skip to main content
ULTA Beauty Logo
  • Home
  • / Makeup
  • / Face
  • / Face Primer
  • / Velvet Touch Primer
Velvet Touch Primer

Japonesque Color

Velvet Touch Primer

(109) REVIEWS (16) Q&A ASK A QUESTION

0.84 oz Item 2272541

Find in Store-

Exquisite weightless gel to prime skin with a veil of imperceptible velvety perfection. Glides over skin to create an invisible skin canvas that smoothes and mattifies the complexion. Creates the illusion of flawless looking skin and dramatically improves make-up hold.
Apply gel to bare skin before foundation to smooth and prime the complexion.
Cyclopentasiloxane, Dimethicone Crosspolymer, Dimethicone, Dimethicone/Vinyltrimethylsiloxysilicate Crosspolymer, Silica, Nylon-12, Sodium Hyaluronate, C12-15 Alkyl Benzoate, Ascorbyl Tetraisopalmitate, Tribehenin, Ceramide 2, PEG-10 Rapeseed Sterol, Benzyl Alcohol, Phenoxyethanol, Dehydroacetic Acid.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Japonesque ColorVelvet Touch Primer
 
4.6

(based on 109 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Smooth (82)
  • Easy to apply (80)
  • Lightweight (72)
  • Long lasting (59)
  • Blends well (52)

Cons

  • Doesn't work (7)

Best Uses

  • Everyday (63)
  • All skin types (45)
  • Going out (38)
  • Sensitive skin (26)
  • Travel (21)
    • Reviewer Profile:
    • Natural style (37), Classic style (29), Trendy style (18)
    • Was this a gift?:
    • No (3)

Reviewed by 109 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love this Product!!!!!

By tnmuckgurl

from TENNESSEE

About Me Classic Style

Pros

  • Blends Well
  • Easy To Apply
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Smooth

Cons

    Best Uses

    • Everyday
    • Sensitive Skin

    Comments about Japonesque Color Velvet Touch Primer:

    I have never used a primer before but after using this primer, I am hooked. It goes on so smooth. My make up blends in so well with it and it actually smooth and hydrated my skin out and less noticeable wrinkles. I absolutely love this product and would definitely recommend it. Very Satisfied!

    (1 of 1 customers found this review helpful)

     
    5.0

    Will never use another primer

    By Lexi

    from Columbus

    Comments about Japonesque Color Velvet Touch Primer:

    This is probably the best primer ever made. What makes it so good is that it has hyaluronic acid in it to help balance your skin throughout the day so if you're oily your skin stays matte and if you're dry it stays hydrated! This primer has a lightweight velvety feel (hence the name), smooths out pores, evens skin texture and plumps the skin. This paired with the luminous foundation is a match made in heaven

    (1 of 1 customers found this review helpful)

     
    4.0

    So sad I had to switch

    By Amanda

    from US

    About Me Natural Style

    Pros

    • Easy To Apply
    • Easy To Take-off
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

    • Causes Breakouts

    Best Uses

    • Sensitive Skin

    Comments about Japonesque Color Velvet Touch Primer:

    I made it through half the bottle before I made myself buy something else. I just LOVED this product. Velvety smooth, kept me shine free for ~10 hours.. but my sensitive skin kept getting massive zits. I would stop using it for a few days, my face would clear up. Use it again, more acne :( I switched to the smashbox photo finish LIGHT primer and it's not as velvety and lasts about 8-10 hours, but it doesn't break me out.

    (1 of 2 customers found this review helpful)

     
    3.0

    Okay but not for long wear

    By pnwdweller

    from Washington

    Comments about Japonesque Color Velvet Touch Primer:

    When I first bought this I really liked it, so much so that I was almost halfway through the bottle when I realized that it wasn't holding my makeup that long. It does amazing for the first couple hours but anything more than three and makeup just melts off which is sad because the texture is great.

     
    5.0

    Love this product

    By Dani

    from Brentwood ca

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Lightweight
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • Everyday

      Comments about Japonesque Color Velvet Touch Primer:

      Love the way it feels

      (1 of 1 customers found this review helpful)

       
      5.0

      Easy to use primer

      By Teri

      from Midwest

      Comments about Japonesque Color Velvet Touch Primer:

      I use this primer mixed with my foundation, all day my makeup is set, blurs my large pores, great product.

       
      5.0

      Easy to use primer

      By Teri

      from Midwest

      Comments about Japonesque Color Velvet Touch Primer:

      I use this primer mixed with my foundation, all day my makeup is set, blurs my large pores, great product.

      (1 of 1 customers found this review helpful)

       
      5.0

      Best Primer!

      By Barbara Blush

      from Michigan

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Japonesque Color Velvet Touch Primer:

        I've tried a lot of primers and this one is the winner! My make up stays on longer with this great one.

        (1 of 1 customers found this review helpful)

         
        5.0

        Fills in pores

        By Makeup junkie

        from CA

        Pros

        • Blends Well
        • Easy To Apply
        • Lightweight
        • Natural Looking
        • Noncomedogenic
        • Smooth

        Cons

          Best Uses

            Comments about Japonesque Color Velvet Touch Primer:

            Love this primer . It makes my skin and my foundation so smooth.

