Va-Va-PLUMP Shiny Liquid Lipstick takes lip color to a whole new level of sexy with lasting, bold, bombshell color, and the tingling lip-plumping action that Buxom is famous for. Available in intensely pigmented colors with vibrant lasting wear. Va-Va-PLUMP is an all-in-one formula that keeps your lips comfortable and kissable from dusk til' dawn.

The innovative curved applicator hugs your lips to deliver a precise application and saturated, super-lustrous color in just one swipe. High tech polymers and silicon elastomers make the formula creamy and supple, while helping prevent the intense pigment from smudging or fading. Say buh-bye to the drying, matte liquid lipsticks of the past, because Buxom's Va-Va-PLUMP Shiny Liquid Lipstick is the surefire way to find your tingly V-spot and reach your full-on bombshell pout-tential.

Key Benefits:

• 100% of subjects achieved full coverage with one swipe*
• 96% of subjects agree or strongly agree this applicator hugs their lips for an easy application*
• 93% of subjects agree or strongly agree this liquid lipstick has a smooth comfortable finish*
• 89% of subjects agree or strongly agree this liquid lipstick doesn't feel drying on their lips*

Buxom's unique peptide and hyaluronic acid booster helps to support natural collagen, give lips a volumized look, and plump to perfection-without irritation.

*Based on the consumer study of 33 subjects.

#1 Plumping Lip Brand Source: The NPD Group/ U.S. Prestige Beauty Total Department/Specialty, Makeup Sales, Annual 2018