body{margin-left:12%}Product ReviewsRated 4.24 out of 5 stars1501 ReviewsMost Helpful Positive ReviewLOVE LOVE LOVE I BUY 4 AND 5 AT ONE TIME TO ALWAYS HAVEI LOVE THIS PRODUCT IT IS EXCELLENT QUALITY AND STAY ON ALL DAY. IT CREATES FALSE LASHES WITH OUT HAVING ANY ON BUT YOUR OWN! DON'T STOP MAKING THIS PRODUCT IT IS EXCELLENTMost Helpful Critical ReviewFlake cityI was excited to snag a great deal on this particular mascara " but 1 get 1 free, and the design of an adjustable wand was neat. I am a regular user of bareminerals flawless definition mascara, but wanted an affordable option. Let's start with the size of the wand, its ginormous! It picks up way too much product at once, meaning I need to wipe some off, wasting product. The product flaked horribly all over my face, and felt uncomfortable since some ended up in my eye,trying to wash this off was painful, since it crumbled up and lodged into my eyeballs. I'll stick with my bareminerals and Clinique mascaras , those have never failed me , or caused discomfort, bareminerals cause slight mostly unnoticed flaking.Reviewed by 1501 customers4 different looks😍5ZicAlon from WashingtonThis is the coolest mascara has 4 different settings, for natural and up to mega volume, "never seen anything like it before". Comes in different colors; Love the the formula is not wet nor dry. Love that is not watter proof, I have long lashes and like to take care of them. The only complain is that it starts to dry after a couple weeks.BEST STUFF EVER!!!5Pepper Ann from Buchanan gaI bought this knowing that most masscara does not work for me, BUT this is the best one ever and is so amazing!i will never ever use another mascara5maddy from new yorkthe best mascara ever. i have been using this since it came out and i refuse to use anything else on my lashes. i get so many compliments. also it never smudges. i went to niagra falls and got soaked and it did not run at all.My go to mascara5Michelle from WisconsinThis product does it all. With the simple twist of the applicator you control the length and volume of your lashes. A nice one in all product at an affordable price.IMPRESSED!!5TiaTiaBoBia from TampaI am BLOWN AWAY by how much I like this mascara. I have amazing natural lashes which is a blessing and a curse. It's awesome having long, thick lashes, but they get really tangled and mascara application can get really clumpy really fast. Being able to twist the applicator helps SO MUCH! It doesn't flake off or smudge, it goes on and cleans off easily…I've tossed my Nars Climax and my Milk Kush. This stuff is half the price and more amazing.Decent mascara3KyeVega from Columbus, OhI love the concept but I personally do not see a difference between the twists. I think the formula is good and darkens my lashes. I have to curl my lashes and do not notice any volumizing only darkened color.WHY DOES NO ONE TALK ABOUT THIS???5 from walla wallasoooooooo good omg I mean have you ever seen a mascara so unique? IT TWISTS THE WAND SO IT CURLS MORE OR LESS TO YOUR LIKING!! 100% rec to anyone < 33Best mascara I have ever used5Teagan from Knoxville, TNThis is the best mascara I have ever used!Good Value4Alice from Yuma, AZI just wish it would add more length and volume. Very easy to use.Great product4Rkultti from Berkeley, MiI really like being anle to twist the wand to match my needsI would buy this again5 from North CarolinaMascara is awesome!I'd recommend it to everyone5Reese from OhioThis should be the new tiktok mascara, it makes my lashes so long and full. i've only had it for a few days and i'm already obsessed with it and sharing it with everyone i know. run to not walk, don't sleep on this beautiful ulta mascara it truly is the bestSo far it has worked well for me.4Lisa from Hutchinson KansasNo clumping and I like the lookI'M RETURNING1Rae from PUGET SOUND, WA.THIS MASCARA FLAKES ALL OVER MY FACE. ALWAYS WIPING THE FLAKES OFF. WORST MASCARA I'VE EVER TRIED.I wanted to love2Elise from MichiganI gave this mascara so many chances. Application is weird I have to admit the twisty brush is awkward but it actually looked very nice once applied. Problem was is it constantly flaked off in my eyes. I would have red itchy eyes everyday and constantly be finding little flakes in my eyeball.Hmmm better not1Madison from UtahI was looking for a new mascara and I was so pumped for this. The twisting mechanism worked but it didn't make my lashes stand up better. In fact, when I used setting 1 it worked the best for me. But I was super sad to see after work (I work for a doctor as his personal assistant; 10 hour days) almost all of my mascara had flaked off onto my glasses, cheeks and anything else it could land onto. It bummed me out tbh. I wanted this to work so badlyNot as described1Bethany from IllinoisI was excited to try this product, but the wand brush is WAY too large. It was impossible to apply the mascara without getting it everywhere. If the brush was smaller, I think it would be a great product.Not a fan2DZ from St louis moGloppy formula that dries flaky. And the brush is a tad too long for my eyes. Ended up everywhere during application and during wear. Not a fan.Was excited to try but…3nj from TexasThe wand is okay but I think the bristles may be a little too short. It doesn't glide on as naturally and I didn't notice any volume lift to my lashes. Ok for a basic mascara but would skip.Love it5Nara from Philadelphia, PAGreat volume and u can choose the intensity of it. wonderful cost vs benefitThis is the only mascara we use!5Donna from Mississippi gulf coastI love this twist mascara. It allows youbto have the the lashes you want to achieve by turning the dial!Not for a long day or night!3CJ from St. Louis MOI didn't really notice much difference with the twist option. It went on easy and was lite on my lids. The thing that was really disappointing was it flakes off quickly and is irritating to my eyes.LOVEEEEE5Isabel from CaliforniaStarted using this after a girl on tik tok said she had tried over 200 mascaras and this was her favorite and she did not lie. It goes on so nicely it stays curled all day no flakes or anything. I truly love it.Love the options!5Deb M. from Tampa, FLI use this because most other mascaras I have tried cause me to have issues with my contacts. Another reason is the fact that I can select the amount of volume I want based on my plans for the day or evening with just a turn of the dial. Great variety!Favorite mascara5Becky from MichiganLove this mascara. My favorite. Makes lashes long and stays on all day with out smudging.