever in one application. No double dipping required! It's a triple threat and a must-have for all makeup bags. The only trouble you'll have is convincing people they're real.