            (2 of 2 customers found this review helpful)

             
            5.0

            Best ever!

            By Kassi

            from Utah

            About Me Natural Style

            Pros

            • Easy To Apply
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Sensitive Skin

              Comments about Japonesque Color Velvet Touch Primer:

              I received this primer in a sample kit and fell in love! It is so light weight and it truly blurs and smoothes the pores and fine lines on my skin. I have large pores on my nose and cheekbone area and this made my foundation look flawless! Most primers I have tried have felt too
              heavy like silicone or plastic also causing me to break out. This really feels like velvet and a little bit goes a long way. Love it!

              Displaying reviews 1-10

              Back to top

              Previous | Next »

              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              16 Questions | 16 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                How does this compare to the Hourglass Mineral Veil primer? Are they similar?
                Asked on 10/26/2017 by Beauty junky from San Jose, ca

                1 answer

                • Brand Expert

                  A:

                  Both Primers are silicone and wear smooth. Depending on your skin, Hourglass would be good if you're more oily, JAPONESQUE Velvet Touch Primer if you have dry - regular skin combination.

                  Answered on 11/1/2017 by Brand Expert from Japonesque
              • Q:

                How exactly does this primer feel like? Is it comparable to the smashbox primer in the way it feels like?
                Asked on 9/23/2017 by Destmakeupluster from Avondale, AZ

                1 answer

                • Brand Expert

                  A:

                  Our Velvet Touch Primer is a luxurious whipped gelatin texture, non greasy and provides an instant blurring effect to smooth and blur any imperfections. The formula contains many skin-loving ingredients that helps to mattify and lock in moisture into the skin which will help sooth any dry areas.

                  Answered on 10/11/2017 by Brand Expert from Japonesque
              • Q:

                I have combination skin. Typical oily t zone, dry on the outer parts of my Face and on occasions the tip of my nose. This product mentions that it mattifies, should I be concerned it will cling to my dry patches? I randomly get dry at the inner part of my eyebrow and that is the first place primers that mattify cling too.
                Asked on 9/4/2017 by ari from Oregon, us

                1 answer

                • Brand Expert

                  A:

                  Our Velvet Touch Primer formula contains many skin-loving ingredients that helps to mattify and lock moisture into the skin and helps to sooth and dry areas.

                  Answered on 10/11/2017 by Brand Expert from Japonesque
              • Q:

                Would this mix well with loose powder foundation?
                Asked on 11/28/2016 by Rehanna from California

                1 answer

                • Staff Expert

                  A:

                  This primer is compatible with all forms of makeup; however, it should not be "mixed", i.e., "cocktailed" with your foundation, but applied separately beneath your foundation. Apply the product to your bare skin before foundation to smooth and prime the complexion.

                  Answered on 11/29/2016 by Staff Expert from Ulta Beauty
              • Q:

                How many ounces are in this primer?
                Asked on 10/8/2016 by Meenaaaxo from US

                1 answer

                • Staff Expert

                  A:

                  0.84 oz

                  Answered on 10/10/2016 by Staff Expert from Ulta Beauty
              • Q:

                How many ounces
                Asked on 10/6/2016 by Veronica from salinas, ca.

                1 answer

                • Staff Expert

                  A:

                  0.84 oz

                  Answered on 10/7/2016 by Staff Expert from Ulta Beauty
              • Q:

                Is this primer waterproof or sweat proof?
                Asked on 1/7/2016 by dominique from Trinidad

                1 answer

                • Staff Expert

                  A:

                  Japonesque does not claim it to be waterproof, but it is formulated to dramatically improve makeup hold under all conditions.

                  Answered on 1/14/2016 by Staff Expert from Ulta Beauty
              • Q:

                Is this primer paraben-free and oil-free?
                Asked on 11/16/2015 by mercedesnick from San Diego, CA

                1 answer

                • Staff Expert

                  A:

                  Yes, it is paraben-free as well as oil-free!

                  Answered on 11/17/2015 by Staff Expert from ULTA Beauty
              • Q:

                is the bottle glass? or plastic?
                Asked on 10/15/2015 by Kandice from New Jersey

                1 answer

                • Staff Expert

                  A:

                  Japonesque Color Velvet Touch Primer features a glass bottle.

                  Answered on 10/20/2015 by Staff Expert from ULTA Beauty
              • Q:

                Does this primer help with brightening of the skin or assist with redness? Also does this claim to make makeup last all day? Thanks :)
                Asked on 10/10/2015 by makeupislife

                1 answer

                • Staff Expert

                  A:

                  Velvet Touch Primer does not brighten skin nor does it reduce redness. Wear time varies due to individual factors such as skin type and environment.

                  Japonesque Color does offer one color correcting product, the Color Correcting Crayon:
                  http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod12051075

                  Shade 2 (green) is ideal to neutralize redness.

                  Answered on 10/14/2015 by Staff Expert from ULTA Beauty
              Displaying questions 1-10Previous | Next »

              Do you have a question about this product?