Product Reviews Rated 4.17 out of 5 stars
125 Reviews
Most Helpful Positive Review Soul Search is the bomb Velvet Matte Lip was my first Ulta Makeup purchase. I was playing around with the testers and Soul Search looked like the perfect pinky-nude for my light to medium skin tone. I've tried nude matte lipsticks before, but they're often too brown or too orange -even the lightest shades. This liquid lipstick doesn't dry out my lips, huge plus, but the trade off is longevity. It'll look nice for 2-3 hours, unless you're often eating or drinking. The tube is standard size, but the amount of product is only 0.15 oz -ouch! I'd never pay for price, and I really love this color. The applicator isn't the best either, because too much product is distributed, so I lightly dab the product on my lips and gently tap it out with my finger. If I used the whole amount my lips would be look ridiculously strange. Honestly, if I had purchased a different color, one I didn't love so much, I would have returned it to the store. There's definitely better matte lipsticks available, but if you fall in love with a shade it's worth the hassle.
Most Helpful Critical Review Motivation doesn't motivate me This review is about the shade MOTIVATION only. (I have another shade that I love and it wears differently.) Motivation is a very, very bright shade which has made it hard to apply and get even, it slightly feathers upon application, is somewhat chunky due to the color being streaky and it does not wear well, it also has a slightly dry feel to it. I love a bold lip, but this one just is too bright.
Reviewed by 125 customers Love the color 4
Jessy from Mishawaka, IN
The color is nicely pigmented! Super pretty pink. I'm big on pink lip colors. This is pretty and bright. Only downside is it's a bit tacky. Doesn't leave a lot of residue and color stays pretty well after smoking, drinking, eating.
Long Lasting Lip Color 5
Mcartel from Toluca Lake
I have bought this product more than once and consider it to be a necessity.
Not what I was hoping for 1
Michaela from New Orleans, LA
This was not what I was hoping to purchase. I expected "Meditate" to be a more muted/natural color, but it was much more of a deep red than I was expecting. It also does not stay on, which was the whole point of getting a liquid lipstick--even after drying, it comes off on straws, clothing, my hand. I would not buy this again or recommend it.
I love it and it's the right color! 5
Marj from Las Vegas
Perfect match
The Ulta brand absolutely NAILED it! 5
Christy from Pooler, GA
"Less is more" color that allows your face to be the star of the show, but still adds that perfect natural color to your lips. Added bonus is it does not dry the lips like most matte shades do, and it stayed all day!
Love this stuff! 5
Emily from Washington
I honestly was looking to buy more Kylie liquid lipstick and instead wanted to try this less expensive Ulta brand and I'm so happy I did. It stays on almost all day and looks great!
It stayed! 5
Reem from Lawrence, KS
I loved how it lasted all day
Great Liquid Lip 5
Morgan from EBENSBURG, PA
i love this formula from Ulta. The color was what i expected from try-on. This lipstick stays on even after eating and drinking. I really enjoy this product.
Great, affordable lip option 5
Tia from Washington, DC
Newly into makeup and was looking for some affordable lipstick to test out and get a feel for what shades work best on me before venturing into higher priced lip options. I ordered the Karma (deep plum) shade and it looks gorgeous against my deep, warm skin tone. The staying power is very good. Little transfer and long wearable. So happy with this purchase, and a couple of the other Ulta lip options I've tried, that I don't even feel the need to spend more on the higher priced brands. This will definitely become a staple in my growing makeup collection.
Best Matte Lipstick 5
Daisy from Chicago
The formula for this lipstick line is awesome. I love the color payoff. I love the fact that eventually when the lipstick starts to wear off, it doesn't transfer. It also doesn't smudge when you kiss someone, you won't have lipstick around your mouth. When you eat something oily or with anything oily you get a small transfer of lipstick on your bottom lip. Great product.
Love the product 3
Cathy from Great Falls, Montana
Love the product - but the color is too bright reddish for me
Sticky and Tacky 2
Be from Raleigh, NC
It's not a great lip stick— it's really more of a lip gloss. I bought four colors and they all had very tacky, viscous formulas that never dried.
I love Ulta lipstick! 5
Desiree from Indiana
I wear Ulta matte lipstick daily. Ultas matte lipstick is the best. I really liked some of the older shades they no longer offer. This shade does look great on.
Best nude I've ever found 5
Scarlet F. from Los Angeles, CA
I'm really pale and have been looking for the perfect nude lipstick for forever and this is my absolute favorite! Most "nude" lipsticks on me just look orange but Soul Search was the perfect color for me! It doesn't wear as long as some other liquid lipsticks but it still wears pretty good as well as not being super drying on my lips. Overall, I'm really satisfied!
one of my favorites 5
gut5 from Texas
this lipstick is absolutely gorgous,its dark matte and goes well during autom and winter time,its sexy and rich. highly recommend.
feminine 5
bby2 from Texas
it's a spring or summer time color goes well with light clothes. I love it
simply my favorite 5
bb from Texas
sexy color goes well with any skin tone, it has a rich texture and it's long lasting,I'm in love with this product I hope they keep selling it Cuz I'll keep buying it. thanks ulta.
just too good 5
ami from Texas
I love the texture and the color,it stays for a long time,beautiful lovely shade
Did not like this 2
AshFalls from Minnesota
I did not enjoy the formula OR the application. It to me was not worth the money and plan to return it when I can get to an Ulta
Beautiful, long-lasting color 5
DwnTwnJwl from Los Angeles
I use it once in the morning and just add tinted lip balm throughout the day.
Everybody loves this color 5
RENEE from Gulfport, MS
I have gotten so many compliments on this color! It stays on and I can eat and drink with it. Doesn't dry out my lips
Stays on great! 5
Renee from MS
I love this velvet matte lipstick. It doesn't dry out your lips and it wears really well.
It's a love hate 3
Jay from Lake Elsinore
I used it on my arm and it looked pretty but once I applied it to my lips it was way to bright 😭
Pretty good. 4
Tes from Ohio
For the price I think it's a pretty good lipstick. I recently tried a higher quality lipstick and the ulta one outperformed. My only complaint after a while it balls up a little.
Last minute decision - not a great choice. 1
Mnrockstar from Minneapolis mn
I needed a neutral lip shade. While waiting in line to check out I saw this. Didnt pay too much attention to anything but the color.
First use, goes on VERY wet and hardens dry. Plan to return it.
