Product Reviews Rated 4.17 out of 5 stars
145 Reviews
Most Helpful Positive Review Soul Search is the bomb Velvet Matte Lip was my first Ulta Makeup purchase. I was playing around with the testers and Soul Search looked like the perfect pinky-nude for my light to medium skin tone. I've tried nude matte lipsticks before, but they're often too brown or too orange -even the lightest shades. This liquid lipstick doesn't dry out my lips, huge plus, but the trade off is longevity. It'll look nice for 2-3 hours, unless you're often eating or drinking. The tube is standard size, but the amount of product is only 0.15 oz -ouch! I'd never pay for price, and I really love this color. The applicator isn't the best either, because too much product is distributed, so I lightly dab the product on my lips and gently tap it out with my finger. If I used the whole amount my lips would be look ridiculously strange. Honestly, if I had purchased a different color, one I didn't love so much, I would have returned it to the store. There's definitely better matte lipsticks available, but if you fall in love with a shade it's worth the hassle.
Most Helpful Critical Review Good, not great. I bought online, looking for a light nude. I picked Contemplate. It's much darker than it looks online and much pinkier. I knew from the start I shouldn't pick one online, but was getting the freebie and took a gamble. I also picked up an ELF matte liquid lipstick and swatched the two. Surprisingly, ELF's was as pigmented as ULTA's. While this one rubbed off with EASE after 10 mins, the ELF one did not budge at all. The ELF comparable was also cheaper. Cute color, not what I wanted, but still cute.
Reviewed by 145 customers Brighter than it looks 2
Allie from San Angelo Tx
There lip stick was way too bright than what it looks. If you are going to a more nude cooor this is not it
Perfect matte lipstick!! 5
Alyssa from PA
Wears well and doesn't smear.
Great color 5
B from Shreveport, LA
Long lasting and doesn't bleed
Good, not great. 3
Lindsey from Richmond, VA
I bought online, looking for a light nude. I picked Contemplate. It's much darker than it looks online and much pinkier. I knew from the start I shouldn't pick one online, but was getting the freebie and took a gamble. I also picked up an ELF matte liquid lipstick and swatched the two. Surprisingly, ELF's was as pigmented as ULTA's. While this one rubbed off with EASE after 10 mins, the ELF one did not budge at all. The ELF comparable was also cheaper. Cute color, not what I wanted, but still cute.
Must have!! 5
D from Tennessee
Every person with brown skin has struggled to find a brown that is a true brown on our skin and this is it! Now it is not a deep brown, but still a beautiful brown to have. Loved it so much that I went back to buy another and I am giving them out as gifts. Seriously, a must try. I have tried MULTIPLE "brown" shades from ALL brands and I am utterly surprised that this one is it.
ZEN was the color of my dreams!!!! 5
Shayla from Cleveland
I had been searching for the PERFECT lip color for so long and I finally found it when I stumbled upon Zen. With my lip color and darker skin complexion, I'd had trouble finding a great fall color that made me feel comfortable and confident. But I found it when I tried Zen. The texture is so smooth and non drying. The color is gorgeous; an awesome rusted brown that is great alone or with a dark brown liner. UNFORTUNATELY I can't find it anywhere and fear it might've been discontinued. If it's available somewhere PLEASE LET ME KNOW. It's absolute perfection and there's truly nothing like it (trust me I've looked)!
Took 2 stars off because colors are WAY different than onlin 3
MUA from Washington DC
I got Clarity which looks like a brown shade online- it is BRIGHT red in person. The color Peaceful looks much darker in person too. Disappointed with the lack of swatches online and with the misleading
I would buy this product again 5
Linda from Virginia
I love the smell and the color.
Although this lipstick seemed good...the colorwas "way" off, 2
JellybeanC from Cranston, RI
Never used...too light!
Best lipstick ever!! 5
Lil Wolfe from Greenville, SC
I wore this lipstick for my wedding and it literally lasted ALL DAY. Through the ceremony, pictures, dinner, and hours of dancing!! It applies easy like lipgloss, and dries like matte lipstick. I love it and will definitely be purchasing more colors
Smooth and long lasting! 5
Sarah from Warren MI
I happened to pick this up during an BOGO 50% sale and though I'm not typically a lipstick kinda girl I was super impressed that it stayed on so long! There was no smudging or cracking of the color throughout the day, which is usually why I stay away from them. The color is just enough to glam you up without being overwhelming.
Color is not as pigmented as in bottle 4
Stella from Los Angeles
I love the affordability of ulta beauty but this one went back. The color was not as pigmented so it appeared differently on my lips than in the bottle. Otherwise would have kept it. It didn't feel too dry on my lips as some matte lipsticks do.
I love this product & color. I'd buy it over & over again. P 5
Lisa from Kansas
I Use it as my lipstick.
Sticky 3
Flow from California
It was on sale so I decided to give it a try. The color is pretty but it leaves a sticky consistency on your lips. I won't be purchasing again.
Morphe - Peanut is the exact same color better consistency and applies on nicer, not as tacky.
LOVE 5
Ciara from 30165
Since colourpop hasn't had any great colors in matte lipstick I've had to search and search for liquid matte lipsticks. I've honestly had horrible luck until these! I LOVE them. I purchased them on sale and got 4 different colors one being a neutral shade and the others being dark (from maybe to wine in color. All went on great, excellent coverage. Does come off rather quick when eating but that's to be expected and I touch up after anyway. So far so great and an excellent price. Will purchase again!!
Eh could be better 3
Kat from Texas
I bought this product when it was on sale so I decide to try it. It's tacky and doesn't stay ok very long and it's kind of drying. I wouldn't recommend it.
I'd buy again.. 5
MMV from CT
Looking at the price point I wasn't expecting much, however I got long-lasting intense color without spending a fortune. A definite repurchase product!
Niceeeee 4
Cynthia from Upstate NY
Moisturizing. Applies on easily. Love the color. Glad I bought it.
Yay 5
Barbi from Stuart, fl
Love the applicator and texture
Yay 5
Barbi from Stuart, fl
Love the applicator and texture
Love the color 4
Jessy from Mishawaka, IN
The color is nicely pigmented! Super pretty pink. I'm big on pink lip colors. This is pretty and bright. Only downside is it's a bit tacky. Doesn't leave a lot of residue and color stays pretty well after smoking, drinking, eating.
Long Lasting Lip Color 5
Mcartel from Toluca Lake
I have bought this product more than once and consider it to be a necessity.
Not what I was hoping for 1
Michaela from New Orleans, LA
This was not what I was hoping to purchase. I expected "Meditate" to be a more muted/natural color, but it was much more of a deep red than I was expecting. It also does not stay on, which was the whole point of getting a liquid lipstick--even after drying, it comes off on straws, clothing, my hand. I would not buy this again or recommend it.
I love it and it's the right color! 5
Marj from Las Vegas
Perfect match
The Ulta brand absolutely NAILED it! 5
Christy from Pooler, GA
"Less is more" color that allows your face to be the star of the show, but still adds that perfect natural color to your lips. Added bonus is it does not dry the lips like most matte shades do, and it stayed all day!
