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Velvet Luxe Plush Foundation Brush #304

IT Brushes For ULTA

Velvet Luxe Plush Foundation Brush #304

(18) REVIEWS (6) Q&A ASK A QUESTION

Item 2274488

Find in Store-

Only at ULTA!

Pairs well with any cream or liquid foundation. This brush is custom designed for fast coverage. Densely packed, flat but wide brush head moves effortlessly over the skin, evenly applying cream and liquid foundations quickly.

Benefits:
  • Hair: Ultra-dense, micro-fine velvet luxe optical blurring hair utilizes cutting edge technology for your most beautiful skin
  • Handle: Custom molded, soft-touch grip for maximum control
  • Handle shape: Ergonomic design for ultimate comfort application
To apply, sweep across the skin for quick and even coverage.

Beauty BFF Tip: When applying liquid or cream foundation, dot on your nose, cheeks, forehead and chin, start with your nose and blend, working your way toward your chin and hairline.

Details+

How to Use+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
IT Brushes For ULTAVelvet Luxe Plush Foundation Brush #304
 
4.7

(based on 18 reviews)

94%

of respondents would recommend this to a friend.

Pros

  • Soft (10)
  • Applies evenly (7)
  • Easy to clean (7)
  • High quality (6)
  • Smooth finish (6)

Cons

No Cons

Best Uses

  • Light to medium coverage (6)
  • Liquid (6)
  • Full coverage (4)
    • Reviewer Profile:
    • Brand buyer (10), Budget shopper (4)

Reviewed by 18 customers

Displaying reviews 1-10

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5.0

Best brush ever!!!!

By B'ham

from Birmingham, MI

About Me Brand Buyer

Verified Buyer

Pros

  • Applies Evenly
  • Cruelty-Free
  • Easy To Clean
  • High Quality
  • Smooth Finish
  • Soft
  • Versatile

Cons

    Best Uses

    • Liquid

    Comments about IT Brushes For ULTA Velvet Luxe Plush Foundation Brush #304:

    Bought this brush last week and am so impressed with the difference from all my other brushes. Liquid makeup applies smoothly and evenly. Love it!!! Looking at other brushes in this line.

    (2 of 2 customers found this review helpful)

     
    5.0

    This brush is flipping amazing.

    By Lala

    from VA beach, VA

    Verified Buyer

    Pros

    • Applies Evenly
    • Cruelty-Free
    • Easy To Clean
    • High Quality
    • Smooth Finish
    • Soft
    • Versatile

    Cons

      Best Uses

      • Multi-Use

      Comments about IT Brushes For ULTA Velvet Luxe Plush Foundation Brush #304:

      I will never use low quality brushes again. I used points to buy this brushes. Well worth it!

      (1 of 1 customers found this review helpful)

       
      5.0

      Perfect brush

      By Amanda

      from Texas

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Applies Evenly
      • Easy To Clean
      • High Quality
      • Smooth Finish
      • Soft
      • Versatile

      Cons

        Best Uses

        • Liquid

        Comments about IT Brushes For ULTA Velvet Luxe Plush Foundation Brush #304:

        I use IT brushes but this one glides over your skin, creates more fuller look. This brush helps you not have to apply a lot of foundation since it sits on the brush and it really works in the foundations.

         
        4.0

        Good brush

        By Stepha

        from Sarasota, Fla.

        Verified Buyer

        Pros

        • Applies Evenly
        • Easy To Clean
        • Soft

        Cons

          Best Uses

          • Liquid

          Comments about IT Brushes For ULTA Velvet Luxe Plush Foundation Brush #304:

          Uses to apply liquid foundation. Does a good job but itbos almost too soft.

           
          5.0

          Great super soft brush

          By J

          from Nj

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Applies Evenly
          • High Quality
          • Smooth Finish
          • Soft

          Cons

            Best Uses

            • Liquid

            Comments about IT Brushes For ULTA Velvet Luxe Plush Foundation Brush #304:

            Super soft brush. Easy to apply. Goes on with no lines

             
            5.0

            Awesome works better than I expected

            By Kp

            from Rockford il

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Applies Evenly
            • Easy To Clean
            • High Quality
            • Smooth Finish
            • Soft

            Cons

              Best Uses

              • Liquid

              Comments about IT Brushes For ULTA Velvet Luxe Plush Foundation Brush #304:

              Use it every morning for an even finish

               
              5.0

              Best Brushes EVER!!

              By Brittany

              from Louisiana

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Applies Evenly
              • Cruelty-Free
              • Easy To Clean
              • High Quality
              • Smooth Finish
              • Soft
              • Versatile

              Cons

                Best Uses

                • Highlighting & Contouring
                • Liquid
                • Multi-Use
                • Powder
                • Travel

                Comments about IT Brushes For ULTA Velvet Luxe Plush Foundation Brush #304:

                I have all the It Luxe Brush collection. They are my fave. I just saw this new one and had to try it!! I do not contour but it is perfect for applying in creases of the nose and chin area, also I love it for my setting powder and under eye needs. Perfect size for those areas!!

