Rated 4.08 out of 5 stars
Most Helpful Positive Review Very good tanner
I bought this tanner for my daughter to use. We are both fair blondes and with a history of skin cancer in our family, we prefer to add color to our body with tanners from a bottle. My daughter used a different brand that she really liked but it was very expensive - over $30 a bottle. The ulta brand tanner was half the cost and we got it at a real bargain with being able to purchase a 2nd bottle for half off. I will also add that my daughter used a lighter shade in the past and did not get the darkness she wanted so she went with this darker shade. My daughter made sure to exfoliate well before applying the product which is important. I did help with applying it to her back and other areas on back and by making sure that it was evenly applied (I dont think it would have turned out as good without a second person to help, just my 2 cents). A mitt is a MUST to ensure an even application. After leaving it on for the allotted time you could really see it work and the color is great! I have had my share of orange glow from tanners,lol, but this product is brown. It has been 5 days since she applied it and did not touch up (and showered as usual without being too careful) so there are def patchy spots now but after a good exfoliation and reapplication I think that it will blend in well. I also want to say that the mousse is much easier to work with than oil and lotion forms that I have had experience with in the past. For the cost and results of this ulta tanner, I am very pleased and recommend.
Most Helpful Critical Review Not wowed
I tried this out when my usual faves (Bondi Sands from another store and Dark Loving Tan) were both sold out on the same day. It was cheap and I love a lot of Ulta's makeup, so figured it would work out.
+1 For the scent! To me, it smells like rich chocolate. The "self-tanner" smell really isn't strong at all.
+1 for the UNDERTONE!! It's a beautiful golden color that I personally love. Most of the time I favor a darker, more violet undertoned tan. But this color finish I really did like!
-1 for how light the tan is. The first time I used it I left it on for the full 3 hours and it definitely showed up, but it wasn't very dark. I'm naturally extremely pale, so I like to go for a much darker tan to really bring my skin alive. This added color to my skin for sure, but not enough for my taste. HOWEVER it is a very natural tan and if you are new to tanning or like a less dramatic tan, this would be a plus for you!
-1 short-lasting. Personally, I had to really look closely to see if the tan was still there after about day 4. Usually, my tan lasts about 7 days. Not a huge deal, but I have a really busy schedule and would like to touch up my tan less frequently.
-1 Kind of streaky. I've been using fake tan for a while now so I don't think it's my application method that's making it so streaky. I always use a moisturizer prior to use and it still really sticks to my dry patches and the formula kind of clumps a bit? It just goes on stronger in some places no matter what I do.
Bonus round: It doesn't like to be layered. The second time I used it I tried to layer on the color (not recommended for most tans) just to see if I could get some more depth out of the color. I definitely did get more color, but of course, it was even streakier and while the color deepened, I still didn't quite achieve my ideal color.
I do recommend this brand to someone who is newer to self-tanner OR someone who needs a quick bit of color for something happening the next day.
Reviewed by 115 customers Not smelly
Bella Kicks from Grand Rapids, Michigan
It smells like coconuts and leaves a great color tan.
Did not stay on at all
Tmarrrr from Wa
I wanted to like this, I applied it and left it on for three hours and once the color guard was gone it left no color at all afterwords. It completely didn't work.
GINA from Chicago
This stuff is soooooo good for the price! You can't go wrong. I don't normally write reviews but seriously I Have no complaints on this tanning mousse it goes on so smooth and even and literally looks like an actual tan!
Not only did it go on evenly.... my dumb self decided
Ashhhh from Sacramento, ca
Not only did it come out evenly post showering exfoliating and then using a mitt with it..
I made the mistake of putting it on over my white carpet-dumb move on me.. but hey! It came out of my white carpet and u can't even tell🥳🤩
Best Self Tanner Ever
Danielle from Hamburg NY
When I first tried this I got the lighter shade and it was too light for me (I am very fair skinned). I got this darker shade and loved the color but found when I showered after the 3 hours most of it washed off. After lots of trial and error I have figured out the best way to use this and IT IS AMAZING!!! shower, shave, exfoliate like crazy then apply. Use the ulta mit, it's the best one Ive tried. Instead of washing off after the 3 hours, I let it stay on for 8+ hours then rinse with warm water. I sleep overnight then shower with soap in the morning. The tan is dark and even and natural looking and lasts for the week and fades evenly. Incredible!!
Inconvenient to use
PJ from boston, ma
Color you are left with is not what is on the bottle. I am fair skinned, and have left on for more than the recommended max of 3 hours. was left with light color and not at all the color shown on the bottle.
Best bang for your buck!
Jay from Boise ID
I love this self tanner! I would consider myself a very experienced self tanner ( specifically mouse products) & this one is a great and you can't beat the price! I love the color/ undertone this tanner has! This tanner last longer than most of the high end tanners I've tried ! Give it a go , you won't regret it!
Really like it
AlphaAllie14 from Texas
It seems more red based compared to living tan which is more green based but I love the look it gives me! For the price it is awesome! Definitely my new go too tanning product. I am naturally very pale and don't tan...just burn so this is great!
