Rated 4.28 out of 5 stars
Most Helpful Positive Review L'Oréal Paris Unlimited Lash Lifting Mascara
L'Oréal Paris Unlimited Lash Lifting and Lengthening Waterproof Mascara in blackest back is a nice waterproof mascara with a UNIQUE bendable wand. It allows you to bend the wand at a 90 degree angle, making it easier to apply the mascara and get into the inner corners as well as the outer corners of the eyes more precisely. The bristles on the wand go from smaller towards the end of it, and longer at the beginning, to allow you to reach all of the eye lashes, but, the bristles were not as dense as I would have liked to truly define the lashes.
While this is a nice mascara formula, and I LOVE the bendable wand, I wish the brush part of the wand defined the lashes just a little more than it does. Something like the L'Oréal Paris Lash Paradise mascara brush with this formula AND this AWESOME bendable wand functionality would be amazing. That is the only reason I gave 4 stars instead of 5, because I wished the bristles were denser. I loved that the mascara formula was flexible once applied to the lashes and had little to no flaking from it, even after sleeping in it by accident. I really hate when it feels like mascara is weighing my lashes down, but this new L'Oréal mascara formula is amazingly light while still getting the job done.
Most Helpful Critical Review Not my favorite
I've mainly been using this mascara for my everyday work look. I liked the shape of the brush but I feel the bendable wand is unnecessary as I don't feel it served a purpose. Bending it to "lift" my lashes really had no effect. I have very fine lashes and I do not think this mascara performed equal to or better than most mascaras I've tried in the past. I do like the waterproof property of this mascara and I felt like it was relatively easy to remove with eye makeup remover at the end of the day.
Reviewed by 506 customers My favorite mascara
Caprine from Elkin, NC
It is great in every way, except the rubber piece that helps remove excess sometimes comes out and is difficult if not impossible to replace and you have to throw the rest of the bottle away.
Acceptable, read reviews for more info
PNA from NH
This mascara is just ok. 4 stars since there are way better mascaras out there. At first, it is very watery, which makes it difficult to apply but, as time passes it becomes a little bit thicker which improves the quality of the mascara. The handle is too short, even though it bends to the side, which is nice, it is still too short. Does not add much volume, but it adds length, and it will not lift your lashes, you will need to use a curler. Also, it is extremely hard to remove, even with waterproof eye makeup remover. It does a decent job, after waiting a month or so for it to become thicker, using a curler, and spending a long time trying to remove it. Because of these things, I wouldn't buy this again.
My FAVORITE mascara ever!
Raqui from Maryland
I LOVE this stuff! I've only been using it for about a week so I'm not sure how long until it dries out or anything, but honestly it doesn't matter because this make my lashes look AMAZING. It holds a curl, thickens/volumizes, and lengthens beautifully. Super waterproof as well. My lashes have never looked better! Ive had zero smudging or flaking. I love the lash paradise mascara too, but this one is even better!
Love the Product -- Hate the container
jlm0769 from undisclosed
I have used this mascara for a few years and love it the product. Love the application, wearability, etc. BUT within the last year or so, the container is terrible. After about 6-8 weeks, the rubber stopper that the brush pulls through pulls out of the tube. I can get it back in a few times, but then just end up throwing the tube away because it's such a mess. Based on this alone, I will not be buying this product again. Too bad, because it's a really great product, just super flawed container. (FYI, I have a friend who has the exact same thing happening, so it's not just me.)
Not for hooded eyes
Candyland from WI
I tried this mascara after hearing many great reviews but it transferred to my hooded lids within the first hour. I did however achieve decent length after the second coat.
Best Mascara. EVER
MishyMash from Washington
Without exception, this is the best waterproof mascara. It outperforms prestige mascara, by a mile. Never clumps or flakes, and applies evenly to each lash regardless of repeat applications. My lashes stay curled without raccoon-eyes, throughout a long day. The bendable handle is not helpful, in fact it only gets in the way. Still, I'll be re-purchasing in multiples!
Not my fav
MsKenna from Texas
My lashes looked horrible after I tried to curl them. The mascara would not let my lashes hold a curl. The mascara left clumps and left my lashes looking tangled, and odd.
martha from NH
formerly used Lash Paradise from L'oreal, as well as TF Better Than Sex. the unique pivoting brush allows you to really lift and separate your lashes, especially after curling/priming. i love a dark, full, dramatic lash look, and this delivers. only downside, which is kind of dumb because *yes* i wanted waterproof, is that it is SO hard to remove! have to use straight oil to get it all off without ripping out my lashes. it does tend to clump after the first layer if you aren't careful, but if you drag the wand through your lashes slowly you should be fine.
ADB from MISSISSIPPI
Have tried several mascaras and I have decided this is a keeper. I don't have issues with it flaking like other mascaras. And it is really easy to apply to make lashes look longer.
