Ultimate Coverage 24 Hour Foundation is BECCA's lightweight, full-coverage foundation with 24-hour wear that stays humidity, sweat, water- and transfer resistant. A balance of water and concentrated pigments give skin a flexible, natural finish. Camouflage acne, redness, hyperpigmentation, and discolouration with breathable coverage that won't clog pores.
Non-acnegenic and dermatologically tested for all skin tones and skin types. Available in 42 shades with an equal balance of undertones, 96% of consumers found their foundation match*. Get lightweight, full-coverage wear that stays flawless every day.
This product is vegan. BECCA is cruelty-free and PETA certified.
Expertly developed with a balanced range of warm, cool and neutral undertones, BECCA's evenly balanced shade range covers the lightest to the deepest skin tones.
*ELC Sensory Study, March 2019. Out of 199 consumers.
Water + Transfer Resistant
Treated Pigments: apply seamlessly and allow skin to breathe while covering imperfections, redness, hyperpigmentation, and uneven texture.
Water: infused with water to create a flexible finish that prevents pigments from settling into pores, lines, or dryness.
In a consumer sensory study, the following results were observed:
96% of consumers found their perfect foundation shade match
97% of consumers stated it instantly provided full coverage without a heavy look or feel
97% of consumers stated it instantly left their skin feeling comfortable
97% of consumers stated it instantly provided an undetectable, natural finish
After 1 week of use, 94% of consumers stated that it stayed colour-true through the day