Product Reviews Rated 4.18 out of 5 stars
137 Reviews
Most Helpful Positive Review Soul Search is the bomb Velvet Matte Lip was my first Ulta Makeup purchase. I was playing around with the testers and Soul Search looked like the perfect pinky-nude for my light to medium skin tone. I've tried nude matte lipsticks before, but they're often too brown or too orange -even the lightest shades. This liquid lipstick doesn't dry out my lips, huge plus, but the trade off is longevity. It'll look nice for 2-3 hours, unless you're often eating or drinking. The tube is standard size, but the amount of product is only 0.15 oz -ouch! I'd never pay for price, and I really love this color. The applicator isn't the best either, because too much product is distributed, so I lightly dab the product on my lips and gently tap it out with my finger. If I used the whole amount my lips would be look ridiculously strange. Honestly, if I had purchased a different color, one I didn't love so much, I would have returned it to the store. There's definitely better matte lipsticks available, but if you fall in love with a shade it's worth the hassle.
Most Helpful Critical Review Motivation doesn't motivate me This review is about the shade MOTIVATION only. (I have another shade that I love and it wears differently.) Motivation is a very, very bright shade which has made it hard to apply and get even, it slightly feathers upon application, is somewhat chunky due to the color being streaky and it does not wear well, it also has a slightly dry feel to it. I love a bold lip, but this one just is too bright.
Reviewed by 137 customers Although this lipstick seemed good...the colorwas "way" off, 2
JellybeanC from Cranston, RI
Never used...too light!
Best lipstick ever!! 5
Lil Wolfe from Greenville, SC
I wore this lipstick for my wedding and it literally lasted ALL DAY. Through the ceremony, pictures, dinner, and hours of dancing!! It applies easy like lipgloss, and dries like matte lipstick. I love it and will definitely be purchasing more colors
Smooth and long lasting! 5
Sarah from Warren MI
I happened to pick this up during an BOGO 50% sale and though I'm not typically a lipstick kinda girl I was super impressed that it stayed on so long! There was no smudging or cracking of the color throughout the day, which is usually why I stay away from them. The color is just enough to glam you up without being overwhelming.
Color is not as pigmented as in bottle 4
Stella from Los Angeles
I love the affordability of ulta beauty but this one went back. The color was not as pigmented so it appeared differently on my lips than in the bottle. Otherwise would have kept it. It didn't feel too dry on my lips as some matte lipsticks do.
I love this product & color. I'd buy it over & over again. P 5
Lisa from Kansas
I Use it as my lipstick.
Sticky 3
Flow from California
It was on sale so I decided to give it a try. The color is pretty but it leaves a sticky consistency on your lips. I won't be purchasing again.
Morphe - Peanut is the exact same color better consistency and applies on nicer, not as tacky.
LOVE 5
Ciara from 30165
Since colourpop hasn't had any great colors in matte lipstick I've had to search and search for liquid matte lipsticks. I've honestly had horrible luck until these! I LOVE them. I purchased them on sale and got 4 different colors one being a neutral shade and the others being dark (from maybe to wine in color. All went on great, excellent coverage. Does come off rather quick when eating but that's to be expected and I touch up after anyway. So far so great and an excellent price. Will purchase again!!
Eh could be better 3
Kat from Texas
I bought this product when it was on sale so I decide to try it. It's tacky and doesn't stay ok very long and it's kind of drying. I wouldn't recommend it.
I'd buy again.. 5
MMV from CT
Looking at the price point I wasn't expecting much, however I got long-lasting intense color without spending a fortune. A definite repurchase product!
Niceeeee 4
Cynthia from Upstate NY
Moisturizing. Applies on easily. Love the color. Glad I bought it.
Yay 5
Barbi from Stuart, fl
Love the applicator and texture
Yay 5
Barbi from Stuart, fl
Love the applicator and texture
Love the color 4
Jessy from Mishawaka, IN
The color is nicely pigmented! Super pretty pink. I'm big on pink lip colors. This is pretty and bright. Only downside is it's a bit tacky. Doesn't leave a lot of residue and color stays pretty well after smoking, drinking, eating.
Long Lasting Lip Color 5
Mcartel from Toluca Lake
I have bought this product more than once and consider it to be a necessity.
Not what I was hoping for 1
Michaela from New Orleans, LA
This was not what I was hoping to purchase. I expected "Meditate" to be a more muted/natural color, but it was much more of a deep red than I was expecting. It also does not stay on, which was the whole point of getting a liquid lipstick--even after drying, it comes off on straws, clothing, my hand. I would not buy this again or recommend it.
I love it and it's the right color! 5
Marj from Las Vegas
Perfect match
The Ulta brand absolutely NAILED it! 5
Christy from Pooler, GA
"Less is more" color that allows your face to be the star of the show, but still adds that perfect natural color to your lips. Added bonus is it does not dry the lips like most matte shades do, and it stayed all day!
Love this stuff! 5
Emily from Washington
I honestly was looking to buy more Kylie liquid lipstick and instead wanted to try this less expensive Ulta brand and I'm so happy I did. It stays on almost all day and looks great!
It stayed! 5
Reem from Lawrence, KS
I loved how it lasted all day
Great Liquid Lip 5
Morgan from EBENSBURG, PA
i love this formula from Ulta. The color was what i expected from try-on. This lipstick stays on even after eating and drinking. I really enjoy this product.
Great, affordable lip option 5
Tia from Washington, DC
Newly into makeup and was looking for some affordable lipstick to test out and get a feel for what shades work best on me before venturing into higher priced lip options. I ordered the Karma (deep plum) shade and it looks gorgeous against my deep, warm skin tone. The staying power is very good. Little transfer and long wearable. So happy with this purchase, and a couple of the other Ulta lip options I've tried, that I don't even feel the need to spend more on the higher priced brands. This will definitely become a staple in my growing makeup collection.
Best Matte Lipstick 5
Daisy from Chicago
The formula for this lipstick line is awesome. I love the color payoff. I love the fact that eventually when the lipstick starts to wear off, it doesn't transfer. It also doesn't smudge when you kiss someone, you won't have lipstick around your mouth. When you eat something oily or with anything oily you get a small transfer of lipstick on your bottom lip. Great product.
Love the product 3
Cathy from Great Falls, Montana
Love the product - but the color is too bright reddish for me
Sticky and Tacky 2
Be from Raleigh, NC
It's not a great lip stick— it's really more of a lip gloss. I bought four colors and they all had very tacky, viscous formulas that never dried.
I love Ulta lipstick! 5
Desiree from Indiana
I wear Ulta matte lipstick daily. Ultas matte lipstick is the best. I really liked some of the older shades they no longer offer. This shade does look great on.
