Product Reviews Rated 3.64 out of 5 stars
28 Reviews
Most Helpful Positive Review LOVE, LOVE, LOVE! This has become my new favorite hair mask/treatment! It smells amazing and the color is so pretty. I wouldn't recommend popping the seal until you are ready to use it cause it does come out a little bit when the seal first breaks. I went my hair and put a good amount of this in my hair. I tossed it up into a shower cap for about 45 minutes. I rinsed and washed it out (you must wash and condition after, this isn't a typical mask that focuses on the ends but also the roots, so if you don't wash it could leave you a bit greasy). I could see a huge difference in my hair after just one use as soon as I took it out of my wrap to dry and style. My hair was so soft and shiny. I didn't even need a detangler, I only used it because it is also my heat protectant. Even after sleeping on it my hair had held the style so much better than it usually does and was still so soft, smooth, and shiny. I would most definitely recommend using this product! My hair feels and looks so healthy!
Most Helpful Critical Review Formula Changed I found this elsewhere as a temporary promotional product and decided to give it a try. It left my hair feeling moisturized and it smelled soooo good. (This was before the brand's name had changed from Truly Organic to Truly.) I used the whole tube, went in search of more, and was glad to find it at ULTA and have buying it since then. This time when I ran out, I looked through the brand list and was dismayed to not find 'Truly Organic'. I clicked on 'Truly' hoping it would be the same brand and, luckily, it was so I ordered another tube. However, when I opened the new tube I realized that the product had changed. The consistency is not as thick as it used to be and it doesn't smell anywhere near as good as it used to either. I checked the label and confirmed my suspicions that the quality seemed to have declined when the brand name changed. The first ingredient listed in the o!d formula was Shea butter, but now it is water. Part of what I liked about the old formula was the thick consistency, how it seemed to moisturize, and how it coated my hair without weighing it down. This new formula didn't leave me that impressed. Now it's just like using any old regular conditioner in your hair rather than a deep conditioner. I probably won't buy again. It's not really worth it when I know it used to be better than it is now.
Reviewed by 28 customers Waste of Money 3
mary from madison heights
doesn't work whatsoever, thin consistency and doesnt have a great smell. i use Shea Moisture lilac and purple rice water hair mask 2x cheaper and works extremely well. DONT BUY THIS
Leaky, thin, minimal effect when used alone 2
Syd from Oregon
First off, after I punctured the tube to open it, it continued to leak constantly, wasting tons of product that gunked up around the cap. Second, this "mask" is so thin that you have to mix it with something else if you want it to stay on and work as a mask (I mixed it with Overtone's The Remedy or Hask's argan oil mask). Third, on its own, I don't see many results with this mask in terms of hair repair (despite it being packed with good stuff for hair). The smell, however, is nice, and I like adding it to my conditioner or masks once in a while.
Changed ingredients! 1
Julallan from Maryland
This review makes me sad to write. I have loved this product for a few years. It was one of the few hair products which did not have water as it's first ingredient. I received my new order two weeks ago and went to use my hair mask. When I began to squeeze out the product everything was different. It was a watered down shell of what it used to be. Upon looking at the ingredients, guess what is listed first now! WATER! So sad you have cheapened what was an amazing product.
It's alright 3
Ank from Los Angeles
The ingredients are incredible and great for your hair. But the formula is so thin and runny that it feels like it doesn't stay in my hair like a mask should. I usually mix this into my regular conditioner. Don't see any massive improvements yet.
Hair Like Silk 5
Nicole from Spokane
Seriously lightweight and luxurious. I left it on for at least a half-hour and let my hair dry naturally. My hair feels so clean, light, bouncy and silky soft. Will be buying again.
used tube 3
jess from Carson, California
works really good just suggest buying from store instead of online be i took 2 stars off because i received a used tube.
Formula Changed 2
Blarghonk from Installation 04
I found this elsewhere as a temporary promotional product and decided to give it a try. It left my hair feeling moisturized and it smelled soooo good. (This was before the brand's name had changed from Truly Organic to Truly.) I used the whole tube, went in search of more, and was glad to find it at ULTA and have buying it since then. This time when I ran out, I looked through the brand list and was dismayed to not find 'Truly Organic'. I clicked on 'Truly' hoping it would be the same brand and, luckily, it was so I ordered another tube. However, when I opened the new tube I realized that the product had changed. The consistency is not as thick as it used to be and it doesn't smell anywhere near as good as it used to either. I checked the label and confirmed my suspicions that the quality seemed to have declined when the brand name changed. The first ingredient listed in the o!d formula was Shea butter, but now it is water. Part of what I liked about the old formula was the thick consistency, how it seemed to moisturize, and how it coated my hair without weighing it down. This new formula didn't leave me that impressed. Now it's just like using any old regular conditioner in your hair rather than a deep conditioner. I probably won't buy again. It's not really worth it when I know it used to be better than it is now.
no 3
dev from east coast
this is definitely not for color treated hair. metal tube pushes the product out with the slightest touch. overpriced.
