Rated 4.31 out of 5 stars
558 Reviews
I used an ELF primer underneath as my base. I used a brush to blend it out first, then buffed it out with a blending sponge. I found if I only used the sponge it took longer to buff and blend out the foundation. I have tried setting it with (Covergirl Olay) powder and I have tried not setting it at all. It takes around 20 minutes to settle into the skin. After that it has a silky kind of texture similar to Tarte Amazonian clay stick foundation. Overall, I like how it moisturizes my skin and doesn't patch up. I work in a procedural area in a hospital. My mask did take off some of the product around my nose but it was not very noticeable. It just seems like I use a lot of product when I apply. I have been testing its use out for a week and using it every single day means I would need to buy a stick about once a month. My use this week was daily. I used about 2 grams of product. It has some vitamin benefits in it that help prevent my skin from drying out. It was very easy to use. It is great for travel and doesn't take up a lot of room. Very fair cool is the color I bought. I when it first goes on it looks a little pale, but it did oxidize a little and matched my skin tone. I would suggest trying the shades out in the store in person and seeing how they react with the air. Overall I am satisfied with this product and It is a more reasonably priced foundation if you are looking for something similar to Tarte's stick foundation.
I bought these in 3 different shades in order to use for contouring. I saw a youtube video of someone who used them. I bought one of each of these: medium, medium tan, and deep. Anyways. The medium was perfect for my skin tone. The others though were very orangey. Like fake tan orangey. The stick is also extremely creamy. No pressure and it rubs off. Which was great at first but even after applying a powder contour and setting powder over it, it stayed feeling heavy and wet all day. It felt even heavier after the natural oils start coming through and if I even touched my face, I could feel how heavy it was. I tried it again with minimal application but the same result. This product is best for someone with very dry skin. I wouldn't recommend the darker shades but who knows. Maybe someone does need some orange tones. Either way, I returned these and ended up getting the tarte shape tape concealers.
5
Leah from Indiana
Bought this because of the hydrating claim (and it was on sale), didn't have high expectations. Holy WOW, though! Fantastic quality, perfect match for my skin, and exactly the coverage I wanted😍. Not >very< hydrating, but not disappointing. Ulta really knocked this out of the park! Will definitely buy again🎉
Stylist77 from Fort Scott Kansas
I bought this just as a cheaper back up and it's now my main go to makeup. I absolutely love it.
Christy from Huntsville, Alabama
I am very lazy about applying makeup because it usually takes forever and I hate the way liquid foundation gets under my nails and is so messy. I originally bought this because it is moisturizing, but I am really hooked on how easy and mess-free the application is! I simply apply a few strokes on different areas of my face, blend, and it takes all of five minutes at most. A game changer for me! I highly recommend it for ease, moisturizing, coverage and lightweight feel. It's made me enjoy wearing makeup again.
3
Rockie II from Boston, MA
I'm Tan and Cool. This foundation is bizarrely off, more medium deep, warm, mocha, not even close. I tried it as a foundation; it looks like a sheer tint and doesn't dry or sink in. Tried it as a cover stick and it'd be too oily with zero coverage even if it were the right shade. The compact is the opposite, Sahara dry.
Paige from Texas
I've had a hard time finding a foundation that doesn't break me out and is light weight. I use my blender to dab it on. It last all day, and matches my skin tone perfectly! I always had foundation either make me loom too pale or too tan, this one is perfect!
Aris from Palm Desert
Ask your in-store beauty consultant to help you get the right shade for your skin. I was not disappointed.
Anna from Nampa Idaho
I love the Ulta foundation stick. Goes on smooth, and looks natural. It was easy to match my skin color with the "tester sticks" at the store. I will definitely buy this again.
Lid from Pittsburgh.pa
It's affordable, easy to apply easy to blend 
1
Alma from Gardena CA
I regret getting this and not taking it back on time!
MadameX from SF
Beautiful coverage, finish and so creamy, but this caused a weird reaction on my face. My skin was burning while using this. While using this product, my skin was flaking and beet red. I saw another review with the similar reaction.
4
Kelly from Redmond, Oregon
I am happy with the coverage for the $. Product comes off easily without primer and setting spray. So your savings in $ can be spent in primer/setting spray.
Phyllis from Massapequa, NY
Was able to get a perfect color match thanks to testers in the store.
Josie from Tampa, Fl
I almost never wear foundation because I don't like the heavy feel of the ones I had tried. I have plans coming up and I needed a foundation, so I bought a few. This stick has medium coverage and a natural finish. The foundation isn't heavy or cakey at all. I have normal skin, and this works amazing for me but I think it may be too oily/wet for oily skin. My color match is pretty much perfect so I'm thrilled with my purchase.
Katherine from Baton Rouge, La.
Would be a 5 but the stock is often not there.... When I can find it I love this product
Tina from Lakewood Ranch, FL
Like the buildable coverage.
Kerry from New York
I have light to medium skin and I purchased the dark cool to use as a contour. Applies very creamy and blends very easy with a brush. Buildable. As someone who has never used contour this product made it fool proof.
kma from Michigan
All 3 sticks I tried Set in pores, caked, clung to dry patches even with moisturizer on underneath.
DJ from San Jose
It's a bit pasty but I like it. Would buy again.
LaLa from Florida
This one was nice and easy to apply. It felt super light weight 😄
Tricia from NY
Glad I tried this foundation stick. Only need to use a little and covers great.
Niya from Texas
This foundation was so pretty and felt very comfortable to wear for long periods of time, it seems to be a buildable coverage. There is not a fragrance which is also nice. Overall I think this should be presented in a way customers can really look at the Ulta brand wall.
Wendy from Texas
I bought this stick and wanted to use it specifically to hide my dark circles under my eyes. It glides on smoothly and spreads evenly. It needs powder to set it or it will not stay where you put it.
Lori from East Rutherford NJ
This foundation totally impressed me it goes on smooth & has a lasting affect for the price this is right
Julianna from Indiana
I sent this to all of my friends to try because I loved it so much. I have been into a more natural look and lately every foundation has been too much. This goes on like butter and is probably the most blendable foundation I have ever used. It feels like there is nothing on my skin and there are so many shades I matched my undertone perfectly. I would not recommend if you are looking for full coverage but love it for the everyday look. It truly looks like my skin but better.
Sam from MA
I will continue to buy this foundation over and over again! It is affordable, looks amazing on, I love the container and makes my face looks great. I do not break out with this stick at all!