Becca's Ultimate Coverage Foundation is a full-coverage, 24-hour wear, water-resistant foundation - enriched with intense pigments and water to achieve natural, weightless coverage. Coverage without the cake! One pump effortlessly covers imperfections, redness, hyperpigmentation, and uneven texture - giving you ultimate confidence! Each water-resistant shade is formulated with a balance of intense pigments for full coverage and 22% water for a natural finish that lasts all day. This best-selling liquid foundation is great for all skin tones and types. For seamless application, apply one pump to a well-hydrated face after moisturizer or primer is fully absorbed, and use The One Perfecting Brush or a sponge to blend.
New shade names, same incredible long-wearing formula!
One pump to perfection! On a well-hydrated face, apply one pump of Ultimate Coverage Foundation. Using the One Perfecting Brush, sweep and buff foundation into the face, starting at the center and working your way outward. Repeat until your desired coverage is achieved.