Rated 4.35 out of 5 stars
Most Helpful Positive Review MUST HAVE!!
This product is truly astounding. They're super soft and creamy and stay in place all day. And for the price, they can't be beat! This is a staple in my collection
Most Helpful Critical Review Color descriptions are wrong
I gave only 3⭐️ because although the formula & price are great, the shade names & descriptions are very off. This one called mauve & it's not mauve at all. It's a warm toned but very bright pink shade. Reminds me of Colourpop's lip pencil in the shade Contempo if anyone remembers & needs a shade reference. I actually thought that Ulta sent me the wrong shade, but they didn't. These are what the manufacturers describe these colors as. I highly suggest swatching them in person if possible before buying because the shade names don't align with what is traditionally described as a particular shade name. Also most of these shades run very warm toned. Not cool undertone friendly in my opinion. I returned mine.
Reviewed by 100 customers Best lip liner!!
Rach from SoMD
These liners are amazing! They apply so smoothly and are super creamy. They stay on so long and prevent lipstick from bleeding. I bought this in the colors "Keep it spicy" and "relentless red". Keep it spicy is an amazing brown nude on me (I have very fair skin). Relentless red is the PERFECT bright red.
go a shade darker
Tati from Oxnard, CA
I got this in the shade nonstop nude & it's really easy to apply but the color is WAY off. it looks way darker in the picture and looks more pink in person
so so good
victoria from mn
nonstop nude is the best everyday lip liner. lasts all day long, goes on smoothly. will be a forever repurchase! and looking forward to trying more colors from this line :)
Best lip pen ever
Holly from Charlotte, nc
I use this to make my lips look fuller. The darker colours are better for this. Less translucent.
I am on my fifth purchase of this
I love cheese2 from Chicago, IL
I have used a lot of high-end lip liners and this can easily compete with any of them. The mauve color is the one I always buy. It goes with any color I wear - pinks, nudes, reds. I keep one in my purse and one at home in my makeup kit - always. It is creamy and doesn't skip, you can easily fill in your lips with it, use if after your lipstick to perfect the lines, and it lasts. And you never have to sharpen. It is not drying and nearly everything I use on my lips except balm is drying. The only bad part is the end of the pencil falls off. It is the part that indicates the color. It doesn't affect it at all, it is just kind of annoying. I will keep buying this over and over. And Leaping Bunny certified. It just doesn't get any better.
Great long wear color
CASS from New york
Smooth application. Retractable tip. Colors are different in person so I suggest only buying online if you are repurchasing and know which shade you already like. I use the Enduring Mauve. It's a purple color. Not brown.
Molly from Pittsburgh
My go to. I always order like 5 of these when they're on sale because I always have it on my lips. The perfect mauve/brown/nude for everyday
Get affordable liner
Cyn from TX
I use this in the morning and by lunch I reapply and lasts pretty well even using a mask
It's okay. Not too enthused.
rexsgirl from West Virginia
Got keep it spicy. it's okay. Not the color I was expecting & did not preform all that well. Didn't last long either. Wouldn't repurchase
Angie from Phoenixville
It's sticky. Never had a lip liner that made my lips stick together. Until now. Why?? Strange. Did last all day. Didn't feather on the edges. Nice colors and cheap. But why sticky?? Sometimes I like to just use liners. But with this one you need gloss or something over it or it's uncomfortable.
stayed on all day
registered ABG from Goose Creek, SC
this lip liner is pretty nice, considering the price. it's got a matte liquid lipstick consistency (if the matte lipstick was on for a few hours). stays on pretty well. i think i would like this a lot better had i gotten the right shade for myself. 4 stars since the formula is not something im a fan of.
Gisel from Houston
LA girl has really good products! These are super creamy and glide on easy. No need for sharpening. I will purchase more colors. Keep it spicy is latina approved
Emi from Tacoma, WA
These are great. I want more colors now. The twist up packaging makes it easy to use, and the thin tip is great for being precise. The color is gorgeous and goes on smooth and not too drying. Its fairly long lasting as well.
Mochachic from Columbus
Great color, easy to apply and does last almost all day. The only con is that it tends to smudge and transfers to parts of eyelid it was not applied to
Maegan from Crystal lake, IL
I liked this product for lining my lips and also filling them in as an all over lipstick. It lasted very well throughout the day.
Luxury Feel & Great Quality
Ms. Sánchez from California
I don't usually write reviews, but I have to say these are awesome. I absolutely love the feel of the lip liner itself; it feels like a luxurious lip liner. I love the grip that is added. The colors are beautiful, creamy and last all day. So far I have 4. Keep it spicy is my favorite. It's a true "nude" color for my medium-tan complexion, perfect to pair with a gloss. Unlimited wine is a nice burgundy red tone. Relentless red is a nice blue-red and it's actually quite bright. The last one is nonstop nude. I do like this color, I just feel it's not right for me. If you are of a lighter complexion, then you will probably enjoy this one. It's a light brown with a peachy undertone. I really wanted a "nude" lip liner for my medium tan skin, but this looked wash out on me. That's when I decided to order keep it spicy, and wanted to try more colors after loving the formula and packaging. Only thing is I wish they had better pictures and descriptions to see what the colors look like on different skin tones.
Loved this liner
Jt from Colorado
It's very creamy and the colors are so beautiful . I personally loved this liner ! Will purchase again!
Mari from Maryland
Retractable pencil, goes on smooth and a very flattering color for my medium skin tone.
Destiny from kentucky
I love it. It applies great and is smooth. The container is pretty and great and has a comfy grip to it.
Keep it spicy - not bad!
Mphc from NY
I love the shade and the fact that you get more than what you're paying for it! This is a gorgeous shade for medium-tan skin, almost a your-lips-but-better lipliner! I love that it doesn't need sharpening, but be careful, as one of mine when twisting it up, broke off. I grabbed 3.
Kim from Berkeley, CA
Soft. Glide on easily but not breaking off like some others.
This color mauve is very pretty. A subtle pink adds to the alluring appeal.
the best long lasting lip liner
Hayley from US
This is the absolute best lip liner I've ever used. It's the only one I've ever had that was transfer proof and didn't rub off without makeup remover. It's so cheap, cruelty free, and I'll continue to buy it my
Favorite lip liner!
Patricia M from Tulsa,ok
Love this products one of my favorite lip liners from the drug store ! It's super creamy and easy to put on I also love that it's automatic . Highly recommend my go to color is keep it spicy.
Keep it Spicy
JAYLE from Muskegon, Michigan
keep it Spicy is one of my ride or dies along with milani 03 and 04, NYX dude suede shoes, and essence big proposal. perfect nude for many skin tones and very easy to apply, creamy, no tugging, and has built in sharpener that sometimes falls off :( but I find I don't usually need it so no biggie
Great staying power
MN Cathi from Minneapolis MN
I always use a lip liner under lipstick and this one really stays put. Have even used it alone with a balm.