Kiss brassiness goodbye in as little as one wash with John Frieda's Violet Crush for Blondes Purple Shampoo. The advanced, extra-strength formula cleanses while quickly neutralizing brassy tones for salon-fresh style. Crushed violet pigments absorb UV light and emit a white-blue glow, making colour-treated or highlighted blonde hair appear cooler and brighter after just one use of this intense purple shampoo.
Gently massage into wet hair, lather & rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair 2-3 mins. Use daily until desired colour result is achieved. To maintain those results, alternate with your regular shampoo as needed
Precautions: For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children.