                 
                4.0

                Quality Brush

                By Dot

                from Merrillville, IN

                Verified Buyer

                Comments about IT Brushes For ULTA Velvet Luxe Plush Foundation Brush #304:

                Applied makeup evenly and provided good coverage.

                • Was this a gift?:
                • No
                 
                5.0

                Nice Complexion Brush

                By Marly

                from Martinez, CA

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Lightweight

                Cons

                  Best Uses

                  • Dry Skin
                  • Light To Medium Coverage

                  Comments about IT Brushes For ULTA Velvet Luxe Plush Foundation Brush #304:

                  Just a little dab will do 'ya! Blend in a circular fashion to get the best coverage.

                   
                  5.0

                  extremely soft!

                  By brittany

                  from Florida

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Goes On Smoothly
                  • Lightweight

                  Cons

                  • Expensive

                  Best Uses

                  • Light To Medium Coverage

                  Comments about IT Brushes For ULTA Velvet Luxe Plush Foundation Brush #304:

                  Such a great brush. I use it to put on liquid foundation and it covers amazingly. just wish it wasn't so expensive.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  6 Questions | 6 Answers
                  Displaying questions 1-6
                  • Q:

                    I use IT Cosmetics CC Cream. Would you suggest the Velvet Luxe 302 or 304 if I was wanting an airbrushed look, but not heavy or cakey looking? I want a look that is well blended.

                    Also, for the IT Cosmetics Bye Bye Pores loose powder, which Velvet Luxe brush would you suggest?

                    Thank you.
                    Asked on 10/11/2017 by Kat from IL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! All brushes part of the Velvet Luxe Collection are super dense and feature optically blurring bristles to blur the appearance of skin imperfections for the most full coverage. Both brushes will achieve similar application, leaving the choice up to your preference. To apply Bye Bye Pores loose powder, we recommend using the Velvet Luxe Plush Powder Brush #313, you can shop IT through the link below! XOXO

                      http://www.ulta.com/velvet-luxe-plush-powder-brush-313?productId=xlsImpprod11061142

                      Answered on 10/11/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What are the handles made out of?
                    Asked on 1/4/2017 by Heather78 from Norwalk, CT

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Velvet Luxe Collection brushes are weighted and coated with a black rubberized seal. This type of handle is ideal for stability and control when applying your products. Experience the difference IT will make at your local Ulta! XOXO

                      Answered on 1/11/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I already purchased the number 302 brush or should I had buy the number 304 I wear dermablend the new mousse one I buy the 302 would that work
                    Asked on 8/15/2016 by Jen from pa

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out to us! You can absolutely use the Velvet Luxe Plush Foundation Brush #302 to apply foundation! This brush is perfect for providing maximum coverage and for fast application. The difference between the #302 and #304 is the shape. Both will apply foundation very similarly, so it is your preference as to which shape works best for you! XOXO

                      Answered on 8/17/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Which brush would you recommend for liquid foundation, the 302 or the 304? I like to build my coverage, for a my-skin-but-better airbrushed look.
                    It brushes are perfection!
                    Asked on 5/23/2015 by Older But Better

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      Thank you for your question!! for a more buildable look we recommend the 302!!!
                      XOXO

                      Answered on 5/26/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Could I use this for contour?
                    Asked on 2/17/2015 by holclair from Ida

                    1 answer

                    • Brand Expert

                      A:

                      Hi!! Thank you for your question!! While you can use this foundation brush for contouring, we recommend using the either the 314 or the 324 as these have angels and edges that really can work with the lines of the face to get the best contoured look!
                      XOOX

                      Answered on 2/18/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the Velvet Luxe Plush Foundation Brush #304 a FLAT PADDLE type foundation brush with a different shape?

                    Or is the #304 NOT like the usual flat paddle foundation brushes? Please explain the differences/similarities in comparison to a basic flat paddle foundation brush---density, stiffness,ect.

                    I usually only apply moisturizer/primer with flat paddle type foundation brushes since there are better type brushes for my foundation application. This brush looks very similar to my Giorgio Armani Blender Brush.

                    The #304 is obviously shaped differently---not the typical pointed/narrow tapered top. It doesn't have a side view so I can't discern if it's flat and dense or a completely different version of a flat foundation brush.
                    Asked on 2/13/2015 by Almondiyz

                    1 answer

                    • Brand Expert

                      A:

                      Hi! thank you for your question!!!! The #304 brush is a flat paddle brush! It is thicker then most, but it is still a flat paddle brush!! This densely-packed, flat but wide brush head moves effortlessly over the skin for flawless coverage of both foundation and moisturizers!!!

                      Hope this helps!!!

                      XOXO

                      Answered on 2/13/2015 by Brand Expert from IT Cosmetics
                  Displaying questions 1-6

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