Rated 4.05 out of 5 stars
Most Helpful Positive Review Very good tanner
I bought this tanner for my daughter to use. We are both fair blondes and with a history of skin cancer in our family, we prefer to add color to our body with tanners from a bottle. My daughter used a different brand that she really liked but it was very expensive - over $30 a bottle. The ulta brand tanner was half the cost and we got it at a real bargain with being able to purchase a 2nd bottle for half off. I will also add that my daughter used a lighter shade in the past and did not get the darkness she wanted so she went with this darker shade. My daughter made sure to exfoliate well before applying the product which is important. I did help with applying it to her back and other areas on back and by making sure that it was evenly applied (I dont think it would have turned out as good without a second person to help, just my 2 cents). A mitt is a MUST to ensure an even application. After leaving it on for the allotted time you could really see it work and the color is great! I have had my share of orange glow from tanners,lol, but this product is brown. It has been 5 days since she applied it and did not touch up (and showered as usual without being too careful) so there are def patchy spots now but after a good exfoliation and reapplication I think that it will blend in well. I also want to say that the mousse is much easier to work with than oil and lotion forms that I have had experience with in the past. For the cost and results of this ulta tanner, I am very pleased and recommend.
Most Helpful Critical Review Not wowed
I tried this out when my usual faves (Bondi Sands from another store and Dark Loving Tan) were both sold out on the same day. It was cheap and I love a lot of Ulta's makeup, so figured it would work out.
+1 For the scent! To me, it smells like rich chocolate. The "self-tanner" smell really isn't strong at all.
+1 for the UNDERTONE!! It's a beautiful golden color that I personally love. Most of the time I favor a darker, more violet undertoned tan. But this color finish I really did like!
-1 for how light the tan is. The first time I used it I left it on for the full 3 hours and it definitely showed up, but it wasn't very dark. I'm naturally extremely pale, so I like to go for a much darker tan to really bring my skin alive. This added color to my skin for sure, but not enough for my taste. HOWEVER it is a very natural tan and if you are new to tanning or like a less dramatic tan, this would be a plus for you!
-1 short-lasting. Personally, I had to really look closely to see if the tan was still there after about day 4. Usually, my tan lasts about 7 days. Not a huge deal, but I have a really busy schedule and would like to touch up my tan less frequently.
-1 Kind of streaky. I've been using fake tan for a while now so I don't think it's my application method that's making it so streaky. I always use a moisturizer prior to use and it still really sticks to my dry patches and the formula kind of clumps a bit? It just goes on stronger in some places no matter what I do.
Bonus round: It doesn't like to be layered. The second time I used it I tried to layer on the color (not recommended for most tans) just to see if I could get some more depth out of the color. I definitely did get more color, but of course, it was even streakier and while the color deepened, I still didn't quite achieve my ideal color.
I do recommend this brand to someone who is newer to self-tanner OR someone who needs a quick bit of color for something happening the next day.
Reviewed by 122 customers Works on my brown skin
Brown bb from Cali
So my chest and shoulders is lighter than my body by about 2-3 shades, and I tan it so that I look like one color when I wear tshirts. Unfortunately I can't go foundation free without looking weird but that's how it is with or without self tan. This itched slightly but I violently exfoliated (definitely a must, make sure there's not a drop of dirt or residue) so that's my fault. It actually makes my skin match my arms and in the proper olive undertone. Solid price and I like the smell too, less "self tan" like than others I've tried. My body is approx nc45
Gives dark tan, gets patchy and flaky in one day
Bri from Wilmington no
I loved this at first, I used it twice for a very dark tan, way darker than I had with St. Moriz tan, but the ulta brand one flaked and looks like cellulite cracking in one day after application even with lotion applied before and after, St. moriz is better for the same price.
I would buy this again.
Kayla from Johnson City
It works really great if you're super pale. I always use the St. Moretz (St. Tropez knockoff) from Ulta, but the store no longer carried it so I got this one instead. Seems very comparable. Definitely would use a mitt as it does stay stain your hands!
great but careful application
Jordan B from wichita ks
Okay i love this product for its price it's quick in a pinch when you want to be tan right now and can't afford something like loving tan my tips are shower, shave, exfoliate and a huge one is MOISTURIZE. if you don't moisturize areas like elbows feet and knees they will be very dark and awkward. My next tip would be invest in a decent tanning mitt. you won't regret this. i've had tanning mitts that tear then my hands are orange and gross. the color is nice I do like the color of Loving Tan a little more it's slightly more brown than orange not that this one is orange at all it's just not the exact hue i love. i use this for things that are less important and my loving tan when i want it to be perfect. I usually sleep in mine and wash it off the next morning but i've also gotten good color after just a few hours if i don't have time the night before. This is definitely the best affordable tan I have found. if you spend time applying it and making sure you get every inch of your skin covered and rubbed in so your tan is even you will not be disappointed
Do not recommend!
Chelsea from Palm desert,Ca
Do not waste your money on this product! I bought this a month ago used it once & put it under my cabinet to store it for the next time I would use it & I went to use it today & it was literally green! Smelled so bad & my skin started to burn within the first couple of swipes on my arm. I had to jump in the shower to rinse it off immediately. I have had no issues with storing other mouse tanners & using them a couple months down the line & that was not the case with this one. Don't know if it was a bad bottle or what but it's literally brand new & full. Super disappointed!
