Rated 4.3 out of 5 stars
I've been using very expensive liquid foundations for years and never thought to use a powder form. I don't like the feel of makeup on my face and I also felt it would sink into my wrinkles, until I tried this. My skin is so even and glowing when I wear this! It feels like I have nothing on! I also get compliments from my closest friends as well as strangers. I threw away all the other foundations and will only wear this one from now on! I feel so confident and pretty at 60! Thank you It Cosmetics!!
Okay the powder is very soft and buttery, that I love about it. With the right density brush the coverage is nice. The tester in the store was not nearly as shimmery as the one I bought. It almost appeared as if I was putting highlighter all over my face. My pores were huge and I did use a pore filling primer.
Lydia from Cape Coral
As a product junkie, cosmetologist, high end salon/spa manager with cosmeceutical skin care and makeup knowledge and use-this is my go to powder foundation! Love how it balances and illuminates. Being in my late 30s I'm starting to see some aging in my skin and liquid foundation cracks and settles on my face. This stays put all day (even in the Florida heat!). I love how it covers up the redness in my face and just looks flawless. I had an Ulta beauty rep show me this powder last year when I went to refresh my other It cosmetics powder foundation and I fell in love! Been my go to for a year now. If you want a powder foundation that covers imperfections, balances redness, illuminates, and stays put and doesn't LOOK like a powder foundation-this is it.
Amanda from Springfield
Unfortunately, I had an allergic reaction to it and can't use it. Idk if it's a good product or not
A from NJ
I use tan perfect for olive skin
Jaime from New Paris, IN
Goes on very nice, smooth. This just didn't have enough coverage for me. Gives a "powder" finish
Nancy from Willowick Ohio
This used to be the best powder foundation ever. But now that L'Oreal has taken over - yuk!
It took a while. This past one I purchased had HUGE flecks of glitter pieces in it. The application brush was cheap and bristles were coming out as I used it for the first time. Next time, I'll choose a different brand. So Dissapointing!!
Ashley from NJ
My favorite!! I have rosacea so I need good coverage but hate a heavy feeling in my skin. This is the perfect coverage & feels so light! I get tons of compliments on how good my skin looks while wearing it too
Karen from Sunbury, Ohio
I was buying a similar product, but the store did not have it in stock. I tried this and I am so glad that I did. It has great coverage and is super lightweight, it does not look powdery, it blends beautifully.
Traci from Omaha, NE
I had never heard about this foundation, one of the employees recommended this product to me and I am so glad I took her advice! At 53 I've been searching for a foundation for mature skin and I've found it in this!
Michele from Phoenix AZ
The formula has changed this past year and it's not good.. I'll have to find something else because ITs not working for me. Sad.
Kat from York, PA
This is a beautiful powder foundation when your goal is to be glowy. I use this for all over my face but i do take a regilar setting powder and go over my tzone to minimize the shine in those areas. It's definitely not a full coverage foundation and is something I use when I need something quick. It blends well with my blush and bronzing powders.
Mutzy from Oklahoma City
If you have "mature skin", DO NOT BUY THIS!! Does not have the same coverage of previous years. I purchased 1week ago, not the same and it's like glitter not the illumination of the past. Not attractive on mature skin.
Vicki from Southeast
I actually purchased "Light" and use it during the summer. First I apply Bye Bye Redness in Porcelain Beige and then I use the Celebration Foundation.
I use "Fair" in the winter using the same procedure.
Very happy with the results!
Michele from Peoria AZ
Color always varies each time i purchase this. The last one I bought was extra with the illumination (someone else also mentioned this problem) and a grayish cast.. not much quality control for such an expensive brand IMO. Hit or miss with this
Letty from San Antonio, Texas
Love, love, love this powder foundation. It goes on easily and is perfect for daily use. It's light and perks up my skin tone quite nicely.
Nancy from Pewaukee wi
I love it cosmetics in general unfortunately this item was used when I bought it so can't give right reviews about it;-( I have to take it back!!
Jackie from Asheville,NC
I use this with a good moisturizer. Coverage is excellent and light feeling . perfect for humidity.
T from Colorado
This foundation looks absolutely amazing when you first apply it. That said, about an hour or two into wearing it, it separates on my face. It accentuates pores that I didn't even know I had. I've tried reapplying and it ends up just looking the same,
but more cakey. I have combo/normal skin and it ends up looking horrible after a couple hours every time.
Katie from Michigan
I've been using this for years!! The Illumination line I think has just a subtle glow to it so it doesn't look so dry on your skin like powder makeup can do sometimes. It also has amazing coverage, especially when paired with the concealer!!
Carissa from Virginia
I've purchased this for quite a while. The last couple of times, I think the formula has changed. I have an oily T zone with dry eyes and cheeks. I'm 37. Fine lines around my eyes are just starting to show and this makes them so much worse. I look at least 10 years older.
Also in my T zone, this makeup does not stay in place with oily skin. It moves and settles around the creases by my nose and around my chin. It also shifts where my bangs touch my forehead. So odd. I've tried different moisturizers and wait times to see if those help with application. They do not. It's just the makeup. I'll need to look for something else. I have redness on my face from rosacea and I cannot afford to walk around exposing that all the time because the makeup will not stay in place.
Amy from Kentucky
I was told this doesn't settle into fine lines. Wrong. Not only did it settle in fine lines, but also, every poor. If you don't have wrinkles, it does provide good coverage. I will be returning.
D from Wis
Love this compact! Not only does it cover the redness on my face but lasts a long time!
Monika from West Valley, UT
I absolutely love (It's) powder. It's all I use on my face & has saved me so much time. With this powder, I don't need anything else on my face. It's ultra moisturizing. So this is IT! (no pun intended) Thank you IT!! you have saved me so much time!
mae from Virginia
I like the way this applies and even the finish on the skin is nice... The breakouts, not so much.
Paula from Rome, Ga
Love this product! It hides dark spots very good!