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Vitality Lip Flush Hydrating Gloss Stain

It Cosmetics

Vitality Lip Flush Hydrating Gloss Stain

(464) REVIEWS (17) Q&A ASK A QUESTION

0.11 oz Item 2269902

Color:Je Ne Sais Quoi

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Why did IT Cosmetics create this product: These ultra-hydrating gloss stains are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses. The colors give beautiful coverage and a naturally pretty flush of color to lips that lasts until you take it off!

What is it: Vitality Lip Blush Hydrating Gloss Stains feature a truly innovative formula that drenches your lips in hydrating butters and oils working together to treat, condition, and nourish lips, minimizing the appearance of lip lines, making your lips look younger instead of older! The high shine rich pigment glides on like a lightweight serum that instantly hydrates, repairs and protects your lips. The best part, these hydrating glosses are infused with a stain for an all-day gorgeous flush of color that lasts!

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients. Anyone who wants the long lasting effect of a stain that doesn't dry out your lips.

Why is it different: Get ready for your new favorite hydration lip therapy! Developed with plastic surgeons, IT Cosmetics Vitality Lip Blush Hydrating Lip Gloss Stains are infused with 9 butters and oils, plus collagen, peptides and hydrating hyaluronic acid. These lip gloss stains delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips with hydrating oils and butters for the most luxurious pillow-y feeling on lips, without any of the stickiness or tackiness of traditional lip glosses! All with the addition of a beautiful hydrated stain that lasts. This truly innovative formula drenches your lips in plum oil, cherry oil, shea butter, avocado oil, argan oil and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Paraben free, cruelty free.
For gorgeous, hydrated lips that will last all day, apply Vitality Lip Blush Hydrating Gloss Stain directly to your lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of vitality filled color that won't fade.

Beauty tips: For the look of fuller lips, use your favorite shade of YLBB Your Lips But Better Waterproof Lip Liner Stain to line your entire lips, just slightly outside your natural lip line moving inward. Then apply the Vitality Lip Blush Hydrating Gloss Stain for amazingly hydrated, luscious lips!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Ricinus Communis (Castor) Seed Oil, Trihydroxystearin, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Hydrolyzed Collagen, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 27 (CI 45410), Red 30 Lake (CI 73360), Carmine (CI 75470), Red 6 (CI 15850), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsVitality Lip Flush Hydrating Gloss Stain
 
4.2

(based on 464 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Glossy finish (346)
  • Moisturizing (300)
  • Even application (282)
  • Long lasting (269)
  • Convenient container (251)

Cons

  • Not true to color (63)
  • Wears off easily (59)
  • Poor color selection (23)
  • Sticky (18)
  • Drying (11)

Best Uses

  • Anytime (330)
  • Everyday use (192)
  • Daytime (127)
  • Dry lips (123)
  • Going out (114)
    • Reviewer Profile:
    • Natural style (238), Classic style (154), Trendy style (31)
    • Was this a gift?:
    • No (3)

Reviewed by 464 customers

Displaying reviews 1-10

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4.0

Love it!

By Ames

from Florida

About Me Natural Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Glossy Finish
  • Moisturizing

Cons

  • Not enough in tube.
  • Wears Off Easily

Best Uses

  • Anytime

Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

Love gloss and color. Just not enough in tube. Gone after only couple of weeks, but that didn't stop me from buying more!

 
5.0

I love this lip gloss!

By Renee

from Spring Hill Florida

About Me Natural Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Glossy Finish
  • Great Color Selection
  • Long Lasting
  • Moisturizing
  • Pleasant Tasting
  • True To Color

Cons

    Best Uses

    • Anytime
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

    Gives my lips a natural mauve color. Does not dry my lips at all. A great product I will buy again and again and again

     
    5.0

    Third one

    By Neg

    from Ny

    About Me Natural Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish
    • Great Color Selection
    • Long Lasting
    • Moisturizing
    • True To Color

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

      I rarely use a whole container of any makeup and come back for more... thisnis mu third one !

       
      5.0

      Amazing color .... love the simple pink hue!