Ee from Birmingham, Alabama
I really love this self tanner. I'm pretty pale and have found it works best if you put it on before bed, sleep in it, then wash it off. Once you wash it off you'll really notice the tan within an hour. Very natural looking tan. My only downside is the smell. Just smells like tanning lotion. Can't beat the price point though!
gold star from me
casey from MS
fab color with easy application! surpassed expectations, and honestly, prefer it over similar name brand.
Lakin from Tulsa Oklahoma
I really like this tanner. it gives off such a great color. the only con i would say is that it doesn't dry very well when you put it on. so if you plan to wear it make sure you're home during that time in comfy clothes.
Love it! I'd buy again
Les from San Antonio
This product is low in price but works as good as the more expensive brands if not better.
Andria from Salem
Got into self tanning due to quarantine. I am light skinned (Neutral/warm skin tone). I have tried, bondi sands, jergens both light and dark shades, St. Moriz tarte Brazilliance and the full body tan towelette. This gives my favorite shade of tan. I put it on slept in it and it came out even and not orange. Jergens is more orange. This is a brown tan. Went on easy, some areas looked like I had rubbed dirt on but it is just the color guard so you know where your putting it. Be sure to not overly rub it in. I used my hands to put it on my feet and it was hard to get off my fingers. Be sure to wear gloves for your feet and a mitt for your body. My feet don't look weird at all, came out perfect. It's definitely dark tan but not something that makes you look like a different person. You can leave on for 1-3 hours to adjust the tan (according to the bottle). Looks Just like you were on a great vacation. For the price this is the best one I have tried. The bottle is also huge! Get it while you can!
Shelby from Texas
Really like this product! I was using Desert bronze and it's very dark but almost to the point of fake looking. So I got this instead and LOVE it. It doesn't streak, dries fast and is not sticky once dried! It's such a natural color and glow! I have an issue with my hands and feet and this blended very well! Super inexpensive too. I will continue to purchase!
Emilie from Atlanta
I have now been using this weekly. Works well. It says you're supposed to rinse after three hours but I sleep with it on and rinse the next morning and it's fine and simple and not too dark. LOVE IT.
Christina from Maryland
I was using the St Tropez Dark tan for years but I tried this one for the price a lot cheaper. It is just awesome, I applied it with a mit and the tan looks perfect and not orange at all. It don't smell too strong and looks dark but very natural. I will buy it again ! 🤩
Loved it for a beginner
Hc from Southaven ms
I really like this product! I'm just beginning self tanning and this is a good tanner cause you can choose your shade as it goes. If you buff in well it blends with the skin and doesn't get streaky
Won't buy again
Morgan from Kansas City
I use Loving Tan, but got tired of paying for it. This self tanner is okay, but it's not very dark. I put on two layers and had it on for about 15 hours. When it fades, it comes off in small clumps while I'm in the shower or putting on lotion. This Starts about 24 hours after application and leaves my skin patchy for about 4-5 days before fading completely. Two stars because it's not orange.
KLC1020 from Longwood, FL
This tanner works well. I use a mitt to apply it and with proper technique, it goes on evenly. Like all self tanner, it smells, but it's paraben and sulfate free so that's definitely a plus.
love love loveeeee
cameran from New York, New York
whether it's winter or summer, I always use this tan. I've come across a lot of self tanners and this seems to be the best affordable one. I definitely recommend exfoliating & shaving in the shower before applying (as you should do with any other self tanner).
Makes me itch
Kclark99 from Texas
I am a loving tan addict and this is supposed to be a dupe, I will say the color payoff after initially applied is amazing! But it completely washes off. And it made my skin break out on my legs and arms and it made me so itchy!!! Also, when it starts to fade it takes about a week to completely come off - leaving you very very blotchy. I will stick with my loving tan!
Love this product
Teresa from Birmingham, AL
I used this so I don't look like a ghost. It has a nice smell and looks natural. I had been using another brand but decided to try this when I saw all the reviews. Love it!
Greta dark tan
Tjsb79 from Liverpool NY
I'm very pale normally and only sunless tan bc skin cancer runs in my family so I've tried a ton of sunless tanners in a range of price points . I used this once before bought it from my local store & I wasn't impressed . But I decided to try it again and this time ordered it online ,couldn't beat the sale and I've gotta say I used it left it on for 6hours then rinsed and I'm super dark not orange at all .
samantha from Carpentersville, IL
I love this tanning mousse so much it is my favorite by far. It makes you look bronzed and not streaky. I don't look orange at all and it doesn't have that self tanner smell to it either. It didn't transfer at all on my white bed sheets and isn't sticky. I will keep purchasing this one.
Katbar87 from Chicago, IL
I was super skeptical purchasing this as I've never used self tanner in my life and I was so afraid I would turn orange or streaky or any combination of horrible things that can happen when self tanner goes bad. NONE OF THESE THINGS HAPPENED! It was so simple to apply, I followed the directions, avoiding elbows/knees/etc and applied with gloves. The outcome is a beautiful bronze tan color. Zero orange, zero streaks. I will definitely be using this product regularly!! Thanks Ulta!!