Rated 3.71 out of 5 stars
Most Helpful Positive Review Super impressed
I have thick lashes that are light and super short -- finding a mascara that at least gives the illusion of length without clumping, unrealistically thickening, or otherwise looking overly dramatic is a bit of a challenge. Received this as a sample and gave it a shot today -- it applies easily (the spoolie has a great shape that works really well for my lashes, adding some lift and curl), layers nicely and wears very well. My Holy Grail for black mascara, Better Than Sex, tends to give me raccoon eyes by the end of the night, but this one seems to stay put. It does clump a little bit more than I'd like -- nothing that a lash separator can't fix -- and because I have a fair complexion with red hair/green eyes, the jet black color is a little too rich for me for everyday wear, but I'm genuinely impressed with the quality of this mascara and I'll probably keep a tube on hand.
Most Helpful Critical Review Worst mascara on the market
This is honestly the worst mascara I have ever used, it literally wears off so easily I think that I applied that mascara about 4 times in one day and it is not even dark you have to keep adding coats to it to even get that color. The applicator is hard to use and does not feel good on my eyelashes. I wouldn't suggest this product to anymore I would say do not get this mascara, there is no pros about it and just cheaply made mascara.
Reviewed by 125 customers I love this!
Amanda from Michigan
I love this product! this is one of my favorite mascaras,
I have been fortunate enough to try several products by this line and this is one of my favorites!
I do miss the Orange tube! bring it back please.
k from enfield
I just purchased this product and only used it once before it started to become clumpy
A surprisingly good find
Rachel from Baltimore
I got this in a gift with purchase bag. I didn't have high expectations from some of the reviews, but lately I've found myself reaching for this mascara over my other more expensive brands. My lashes are naturally pretty long and dark, so my biggest concern is adding volume, curl, and extra length. This mascara really did all of that. It didn't smudge or run in humidity, light rain, and working outside. It gives a natural, no clumping look
Nothing Ultamate about this mascara
Hi from Allen
The formula sucks. Not buildable.
DO NOT BUY
Best. Mascara. Ever.
Kate from South Bend, IN
I've been searching for a new mascara... have tried many over the years that just didn't live up to the hype. I've used Ulta products in the past and finally decided to try one of their mascaras. The first time I used it I knew I had found what I was looking for! Multi-tasking is the perfect name for it because it lengthens, thickens, and doesn't smudge. Prior to this purchase I had tried Thrive Causemetics mascara bc of the excellent reviews ... well this Ulta mascara is sooo much better and less than half the price!
Not a fan
Mom of 1 from New York
Was trying to save some money so picked this one up. Unfortunately did not like it. Applied and it didn't seem like I had mascara on even after a couple of times applying it. Went back and got my usualUrban Decay Perversion
No so crazy about this one...
Leslie from Las Vegas, NV
On my lashes. Wanted it to make my lashes fuller. I don't like the brush
An affordable alternative
HOLLY from Massachusetts
I use this product as my go to for the work week. I find it is great for behind eyeglasses and does not seem to move much. It is great for daywear and really seems to enhance eyeshadows and liners well. I do find I have to do a couple swipes but....I think most of us do that anyway
It is GLOPPY
Aim614 from Ohio
Cheap mascara money wise but seems to be VERY GLOPPY
My second purchase of this product. It is lovely.
JenLee from Stillwater MN
It holds the lashes really well, all day long!
J from AL
I always get asked if I am wearing false eyelashes. This stuff is no joke. It does not clump up and it goes on really nice. The applicator is not to big for my eyes. It is really good and the price is not bad either.
Manpreet from Austin
Believe me it is awesome mascara I have Ever used.
Tiana from New York
Goes great with a lash primer ! I always liked ulta brand better than other mascara brands :)
Flakey and painful.
Bird Seed in your eyes from Tennessee
Don't blink! Feels like bird seed in your eye. Clumps and flake almost instantly. Bunch of balls on your lashes. unless I got a defective bottle, it's not good. I wouldn't buy.
Nichol from Cedar Rapids, Ia
I wasn't so sure about trying this mascara because it seemed clumpy on the wand. it went on like a dream! I even like it better than the Benefit Roller Lash! I feel like it volumes so much more!
Hilary from New York, NY
Initially, I disliked the awkwardly shaped wand, which made this mascara hard to apply evenly, but I wanted to give it a chance. Now, two weeks in, the mascara is clumpy and flakes like crazy. I've used several Ulta brand mascaras that I like, but this one isn't good.
Formula is too wet
Zandra from Tennessee
It works great at fanning and lengthening lashes but it is so wet and goopy that I scrape more product off the wand than I use. I love the wand, and it could almost be a dupe for better than sex mascara if I didn't have to waste so much effort to avoid blobs of product. Won't be buying again.
Love this mascara!
Caren from Dallas, Texas
I usually use Too Faced mascara because of the brush and length I get from it. This mascara is comparable with Too Faced. I will continue to buy this one.
Wand not what expected
M.p. from Wisconsin
When i pulled the wand out for the first time the mascara was so clumped onto it and they were all stuck together, making all my eyelashes stick together when applied.
Val from NC
Applied in morning, was flaking off shortly after.
Mon Mac from MI
This was much better than other Ulta brand mascaras I have tried. It gave me length, volume, definition, and stayed on all day (no flakes or smudges).
Wand was a weird pattern
Mikka from Dearborn Heights, MI
The wand in the picture was not what was in the package.
Probably wouldn't purchase again
Meagan from Alabama
I recently purchased this product at first I loved it! It does a great job giving a bold and full look but after a few hours of wearing my contacts really started to irritate me. Throughout the day I noticed black underneath my eyes and it flakes easily even with primer. When I took my contacts out at the end of the day they had just a black film on them and my eyes had flakes of the mascara in them. Honestly this product reminds me of the better than sex mascara and I wasn't fond of that brand either.
Lashes are amazing
Kayla from Las Cruces
My lashes look so amazing with just one coat of this mascara!
LOVE THIS MASCARA
myrtle from chattanooga
this is one of the best mascaras i've ever tried. made my lashes so long without being clumpy