      By Girl

      from Charleston,South Carolina

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Glossy Finish
      • Great Color Selection
      • True To Color

      Cons

      • Wears Off Easily

      Best Uses

      • Anytime

      Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

      Great choice for a classic summer look

       
      4.0

      Feels amazing

      By Sara C.

      from NC

      Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

      This gloss feels incredible on my lips!! It stays on for HOURS without reapplying... and I drink a ton of water. I only had to reapply once in a day. It's not super sticky, though I don't glob it on either. One star away only because it does turn a very bright pink on me and it's a bit more than I was looking for in an every day gloss. Which was surprising because it's such a gorgeous light pink color in the tube and goes on sheer. Wish they'd release a few more options.

      (1 of 1 customers found this review helpful)

       
      5.0

      I will never buy anything else. I love it.

      By Gwen

      from Mississippi

      About Me Natural Style

      Verified Buyer

      Pros

      • Even Application
      • Glossy Finish
      • Long Lasting
      • Moisturizing
      • Pleasant Tasting
      • True To Color

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

        No further comments other than I love it.

         
        4.0

        I love this lip gloss

        By Mj

        from Falling Waters wv

        Verified Buyer

        Pros

        • Convenient Container
        • Even Application
        • Glossy Finish
        • Great Color Selection
        • Long Lasting
        • Moisturizing

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Everyday Use

          Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

          Every day use keeps my lips moist and gives me a nice look and color

          (1 of 1 customers found this review helpful)

           
          5.0

          I LOVE this lip gloss/stain! It's all I ever use!

          By Kc

          from Huntersville

          About Me Natural Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Glossy Finish
          • Great Color Selection
          • Long Lasting
          • Moisturizing
          • True To Color

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Dry Lips
            • Everyday Use
            • Going Out
            • Special Occasions

            Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

            I've been buying this for over a year!

             
            4.0

            Yes I would but this product again

            By Michelle

            from Gloucester va

            About Me Natural Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Glossy Finish
            • Great Color Selection
            • Love the look of it on me
            • Moisturizing
            • True To Color

            Cons

            • Does not stay on for a long period
            • Wears Off Easily

            Best Uses

            • Anytime
            • Daytime
            • Everyday Use
            • Special Occasions
            • When I want to look pretty

            Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

            Love the way it looks on me

             
            5.0

            Love this!!

            By Annie

            from Pennsylvania

            About Me Classic Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Glossy Finish
            • Great Color Selection
            • Long Lasting
            • Moisturizing
            • Pleasant Tasting

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Dry Lips
              • Everyday Use
              • Going Out
              • Special Occasions

              Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

              This is my favorite lip gloss. It picks up your natural pigments from your lips. So it looks different on everyone.

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              17 Questions | 17 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Is this transfer proof?
                Asked on 4/30/2018 by TL from Logan, WV

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for reaching out to us! The Vitality Lip Flush Hydrating Gloss Stain is not transfer-proof. As the gloss-finish wears off, a subtle stain is left behind to make IT long-wearing! XOXO

                  Answered on 4/30/2018 by Official Answer from It Cosmetics from Brand Answer
              • Q:

                Do all of these turn a bright pink? I want something with subtle color that lasts all day, not a bright pink. Every other "stain" I've tried turns a vivid bright pink, which is NOT what I want.
                Asked on 8/24/2017 by fabfemme from Richmond, VA

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! The Vitality Lip Flush Hydrating Gloss Stains are offered in a range of pink toned colors. As they wear off, they do leave a rose toned stain behind. Based on your preference, you might not prefer the color these lip products stain to once worn off. We recommend testing IT out in person at your local Ulta to see if IT works out for you! XOXO

                  Answered on 8/29/2017 by Brand Expert from IT Cosmetics
              • Q:

                How do remove lip stains?
                Asked on 4/29/2017 by Kathy from Denton TX

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for reaching out to IT! Lip stains will remove easily with any makeup remover! XOXO

                  Answered on 5/1/2017 by Brand Expert from IT Cosmetics
              • Q:

                I am in my 60s, wear IT medium liquid foundation, and usually wear berry colored liptsticks in winter and pinker lipsticks in summer. What color of this lip gloss/stain should I purchase?
                Asked on 1/28/2017 by Jan from GEORGIA

                1 answer

                • Brand Expert

                  A:

