body{margin-left:12%}Product ReviewsRated 3.8 out of 5 stars694 ReviewsMost Helpful Positive ReviewAmazing!Loved how long this mascara made my lashes!Most Helpful Critical ReviewI got this for free and I'm glad I didI got this mascara for free in a promotion where if you bought $20 of Ulta's line of products you got a free bag of assorted products. I'm glad that I got it for free because I would never spend money on this mascara; I tried it and found these issues: 1. The formula is very wet and easily transfers onto your eyelids, ruining anything else you already had on them. 2. The wand is silicone, large, and it's hard to get the inner corners (it poked me in the eye when I tried) 3. It flakes. A lot. Enough said about that. 4. You have to use a very light hand with the wand so that you don't get too much on your eyelashes. 5. The formula is EXTREMELY clumpy and you have to use a clean spoolie to "blend" it out. 6. Overall, you have to put in a lot of extra work to make it look even decent. Pros: 1. It IS highly pigmented 2. It's a good amount for what you pay for The only future use I have in mind for this is if I'm doing a special effects look where it's supposed to look like you're crying and messed up your makeup--that's about it. If you somehow get it for free then that's great, but it's not worth spending $10 on. Get a good quality travel sized mascara from a high-end brand instead if you don't want to spend a lot on mascara--those are usually about $12 and are much better.Reviewed by 694 customersSkip this one2No from NoWand is super hard and spiky, lashes look mid with this on, flakes a bit. The only plus about this is that its easy to remove. I have so many other drugstore mascaras that I prefer over this.Meh3Anonymous from SomewhereMakes my lashes look nice, but i have to be so careful when applying because the wand is so pokey! The bristles are so long and sharp, and while thats good for making my lashes look nice, it gives a lot of opportunities to poke yourself lol. Easy to remove with micellar water. I wear this on natural days (just mascara and lipgloss) and havent noticed any flaking.Maximum Lash5Paige from Columbus OhioThis mascara definitely took some time to ger used to, but once I figured out the correct angle to apply, i love it! The applocator is long but it helps to separate the lashes. I use it as a base with another mascara on top!My new favorite mascara5Jenny from Nampa, IDI got this mascara for free and it has become my absolute fav!!! I wear it almost every day and every single time it keeps my lashes curled and lifted the entire day. This is the only mascara that i have tried that doesn't weigh down my lashes. Definitely buying when i run outMy New Favorite Mascara5Reymie from Lake Forest CAGreat mascara! No smudging. Decent price.Goes on without clumping or sticking together!5Alexis from West VirginiaGreat color and easy to apply!Meh1Amanda H from IndianaMeh... that's how I felt about this mascara. Nothing special. I got it as a sample. I threw it away after a half-dozen uses.Clumpy and flaky1SarahN from Valdosta, GAI liked this mascara because i was able to find it in a shade of brown. However, it clumps immediately upon putting it on. It also dries out quickly and flakes off constantly.This is not mascara1lisaF from Pittsburgh, paThe brush is hard,scratchy and applies very little product. After two coats, the lashes were lengthen, but in less than three hours,the product flaked and was gone. I received this product As part of a promotion gwp. I would not spend any amount of money on this. Save yours.Loved it5PM from PRGot this as a free gift with purchase and suprisingly loved it. I have blepharitis and chronic dry eye, so wearing mascara is tricky. I usually can't wear it as it irritates my eyes and makes my condition worse. I had an upcoming trip and brought this just in case… I have to say it has been great and I have not stopped using it! It has not irritated my eyes and makes my lashes look beautiful! Definitely recommend it if you're looking for something to wear day to day. One coat gives you more of a natural lifted look but it is buildable if you like more volume.Should be called minimum lashes1AMW from Columbia SCThis mascara is exceptionally bad. I brought it with me for the weekend amd really wish i hadnt. It goes on thin an weak color wise, not very black. I have naturally long lashes and this did not even showcase the natural length, let alone enhance. It doesnt look like im wearing mascara. Really disappointing, buyer beware. The only thing it does properly is doesnt get crispy but thats bc you cant even get enough product on for that to occurIrritated my eyes1 from Fresno, caI got this mascara for free, I tried it and my eyes were irritated all day.Great find5ECC from CTI tried this and loved it! Works great if not better than my expensive mascaras. No smudging and cleans easily. Gives great volume and length. Only thing i dont likw is the want is a bit sharp.Not a fan2 from Greenwood DEI got this mascara for free during a promotion and I'm not a fan at all. The wand is huge and the material is pointy. I couldn't get much on my lashes and could barely get the bottom lashes. There are much better options out there.Loved it!5Dee from Washington St.My lashes look longer and fuller when I use this mascara and I love the brush. I didn't have any problems with it.Yes4 from TennesseeWorks fine but or a strong aroma to it. Separates lashes wellThis brush hurts.1User from TexasThe brush is sharp and hurts when applying.My favorite mascara4Ky from OklahomaApplies so easily & does not clump!! I've been using it for about a month now & have had zero issues.Just okay2Kate from MichiganThe brush on this mascara is obnoxiously large. I poke my eye. Every. Time. Then I have mascara all over the place because I smush my eye closed. Once it is safely applied, my lashes look good. I just can't stand that I'm afraid for my eyeballs every time.Painful3Mia from Los Angeles, CASo the mascara is pretty good, makes my eyelashes long and it lasts long….but the brush is too big and hard, I've poked my eye with it too many times and I felt like I was about to see God each time. IT HURTSGreat for everyday wear4Katie from San Antonio, TXI got this in a free gift bag and this has become a new favorite for everyday wear! Previously I was using the Essence mascaras. The formula of this mascara is perfect for a quick, natural look-not too thin, not too thick. I usually do two coats. My only complaint is that the applicator brush is hard plastic, and even though I have a steady hand, I inevitably poked my eye several times and it hurts! The bristles are hard and sharp. I would not recommend this for someone who has eye sensitivities or a less-than-steady hand. I hope Ultra changes this because the mascara itself is great, and even the brush is great as far as the size and shape of the bristles, it just needs to be softer.my new favorite mascara!5Tori from MechanicsburgI love this mascara! I will admit it's a little clumpy when you first open it but if you run the applicator along the top it goes on perfectly!Won't purchase again1Christina T from Baltimore, MDHorrible applicator. Formula clumps. Will not be buying this mascara again.Hidden Gem For Sure!!5Anita C from Elizabethtown, KYI received this in a free 10 piece bag thinking it's be trash they were trying to get rid of. If I'd gotten this before I stocked up on my Glossier Lash Slick, I'd have saved some cash! Honestly, I may like this better than any other mascara. The bristles coat each lash separately, I think, and I have the oiliest lids but this never moved!! Easily removed with warm water, too. Love it love it love it!!Love!!!5Elove598 from Chicago, ILFirst Mascara I've tried that looks good on me! Doesn't clump and great volume!