My holy grail, it just keeps breaking
Anika047 from Jackson Mississippi
This mascara keeps my lashes curled to the gods, it doesn't clump, I don't have spider leg lashes, it's water proof, it doesn't wear off, it doesn't smear when I forget I'm wearing it and rub my eyes. The ONLY downfall to this mascara is that it likes to break. The little tube inside that wipes the mascara off comes off and it's so difficult to get it back in. I power thru it because I love this mascara so much. At first I thought it was a fluke thing when it happened to my first tube. But it has happened to every single tube I've bought. And I keep buying it bc I feel the pros outweigh the cons, it's just a frustrating hassle. I've bought and used about 5 tubes so far and will continue to buy them. But they do like to come apart. That's it.
RonnieSP from Elk Grove,CA
I have been using this mascara for a while and while I love it, EVERY tube I've bought has had the black rubber port detach from the tube after a few times of using it. I have never called or emailed Loreal' but after seeing that it is not being taken care of despite all the complaints, I decided to leave a review.
Melissa Ann from Bradford, PA
I was so excited to try this product. The first time I used it my lashes were much longer and stayed "lifted" for most of the day. However, the second time I tried to use it the black rubber piece that wipes off the excess mascara came off with it and wouldn't go back in. I bought a second tube because I was really pleased with the results but it happened again the very first time I opened it and this one wouldn't go back in either.
I've been using this mascara for at least a year and love it
Eileen from West Sacramento, CA
I, specifically, use the waterproof mascara. Just find a good facial cleanser that removes it. Makes my lashes long, no smudges, and lasts a long time.
This is my new GO TO mascara!
Emmalee from Rancho Cucamonga, Ca
Absolutely love this mascara. It holds up extremely well overnight and in the pool! Also makes my thin and sparse lashes have a great presence. I always get compliments- people say I look like I'm glowing...I'm convinced it's the mascara!
My New Favourite Mascara!
Attila the Shopper from Erlanger, Kentucky
I LOVE the innovative design of the wand! A beautiful black! My only complaint is that the waterproof formula is hard to remove, even with eye makeup remover. But, all-in-all, a fantastic product at a good price! Highly recommend this mascara!
Michaela from Fresno CA
Best drug store mascara I've used
Why All the Positive Reviews?
Madds from Texas
I bought this mascara based off of the (mostly) positive reviews, but it was a complete flop for me. I have relatively normal eyelashes. They aren't especially long, full or curled so I look for all of those aspects in my mascara and this product just wasn't it. My lashes clumped together after just one coat (so no dunking back in the tube) and the situation would only get worse as I tried to separate the lashes. Ultimately I had to use a lash comb to break up the mess and by the end of it, I was still left with a spidery set of lashes that were neither voluminous or curled. Even when I used my eyelash curler before hand, my lashes would just fall in a couple of hours. I also bought my mom one since they were on a BOGO and she had the same issues. I really wanted to love this since I'm currently hunting for a dupe for my Lancôme Grandiôse mascara, but looks like it's back to the drawing board.
Tinkjones from South Jordan UT
I bought this mascara about 2wks ago and I fell in love with the brush and handle options. Unfortunately the mascara dried into a slightly tacky/sticky texture on my lashes...
Lashes stuck together when using
Phyllis from Beaumont, TX
There was slight lift to my lashes, but it didn't stay for very long. It made my lashes stick together, instead of separating. It was messy to use and I had to do some clean up on my eyelids.
Loreal Unlimited Length&Lift WP
lbm from OR
I have tried 500 million mascaras over the last 30 years. I've tried high end, low end, and everything in between. This mascara is AWESOME! I'm so excited I found it! I think the bent brush really does help with application. My short and thin lashes become thick and long and I get the perfect mascara look I want. Yay!
Tlyk from Texas
I bought this and used for two weeks. I have allergies so watery eyes hence the waterproof formula. Every day I had black smears under eyes from this mascara. I always use waterproof mascara and this one simply is a fail! Love the bendable wand but does not justify useless mascara.
Instantly lengthens lashes!
Trexxx02 from Chattanooga, TN
I just bought this mascara today and I could not be more satisfied! I have tried almost all L'Oréal mascaras and this one is definitely a top 3 for me. It instantly lengthened my lashes and went on easy without any clumps. I love how the brush can be bent to get full coverage.
BEST W/PROOF MASCARA, EVER!!!
Brooke f from Aussie
OMG LOVE this mascara! Honestly, no mascara in my 15 years of copious amounts of brand buying has ever done what its claimed; been waterproof. ALL have given me panda eyes in the water. Until now my pretties! After years of wasting money only to be burned by false claims, I was a little cynical. However, after reading the negative reviews of this product, all whinging it is near impossible to take off i thought hmmm could it be? A waterproof mascara that IS actually waterproof. YES!! I just gave it the ultimate test in the ocean today, not even a smidge of run!! Mind.Blown, PERFECT staying power. All my surfing/swimming life only to discover this in my 30s! Please oh please, never change this formula!
Its actually become my staple as i can wear it all day and night and know... she ain't gonna run!! Yeey.
Anka from Israel
Mascara itself is good. Holds whole day without clamps or smash. Packaging is not really comfortable but possible to get used to it
Great mascara, but bad packaging!
Viri2010 from Las Vegas
I have bought the waterproof mascara 3xs from different stores and have had the same issue every time. The plug/stopper comes off every time. I am able to put it back but it will come out everytime I take the wand out. I really love the mascara but I won't be repurchasing again. Please fix this issue so that I can continue using this mascara.