                  Hi there, we're happy to make suggestions for you! For your winter shade, we love the shade Mauve-A-Lous Darling. For a brighter shade for summer, we love the shade Je Ne Sais Quoi. IT is clear in the tube, then flushes to your perfect shade of pink! This formula is extremely hydrating and will help to renew and heal your lips as you wear IT! XOXO

                  Answered on 1/30/2017 by Brand Expert from IT Cosmetics
              • Q:

                Does the Vitality Lip Blush Hydrating Lip Gloss Soft Stain have somewhat of a grainy consistency when you apply to lips?
                Asked on 1/18/2017 by Lela from California

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for your question! The Vitality Lip Blush Hydrating Lip Gloss Soft Stain is extremely smooth and applies effortlessly to the lips. IT glides right one and is not grainy at all! You can check IT out at your local Ulta store! XOXO

                  Answered on 1/19/2017 by Brand Expert from IT Cosmetics
              • Q:

                Does this go on fairly evenly? My lip gloss I currently have stains my lips a bit patchy and unevenly no matter what I do so I am looking to replace it. Also i'm very interested in the Je Ne Sais Quoi and Naturally flushed shades. I am very fair skinned and pale, will in look okay on light skin tones?
                Asked on 1/17/2017 by Hanna M

                1 answer

                • Brand Expert

                  A:

                  Hi there, we are happy to assist you! The Vitality Lip Blush Hydrating Gloss Stains go on smoothly and evenly! You do not have to worry about IT going on patchy! The Je Ne Sais Quoi shade is clear in the tube, but flushes with the warmth of your lips to your perfect shade of pink, IT will look great on your complexion! XOXO

                  Answered on 1/18/2017 by Brand Expert from IT Cosmetics
              • Q:

                Is this product gluten free?
                Asked on 10/30/2016 by GF only from MA

                1 answer

                • Brand Expert

                  A:

                  Hi there, thank you for reaching out! At this time we do not specifically test our products for gluten content, we would suggest consulting your physician with the full ingredient list before using! XOXO

                  Answered on 11/1/2016 by Brand Expert from IT Cosmetics
              • Q:

                Hi! I'm looking for a lip stain for my youth cheerleaders that isn't too drying and will last all day. Would you suggest this one? If so what color? We prefer pinks.
                Asked on 9/14/2016 by Mary from KY

                1 answer

                • Brand Expert

                  A:

                  Hi there! We are more than happy to help with this! The product you found is actually a great option. We suggest trying out the shade Je Ne Sais Quoi, IT looks light pink in the tube but flushes to a really pretty pop of color on the lips!! XOXO

                  Answered on 9/16/2016 by Brand Expert from IT Cosmetics
              • Q:

                I have brown hair and brown eyes. I have fair to medium skin. I want something with color but natural looking at the same time. Can you suggest a color for me? I have spent so much money on lipsticks, stains, etc. I am very skeptical about paying a high price and then I am not satisfied with how it looks on me.
                Asked on 9/4/2016 by Patty

                1 answer

                • Brand Expert

                  A:

                  Hi there, we're happy to help you out with this! We definitely understand how tricky IT can be to pick out a shade. We've found that the shade Je Ne Sais Quoi is truly an amazing fit for so many skin tones! While IT looks light pink in the tube, IT flushes to your perfect shade of pink once on your lips and since this is a stain IT will stay on longer than your traditional lip gloss. Hope this helps! XOXO

                  Answered on 9/7/2016 by Brand Expert from IT Cosmetics
              • Q:

                I am a true redhead with freckles, fair complexion and deep blue eyes. I'd like just a light color on my lips to let my eyes be the focus. What color would you recommend? As always, thanks for such awesome products! IT rocks!!!!
                Asked on 3/31/2016 by nolagirl from New Orleans

                1 answer

                • Brand Expert

                  A:

                  Hi
                  We are so happy to hear that you are loving IT! I am happy to help you with some shade choices. For a light color on your lips, I would stay away from the Gloss Stains and Stains in general as they tend to be a bright pink tone. I would try the Perfect Nude Butter Gloss for sure!

                  This is a great, light natural color that looks good on all skin tones.

                  Hope this is helpful!
                  XOXO

                  Answered on 4/1/2016 by Brand Expert from IT Cosmetics
              Displaying questions 1-10Previous | Next »

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