Rated 4.41 out of 5 stars
Most Helpful Positive Review Works in one use!
Let me first start by saying that this shampoo really did help to reduce brassiness after just one use, like the product label touts as I'm sure that's what everyone wants to know! I was honestly impressed. I've been dyeing my hair a cool light blonde for about as long as I can remember so have tried just about every purple or blue haircare product out there. While some other blue or purple hair care routines do tend to eventually get rid of the brassiness after multiple uses, I have never noticed an immediate difference. However, after using this shampoo just once, my hair was immediately cooler (especially more noticeable at the root- mid shaft area in my opinion). The brassiness is also further reduced the more you use it. Just as a note, I did use this shampoo with the coordinating conditioner, but the shampoo made much more of a difference than when just using the conditioner without this shampoo. Both also have a really nice scent that's not overpowering which I was thankful for! It's slightly floral with a fresh scent. The only reason I'm giving this shampoo 4 stars (because if it was just reducing brassiness I would for sure give a 5!), but you definitely do need to be careful with it - the pigment is seriously STRONG and will stain. You need to wash your hands quickly after using and make sure it all rinses down the drain well after you wash your hair if you have a white tub lol! I wouldn't recommend using it more than twice a week either. I left it on for 1 minute each time and after using it for the third time in a week, my hair honestly had a purple-ish sheen to it. Overall, I would definitely recommend this shampoo to any blonde who struggles with brassiness! It 100% does what it advertises and at a fraction of the cost of some violet products out there that don't work half as well as this one! I received this product free of charge from the Stellar Product Testing Panel in exchange for my honest review. The opinions expressed are solely my own from my own personal use of the product.
Most Helpful Critical Review Solid product, could use some work.
This shampoo was great at first, however, it left me wanting a little more staying power. As someone who is 100% bottle blonde, I rely heavily on purple shampoo and conditioners to keep my hair from getting brassy, and from feeling damaged. Compared to other products that I have used in the past, this shampoo lathered very well, and did not stain my skin or shower (which is a definitely plus). My roots were a little hot after my last color, so I applied the shampoo and let it sit for the recommended 3-5 minutes. Application was easy, the smell was great, and the shampoo lathered well. I applied the conditioner and let it sit, and then rinsed and followed my normal hair care routine. After drying, I really took a look at the roots, and while some of the brassiness was neutralized, it was lacking the ashy tone that I strive for. The shampoo and conditioner would probably be wonderful for someone who likes a warmer blonde, but I like mine to be very cool and ashy. It was easy to incorporate into my routine, did not take any extra steps, but in my opinion it left something to be desired. I used the system 4 additional times with the same results. I appreciate the Stellar Product Panel for this opportunity, and hope that this review helps anyone who is looking for a purple product. I did not see any lavender discoloration like I have with other products, and it definitely rinsed clean, but I think that it could use a little more dye concentration to get that ash tone.
Reviewed by 290 customers Not terribly but my
hannahg207 from undisclosed
Not terribly but my hair looked and felt a bit greasy. Didn't see great color results either.
I like using this
member61342 from undisclosed
I like using this to tone my balayage. It stops that orange/brassy look in my hair. Can be a little bit drying so sometimes i have to use a second conditioner
Impressed with this shampoo.
ACV-Secretary from Salt Lake City
Love the light scent and my hair felt very clean. Would like to have larger tubes of this product.
great to fix that brassy blonde
jessicao1989 from undisclosed
When I got my hair done I was left with some brassy tones but after one wash with the shampoo and conditioner set I could already tell a difference!
crush the yellow
mauraz1 from undisclosed
Completely crushed the yellow in my hair leaving it ashy and cool toned. Leaves my hair soft and clean for days!!!!!!!!!
Okay product but better out there
ashleyl365 from undisclosed
Not my favorite purple shampoo. A little on the harsh side in terms of fragrance and I didn't see as vivid of brightening as I'd like to see.
John Frieda Purple Conditioner
sarac159 from undisclosed
I LOVE this product! Its super affordable and works incredibly. I noticed an immediate difference the day after using this shampoo and conditioner. I would recommend it to everyone!
A little goes a long way
Beauty Guru from St. Louis, MO
This is my favorite purple shampoo! Super effective but can be too strong if you use it multiple times in one week. I stained a couple hairs purple from using it 3 days in a row. Just be careful to not over do it. After some practice, it is great!
When using this after...
urkaw from undisclosed
When using this after the Violet Crush shampoo, it leaves my hair like satin! We all know that purple shampoo can often be drying, but this stuff is the perfect follow up. It is soooo hydrating! It's a lavender color, so your pigmentation and toning does come from the shampoo, but used together, this really is a perfect combo.
