Viva Rosalía! International icon Rosalía stars as the new face of MAC Viva Glam, debuting an all-new, limited-edition shade to celebrate 26 years of giving back 100%.
Celebrating 26 years of giving back 100% with M·A·C VIVA GLAM Lipstick in VG26 - a limited-edition, fiery-red Matte Lipstick shade in a creamy matte finish that empowers you to look good - for good. 100% of the selling price of VIVA GLAM Lipstick is donated to the M·A·C VIVA GLAM Fund, supporting healthy futures and equal rights for all. Since '94, M·A·C VIVA GLAM has raised over $500,000,000 globally - and counting!
MAC is the #1 Lip Color brand in the U.S.*
*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, Annual 2019