M·A·C Viva Glam Lipstick is formulated to shade, define, and showcase the lips. It's the iconic product that made M·A·C famous.
Introduced in 1994, every cent of the selling price for VIVA GLAM Lipsticks goes toward helping women, men and children living with and affected by HIV/AIDS.
MAC is the #1 Lip Color brand in the U.S.* *Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, Annual 2019
For the perfect pout, apply a thin coating of Prep + Prime Lip over entire lip area and over lip edges. Follow with Lipstick or use a lip brush for more precision.