N from Oregon
I've been using this for a while now and I love this product. The smell is amazing and I notice a difference in color after I use it. I usually don't write reviews but figured I should since a few people have felt some of the review were from paid or fake accounts. Which can be frustrating if you want an unbiased opinion of a product. I haven't had an issue with it leaving my hair purple but I also only put it on in the shower and let it sit for 2-3 minutes like it recommends. Overall, great product, great smell, great price and great results.
Is great for...
aitsad from undisclosed
Is great for highlights and balayage. You have to used this 2 or 3 times a week. Nothing is great. I haven't used another brand. Very satisfied.
John Frieda's purple...
et12 from undisclosed
John Frieda's purple series is good, but I normally switch it with Not Your Mother's. I think John Frieda could be a little more gentle on the hair (mine dries out a bit while using). Definitely something to explore if you're in search of a purple hair series.
This stuff is my go to...
ashleyh503 from undisclosed
This stuff is my go to! It not only works amazing but it has a really nice scent ! The only thing I would do to improve is having more in it but for the price it still has a good bit! I am very satisfied!
This is perfect to get...
jasminesummerford from undisclosed
This is perfect to get all the brassy orange tones out of your hair, giving you the perfect platinum blonde that your trying to achieve. It smells really good and leaves my hair smooth and soft, I love this stuff!
I was let down by this...
malissam4 from undisclosed
I was let down by this product. I saw a brad Mondo video tutorial and review. It worked well on the hair strand he used on the video. So I bought it. It is very pigmented and stains quick. So I was under the impression it would work well. But honestly can't really tell a difference.
Along with the shampoo...
lynnl26 from undisclosed
Along with the shampoo, this is my personal top pick for purple products, the smell is quite pleasant It makes my somewhat curly ruff damaged dyed hair nice and soft. It dose not seem to build up either. So that is always good. My hair always has a nice cool ashy shine after using it. I try to 'wash' my hair every 3 days, but if I wet it, I use conditioner for sure. This keeps my hair color nice and gray like I love.
Used this to help tone...
amy-suem from undisclosed
Used this to help tone my hair and take the brassy ness out of the hair. Didn't make it greasy.
In love, will be buying it again
Mayra from Gresham, OR
I used it on dry hair before i shower, i left it on for 30 minutes and you can tell it did its job :)
It has a fresh and...
alelong01 from undisclosed
It has a fresh and nice smell, easy to rinse off, it makes my hair so soft and shiny and my balayage hair looks gorgeous when i use it, looking forward to buy the shampoo very satisfied
Love this shampoo
A Johnson from Alabama
I love this product. It is just enough toning to weigh out the brassiness. It is a little drying, but the conditioner helps solve that issue. I would definitely recommend.
I got a crush
lc100baby from undisclosed
So most of the time I go with the purple shampoo and that does the job but this purple conditioner makes sure it controls whatever the shampoo didnt cover. Goes very well with the shampoo for extra shine and vanishing brassiness. After color make sure to use atleast once a week to keep up with healthy hair and color
Not a good product.
natalie from minnesota
I have blonde hair that has a yellow tint. I used John Frieda Violet Crush for Blondes Purple Shampoo, along with the conditioner, and my hair has yellow, white and purple strands. It stained some of my hair and did nothing to the rest. I also dried my hair out like i've never seen before. My hair now feels fried. It used to be extremely healthy.
Best conditioner for blonde hair
jessicaw327 from undisclosed
I love the conditioner because you don't need alot to get all the tangles out, a little goes a long way and I love the way it smells and makes my hair feel.
Dawn K from DE
Love this purple shampoo and conditioner for blondes. Great smell, lathers nice, and it leaves hair soft. Will buy again.
Brassiness is gone!
CindiO from PA
I received John Frieda Haircare Violet Crush for Blondes Purple Shampoo as part of the Stellar Product Testing Panel. I used it along with the John Frieda Haircare Violet Crush for Blondes Purple Conditioner and the combination of the two really took the brassiness out of my hair. I was a little worried about it because I never used purple shampoo/condition before but it was so easy to use and nothing got stained. I noticed a difference after the first time I used it, my hair is a nice bright blonde now. I always hated the look of the yellow blonde and I had no idea there was a shampoo to fix it. I use this now when I see the brassiness starting to come back so maybe once a week. I am not high maintenance at all, but using this shampoo and conditioner easily fits into my shower routine! I will be using John Frieda Purple from now on.