Rated 4.22 out of 5 stars
2526 Reviews
I got five colors to fill up a 4-pan palette and have a spare online: Roaring 20's, Valentine, Beauty Junkie, Peek-a-boo, and Risk Taker. I ended up keeping Valentine, Beauty Junkie, Risk taker, and swapped the other two out for Fearless. I also played around with a few of the colors in the store: Watercolor (soooooo beautiful!), Petite, Modern Times, Plum Pop, and probably a few more. There's three finishes: matte, shimmer, and micro glitter. I'm not a big matte girl, but the mattes I tried were beautiful, although I can't say how easy they are to blend. The shimmers I think are a little easier to blend than the micro glitters, but Peek-a-boo was too light for me (and I have very fair skin!); it barely showed up even with primer. It would probably be a great highlight color on a darker skin tone, though. The micro glitters are a little hard to work with, but they are so so so beautiful. There is fallout, and blending them takes some work. But eye shadow isn't worth my time if it isn't glittery, and they are so shiny and beautiful on my eyes. The colors I have work together nicely to make an eye look I love, although I'm also using other colors for transition colors and base. One of my biggest problems is the packaging, though. As I said, I got the 4-pan palette, but I had some trouble getting shades out of their original packaging and into the palette. I definitely gouged Beauty Junkie with my nail trying to pop it out from its case >:( I think they just need to work a little more on the magnets so that it's just a little easier to move the pans around.
Super upset that Ulta changed their packaging for their eyes how pallets. Old eye shadow was 2.4g of product. The new packaging is 1.62g of product. No clue how this is going to work. 1/2 the product for the same price.
5
RCD from Scottsdale, AZ
I just tried Ulta eyeshadows this year and I'm impressed. Rich pigments and lovely quality.
Lucy from Livonia, MI
I usually do not buy an eye shadow with glider in it but this one is just to nice to pass up. It goes on smoothly and stays all day. It gives a really nice look to your eye area.
Mary from NYC
I didn't know Ulta had its own, love it. I will continue to buy it.
4
Mary from Houston, Texas
I love this eyeshadow, and I use it everyday, but I can't always find it in the store, and have to order it online. At least half the time, it comes broken because they do not package it well and it gets thrown around in the box as it goes through shipping.
3
Kt from Philadelphia
I tried two shades of this eyeshadow and both were so disappointing. The first shade, good vibes, had a SUPER DECEPTIVE overtone. The top is sprayed on- the actual color of this shade is a PINKY PURPLE. I had hope this was a good neutral. Regardless its super dusty. The second shade, coconut, is a PERFECT NEUTRAL. However it has the same kick back of excess product issue, and mine came shattered. So, the formula is not very strong. Disappointing.
Kim from PNW
Thought I'd give this a try with fairly low expectations & WOW. Best eyeshadow and I've tried a LOT! Color stays all day AND zero creasing. Absolutely can't beat the price either. Win, win, win 10/10
Sheri from Colorado
Stays on long, very pretty color. Brightens me up!
Connie from Florida
I would purchase again. Goes on smoothly and doesn't smudge
rna from Missouri
Perfect color for green eyes. Makes my eye pop.
Barb from sc
I have been using this product, in different shades, for a couple of years, or more. Unfortunately the shade I selected is not enough to add color, but there is nothing wrong with product
2
Miss S from Albertville, al
my eye shadow came already cracked and just crumbled when I touched it with a brush. to top it off, it takes a lot to get any color to show on the skin. I won't waste money on it again.
S from Hhds. NY
Don't know if I would buy again. Pricey for a single eyeshadow.
Donna from Naples Florida
I will definitely buy this product again same color. I absolutely love it. They are always so helpful at Ulta and very knowledgeable. Thank you Ulta I love it.
Jillian from Cleveland, Ohio
Some shades are definitely better than others. The lighter colors and the shimmers are fairly pigmented and easy to work with. The darker colors though, they can be patch and difficult to work with. I found that some of them blend away to practically nothing, while other refuse to move on the eye, even if I'm not using an eye primer.
DAWN from Rockford Illinois
The light green shimmery color is perfect with hazel eyes. I blended a silver and sometimes a chocolate brown color shadow to make my hazel eyes pop. I should of bought two.
from Oklahoma
I won't purchase again. No pigment definitely not worth it
from New Jersey
First time I bought this brand and I love it. I use this eye shadow as a base it shows the color with just enough pigment
Sid from Albuquerque
Came absolutely shattered but I just pressed it back down in the pan.. there was some bits that got attracted to the magnet under the pan which was a little odd.. not sure why eyeshadow would be magnetic but whatevs. However, the color payoff was better than expected.
Michele from Mill Creek, WA
I have been using the shade of desire for several years, it's perfect for the natural makeup effect.
Cathy from Papillion Nebraska
Very smooth eye shadow at a great price. Highly recommend
I wanted to try a white powder and this product did the trick. It goes on nicely and stays on all day.
from Kennewick Wa
I was looking for a light pink shimmer, ythis is a perfect fit.
Lil MG from Danbury, CT
I was looking for a dupe for my UD favorite, Blaze. The shade Summer in Paris is close. Not as pigmented, not quite as glowy, but still a very nice rose gold which I will wear often.
Deborah from Cape Cod, Ma and Pompano Beach, Fl
It was reasonably priced. I live the color and it stays in all day. It's a winner
Peek-A-Boo Surprise! from Framingham MA 01701
This is going to be a great addition to my makeup. I bought this to take on vacation the beach. I was looking for a small compact. I apply just a dab of concealer on my eyelids before the shadow. It goes on quickly and smoothly and last all day. I am also going to use this shadow when I don't want to do a full makeup application. This is a great value for the money as it will last s long time. The store associate showed me where it was located and helped me select a great color!