Absolutely love 5
Mjade from CA
When you but it on it feels like nothing so you question if it will even work but if you leave it on for the 20+ minutes like it says, afterwards and for multiple days after use your hair feels and looks amazing!
This stuff is water thin and feels like you put nothing in. 1
Jenni from Ohio
This stuff is just so terrible. It's thin. And you don't get much. It doesn't smell good. When you put it on it feels like you didn't even apply anything. When you open the tube it needs to be punctured. Most tubes like this have a sharp cap to puncture the top. But not this one. You gotta find something to stab it open. There are way better hair masks out there. Try the purology super foods mask instead. It is pricy. But it's worth every drop you get.
Yea 5
Jenn from Murfreesboro
Yea
Yes 5
Whitefair from Murfreesboro
I love
Not impressed 2
Brittany from Kentucky
Very thin and leaves a lot to be desired. Won't be purchasing again.
absolutely never again 3
Tarryn from IL
i LOVE the other Truly products I have and use on a daily basis. this product first of all couldn't be opened without a knife or something to puncture the metal seal which most products of this manner have a sharp point inside the cap to use. next it came out like water. i shook it up like crazy and it was better but still not thick like a hair mask generally is. finally, the smell. it was extremely overbearing and unpleasant. it wasn't "bad", as in I don't think the product was expired even with the consistency issue. regardless i won't be giving it another chance.
Love love love this product! 5
Consuelo from San Diego
All I can say is WOW! I have struggled with my hair for so long feeling dry, unmanageable and just not looking good. After trying this product, I instantly felt and saw results. My hair feels amazing and looks amazing. This will be always stocked at my house and I am going to buy this as a gift for all my friends and family.
Meh 2
PrincessK from Bloomington, IL
Didn't like the consistency of the repair mask. There are better hair masks out there to spend your money on.
OBSESSED! 5
Olivia from Massachusetts
my go to hair mask made my hair feel so soft like never before! Deff try it you won't regret the soft hair afterwards!!! Like I've said before love this brand everything I've tried from them is like a holy grail sent from heaven to me lol!!
LOVE, LOVE, LOVE! 5
Jes from Belfast, ME
This has become my new favorite hair mask/treatment! It smells amazing and the color is so pretty. I wouldn't recommend popping the seal until you are ready to use it cause it does come out a little bit when the seal first breaks. I went my hair and put a good amount of this in my hair. I tossed it up into a shower cap for about 45 minutes. I rinsed and washed it out (you must wash and condition after, this isn't a typical mask that focuses on the ends but also the roots, so if you don't wash it could leave you a bit greasy). I could see a huge difference in my hair after just one use as soon as I took it out of my wrap to dry and style. My hair was so soft and shiny. I didn't even need a detangler, I only used it because it is also my heat protectant. Even after sleeping on it my hair had held the style so much better than it usually does and was still so soft, smooth, and shiny. I would most definitely recommend using this product! My hair feels and looks so healthy!
Heaven in a Tube 4
Lex from Massachusetts
I bought this hair mask because I had been having lots of trouble with frizz because oh my bleached hair. I thought the packaging was super cute and the fact that it was organic and uses no plastic was a big selling point. The first time I used it, I let it sit in my hair for 25 mins, then rinsed. by the time my hair was dry I had virtually no frizz! Super exciting! it also leaves your hair smelling like cotton candy, can you say scrumptious? The only thing that I was a fan of that the amount of strength it took to get product out, just wish the tube was a little more easy to handle, but all in all, I would highly recommend!
Where has this been my whole life?? 5
Alyssa from New Jersey
AMAZING!!!!! I bought this after trying many other products to liven up my hair & kill some of the frizz & get rid of the somewhat "damaged" look. I have longer hair so I used quite a bit at a time, but I went to work that day with shiny,soft manageable hair and was told that my hair looked "flawless"!!! It also smells amazing!!! My NEW FAVE!!!!!!!
My hair is sooo soft 4
Emmy from Philly
I wet my hair (which was honestly very dirty) by spraying it with a water bottle and then applying the mask pretty liberally, combed it through and then through it up in a shower cap for maybe a little over an hour and then rinsed and shampooed and conditioned as I normally do, and let my tell you, my hair is soooo soft, it really helped my ends and overall frizz. The only reason I'm giving it four stars is because the tube started squirting out product the second I opened it, I was just trying to smell it when I got it so I had to waste what popped out. Smells like cotton candy in a good way.
Two stars for being organic and smelling great 2
InsomniacMommy from Michigan
This hair mask left my hair feeling dry and tangled. Did nothing for repair or nourishing, even after leaving it on for hours! Save your money, the only redeeming quality here is that it smells good. Pass.
Thank you, next 3
Meg from Tallahassee
I personally didn't like anything about this product. Didn't even detangle my hair once I washed it out it felt like I used shampoo and no conditioner. Also not a fan of the smell I know it's all organic products but it smells cheap and fake. Not worth the price tag
I'm happy that I've found this product. 5
P from FL
I love this hair mask. It smells and works great.
My hair feels soo good 5
Laura from San Diego California
My hair gotten soo soft and healthy after using this adorable hair mask , smells soo yummy and sweet