Tan in a bottle 😍
CRR from Chicago, IL
I get so many compliments when I use this to add sunless color. With any sunless tanners you need to take time and make sure your skin is moisturized. I apply before bed and no it does not transfer to my bedding.
I was a avid user of St Tropez which I still recommend but this formula is so comparable. Smells okay too.
I like to buy this product again
Gina from San Diego
I love the ultra dark express tan makes my leg look very nature tan and didn't take long to apply on my skin and works fast.
Bella Kicks from Grand Rapids, Michigan
It smells like coconuts and leaves a great color tan.
Did not stay on at all
Tmarrrr from Wa
I wanted to like this, I applied it and left it on for three hours and once the color guard was gone it left no color at all afterwords. It completely didn't work.
GINA from Chicago
This stuff is soooooo good for the price! You can't go wrong. I don't normally write reviews but seriously I Have no complaints on this tanning mousse it goes on so smooth and even and literally looks like an actual tan!
Not only did it go on evenly.... my dumb self decided
Ashhhh from Sacramento, ca
Not only did it come out evenly post showering exfoliating and then using a mitt with it..
I made the mistake of putting it on over my white carpet-dumb move on me.. but hey! It came out of my white carpet and u can't even tell🥳🤩
Best Self Tanner Ever
Danielle from Hamburg NY
When I first tried this I got the lighter shade and it was too light for me (I am very fair skinned). I got this darker shade and loved the color but found when I showered after the 3 hours most of it washed off. After lots of trial and error I have figured out the best way to use this and IT IS AMAZING!!! shower, shave, exfoliate like crazy then apply. Use the ulta mit, it's the best one Ive tried. Instead of washing off after the 3 hours, I let it stay on for 8+ hours then rinse with warm water. I sleep overnight then shower with soap in the morning. The tan is dark and even and natural looking and lasts for the week and fades evenly. Incredible!!
Inconvenient to use
PJ from boston, ma
Color you are left with is not what is on the bottle. I am fair skinned, and have left on for more than the recommended max of 3 hours. was left with light color and not at all the color shown on the bottle.
Best bang for your buck!
Jay from Boise ID
I love this self tanner! I would consider myself a very experienced self tanner ( specifically mouse products) & this one is a great and you can't beat the price! I love the color/ undertone this tanner has! This tanner last longer than most of the high end tanners I've tried ! Give it a go , you won't regret it!
Really like it
AlphaAllie14 from Texas
It seems more red based compared to living tan which is more green based but I love the look it gives me! For the price it is awesome! Definitely my new go too tanning product. I am naturally very pale and don't tan...just burn so this is great!
Ee from Birmingham, Alabama
I really love this self tanner. I'm pretty pale and have found it works best if you put it on before bed, sleep in it, then wash it off. Once you wash it off you'll really notice the tan within an hour. Very natural looking tan. My only downside is the smell. Just smells like tanning lotion. Can't beat the price point though!
gold star from me
casey from MS
fab color with easy application! surpassed expectations, and honestly, prefer it over similar name brand.
Lakin from Tulsa Oklahoma
I really like this tanner. it gives off such a great color. the only con i would say is that it doesn't dry very well when you put it on. so if you plan to wear it make sure you're home during that time in comfy clothes.
Love it! I'd buy again
Les from San Antonio
This product is low in price but works as good as the more expensive brands if not better.
Andria from Salem
Got into self tanning due to quarantine. I am light skinned (Neutral/warm skin tone). I have tried, bondi sands, jergens both light and dark shades, St. Moriz tarte Brazilliance and the full body tan towelette. This gives my favorite shade of tan. I put it on slept in it and it came out even and not orange. Jergens is more orange. This is a brown tan. Went on easy, some areas looked like I had rubbed dirt on but it is just the color guard so you know where your putting it. Be sure to not overly rub it in. I used my hands to put it on my feet and it was hard to get off my fingers. Be sure to wear gloves for your feet and a mitt for your body. My feet don't look weird at all, came out perfect. It's definitely dark tan but not something that makes you look like a different person. You can leave on for 1-3 hours to adjust the tan (according to the bottle). Looks Just like you were on a great vacation. For the price this is the best one I have tried. The bottle is also huge! Get it while you can!
Shelby from Texas
Really like this product! I was using Desert bronze and it's very dark but almost to the point of fake looking. So I got this instead and LOVE it. It doesn't streak, dries fast and is not sticky once dried! It's such a natural color and glow! I have an issue with my hands and feet and this blended very well! Super inexpensive too. I will continue to purchase!
Emilie from Atlanta
I have now been using this weekly. Works well. It says you're supposed to rinse after three hours but I sleep with it on and rinse the next morning and it's fine and simple and not too dark. LOVE IT.
Christina from Maryland
I was using the St Tropez Dark tan for years but I tried this one for the price a lot cheaper. It is just awesome, I applied it with a mit and the tan looks perfect and not orange at all. It don't smell too strong and looks dark but very natural. I will buy it again ! 🤩
Loved it for a beginner
Hc from Southaven ms
I really like this product! I'm just beginning self tanning and this is a good tanner cause you can choose your shade as it goes. If you buff in well it blends with the skin and doesn't get streaky
Won't buy again
Morgan from Kansas City
I use Loving Tan, but got tired of paying for it. This self tanner is okay, but it's not very dark. I put on two layers and had it on for about 15 hours. When it fades, it comes off in small clumps while I'm in the shower or putting on lotion. This Starts about 24 hours after application and leaves my skin patchy for about 4-5 days before fading completely. Two stars because it's not orange.