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Vitality Lip Flush Butter Gloss

It Cosmetics

Vitality Lip Flush Butter Gloss

(189) REVIEWS (4) Q&A ASK A QUESTION

0.11 oz Item 2264039

Color:Naturally Pretty

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Why did IT Cosmetics create this product: These ultra-hydrating glosses are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses. The colors give beautiful coverage and a naturally pretty flush of color to lips!

What is it: Vitality Lip Flush Butter Glosses are the creme-de-la-creme of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in butters and oils that work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines! Plus Vitality Lip Flush Butter Glosses are packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. This made in the USA formula is paraben-free.

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.

Why is it different: Vitality Lip Flush Butter Glosses are a super- hydrating lip glosses, infused with butters, oils and an anti-aging lip serum all in one! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil and jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. This Made in the USA formula is paraben-free.
Apply Vitality Lip Flush Butter Gloss directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty tips: If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-In-1 Reviver Lipstick Stain for an added pop of color and shine!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsVitality Lip Flush Butter Gloss
 
4.4

(based on 189 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Long lasting (97)
  • Glossy finish (82)
  • Moisturizing (68)
  • True to color (67)
  • Even application (66)

Cons

  • Wears off easily (28)
  • Not long-lasting (22)
  • Sticky (10)
  • Drying (7)
  • Doesn't work (6)

Best Uses

  • Anytime (78)
  • Daily use (69)
  • Everyday use (49)
  • Going out (30)
  • Daytime (26)
    • Reviewer Profile:
    • Brand buyer (52), Natural style (47), Classic style (33), Budget shopper (28), Trendy style (9)

Reviewed by 189 customers

Displaying reviews 1-10

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5.0

Love this gloss!

By Docsgirl

from Ohio

About Me Natural Style

Pros

  • Convenient Container
  • Even Application
  • Glossy Finish
  • Great Color Selection
  • Long Lasting
  • Moisturizing
  • True To Color

Cons

    Best Uses

    • Anytime
    • Daytime
    • Dry Lips
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

    I have dry lips and am always looking for a great colored gloss that stays on, and I finally found it. It feels so rich and luxurious, the color is beautiful, and it stays on. I bought the pretty in pink shade and I love it. Looks great alone, or on top of another lip color.

     
    5.0

    This one is a MUST!

    By GApeach68

    from Augusta, GA

    About Me Classic Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish
    • Great Color Selection
    • Long Lasting
    • Moisturizing
    • True To Color

    Cons

      Best Uses

      • Anytime
      • Everyday Use
      • Going Out

      Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

      IT is the one! This is my new favorite! I plan on getting more colors very soon!

       
      1.0

      I wouldn't buy this again !! Dries too fast and very sticky

      By Tracey

      from Washington, PA

      About Me Natural Style

      Verified Buyer

      Pros

        Cons

        • Drying
        • Sticky
        • Wears Off Easily

        Best Uses

          Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

          I have no good comments for this product

           
          4.0

          So pretty!

          By Kay

          from Iowa

          About Me Natural Style

          Verified Buyer

          Pros

          • Glossy Finish
          • Moisturizing

          Cons

          • Wears Off Easily

          Best Uses

          • Anytime
          • Everyday Use
          • Special Occasions

          Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

          Love this lip gloss! The color is great and looks amazing. My only complaint is that it seems to wear off fairly quickly.

           
          5.0

          Second time buying this !! Love it !

          By Cathy

          from New Fairfield CT

          About Me Classic Style

          Verified Buyer

          Pros

          • Glossy Finish
          • Great Color Selection
          • Long Lasting
          • Moisturizing
          • True To Color

          Cons

          • Not crazy about applicator

          Best Uses

          • Anytime
          • Everyday Use

          Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

          Use everyday & I think the It Cosmetics line is great !

           
          3.0

          Not worth the money

          By Kate

          from Spokane, WA

          About Me Natural Style

          Pros

          • Even Application
          • Glossy Finish

          Cons

          • Drying
          • Not True To Color
          • Poor Color Selection
          • Sticky
          • Wears Off Easily

          Best Uses

          • Everyday Use

          Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

          Really wanted to love this but I don't. It's sticky and it has to be reapplied at least once an hour. Same goes for the Vitality lipstick. Feels very nice on but only lasts an hour or so.

           
          1.0

          Returned this product

          By Moo

          from Hackensack New Jersey

          About Me Natural Style

          Verified Buyer

          Pros

          • Convenient Container
          • True To Color

          Cons

          • Drying
          • Wears Off Easily

          Best Uses

            Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

            color was nice but found this product drying

             
            5.0

            I like it!

            By KR

            from Illinois

            About Me Classic Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Glossy Finish
            • Great Color Selection
            • Pleasant Tasting
            • True To Color

            Cons

            • Wears Off Easily

            Best Uses

            • Anytime

            Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

            Use it for every day. Nice and neutral.

             
            5.0

            New fave

            By Ashe

            from Charlotte, NC

            About Me Natural Style

            Verified Buyer

            Pros

            • Even Application
            • Glossy Finish
            • Great Color Selection
            • Moisturizing
            • True To Color

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Everyday Use
              • Going Out
              • Special Occasions

              Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

              Love love this gloss! Smooth, no taste, beautiful color!

               
              5.0

              Must Buy!

              By No nickname

              from Atlanta, GA

              About Me Natural Style

              Verified Buyer

              Pros

              • Convenient Container
              • Even Application
              • Glossy Finish
              • Long Lasting
              • Moisturizing
              • True To Color

              Cons

                Best Uses

                • Anytime
                • Everyday Use

                Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

                IT glosses never disappoint. Color is exactly what i needed for a natural look with a subtle hint of color.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                4 Questions | 4 Answers
                Displaying questions 1-4
                • Q:

                  Do these glosses stain your lips?
                  Asked on 4/29/2018 by saibby16 from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! The Vitality Lip Flush Butter Glosses do not leave a stain on the lips. You can reapply them throughout the day to maintain the wear and color! XOXO

                    Answered on 4/30/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  Does this gloss feel similar to their vitality lip flush stain?
                  Asked on 2/11/2018 by ieie1212 from Maryland

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The Vitality Lip Flush Butter Gloss feels like a rich creamy gloss, but has a very different texture and feel from the Vitality Lip Flush 4-in-1 Reviver Stain, which is a thin product that leaves a stain behind as IT wears off. XOXO

                    Answered on 2/14/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Does this have glitter? I see sparkles but I can't tell if they are from the gloss or the plastic tube containing the lip gloss.
                  Asked on 7/6/2016 by JayneSoPlain from Austin, TX

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Our Vitality Lip Flush Butter Glosses do not contain glitter, however they provide a natural flush of shine to your lips for hydration and the look of supple lips! XOXO

                    Answered on 7/7/2016 by Brand Expert from IT Cosmetics
                • Q:

                  My lips are very dry and peel in winter or summer. My skin is olive in color and my hair is white highlight blonde under tones. Make up, lip stick has a tendency to turn pink. I have yellow undertones. I looking at Perfect Nude Butter Gloss or Natural Beauty. What is you advice? I do not like reds. I am a young 73.
                  Asked on 4/11/2016 by sandymsgirl from Collinsville Ms

                  1 answer

                  • Brand Expert

                    A:

                    We are so happy to hear that you are interested in our lip butter glosses! We would recommend going with the Perfect Nude as this is the most natural and nude shade that does not contain any pink.
                    XOXO

                    Answered on 4/12/2016 by Brand Expert from IT Cosmetics
                Displaying questions 1-4

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