Rated 4.02 out of 5 stars
252 Reviews
This shampoo is amazing. I'm so glad I did my research first and chose this purple shampoo over others. My hair is naturally dark blonde and I got a partial balayage 4 months ago. My hair slowly started getting warmer tones until I realized it was really orange. I've used this shampoo three times over the past two weeks and almost all of the brassiness in my hair is gone. I'm really shocked it worked this well, I saw a noticeable difference after the first wash. It lathers surprisingly well for a sulfate free shampoo and leaves my hair so soft and clean. It smells really nice, too. I leave it in for about 5 minutes, and sometimes don't feel the need to condition afterwards because it leaves my hair so soft. The picture below is a before and after of my hair at its most orange, and this morning after the 3rd wash with this shampoo. I love this stuff!
I thought this product would deposite more purple/silver tones. It did but not as strongly as I was suspecting. It works like an everyday shampoo but didn't work as harshly, toning my brassiness, as I wanted.
3
kc_naturally from undisclosed
I've used other purple shampoo's before like the Fanola brand. This one was super moisturizing and hydrating on my hair. I usually find purple shampoo strips my hair but just after shampooing alone my hair felt soft. Definitely recommend giving it a try!
4
xomilennn from undisclosed
I gave this to my mom since she's the blondie in this house. As someone who's dyed their hair blond she struggles with keeping the brassiness away. After trying multiple products, she said this is the ONE. Easily got brassiness out her hair after a use (paired with conditioner). Happy with the scent and size BUT NOT the packaging. There was no foil covering the shampoo and upon opening product started coming out.
5
alisonk215 from undisclosed
It did great at toning down the brassiness in my mom's blinds hair! It was nice having the set of both the shampoo and conditioner and using them together once a week
milenarpatricio from undisclosed
Nice and consistent shampoo for blonde hair. It's a nice purple that neutralize the yellow color. It's a very good shampoo put It has to be used eith caution
amelao1 from undisclosed
Totally worth the money. You get a ton of product and it works really well without drying out your ends. Lathers up and smells pretty good too! I've been adding various forms of blonde highlights lowlights balayage for 7+ years and am very familiar with the struggle of bleached blonde hair going brassy since my natural hair color is pretty dark. I've tried about 6 or so different purple shampoos and conditioner combos and I have to say for how much product you get and how well it works this is one of my favorites. It's right up there with the higher end olaplex and Amika products.
dianasierra15 from undisclosed
This shampoo is great. My hair is dyed blonde, so I've been struggling with the brassiness and dryness of my hair. This lathered up nicely and felt very hydrating. Those dark violet pigments are my secret against brassiness and yellow tones. It has a very nice scent and leaves my hair soft and smelling great. I highly recommend it!
sarahmargaretb from undisclosed
I've always been a huge fan of purple shampoo. My hair is naturally dark brown and although I love highlights, they tend to get brassy and need toning. This shampoo makes it so easy to keep them looking fresh
barbessex from undisclosed
Works just as well as other purple shampoos I have used; it lathered fine, and the blonde in my hair looks more refreshed. It also smells really nice.
missclarissaaaa from undisclosed
Works just as well as other purple shampoos I have used. It lathered fine and the blonde in my hair looks more refreshed. It also smells really nice too.
elishevaaa from undisclosed
This shampoo smells good and works wonderfully ! I've used it a couple of times and it has left my hair feeling voluminous, silky and fresh. I don't love the bottle but overall great product
jmd32_ from undisclosed
I have always liked Not your mothers products. This one did not disappoint. It is very pigmented and leaves your hair feeling extra soft. I think it is a fair price for what you get!
kyndraalexis from undisclosed
Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo really works! It took the brass out of my blonde highlights and it smells amazing too! I highly recommend!
shaiannes from undisclosed
I don't have highlights or blonde hair but I figured I would test this out on my hair anyway! I saw other reviews saying it was okay to use purple shampoo on dark hair. The shampoo was very thick and seemed to be good quality. I was worried that it was going to make my hair greasy/oily as it felt like it was leaving behind a waxy film on my hair but that was not the case! My hair has stayed nice and clean. In the pictures I feel it looks like my hair darkened? But in person I feel it looks the same color wise.
et456 from undisclosed
I've used other purple conditioners and shampoos in the past, these work just as well! They smell amazing and noticed a difference after just a few washes!!
mrspippin from undisclosed
It's good for the price it does take a little bit of the brassiness out of your hair but it's not a drastic change, it does leave a bit of a greasy feeling 
bengalgalpia from undisclosed
I've heard that it leaves a slight purple tint on true blonde hair. I personally have my hair dyed and it was good for my hair color but it did leave my hair feeling a little greasy.
3zoebridges from undisclosed
Before and after…for the price it's good I notice a little less yellow and shiny but I think Olaplex is better, it works so good that it leaves my hands purple. This product I have to continually use every wash to keep it blonde and shiny. Better than the bio silk purple shampoo but not better than Olaplex. So good depending on your budget!!
visagedelabeaute from undisclosed
'Not Your Mother's Blonde Moment' shampoo is a blonde revelation! My mom swears by its purple magic, keeping her blonde hues vibrant and banishing any brassiness. The lather is rich, and the scent is a delightful bonus. It leaves hair feeling clean and refreshed, making it a go-to for maintaining that perfect blonde shade.
sunid1 from undisclosed
This is def a somewhat darker purple shampoo. (Not the darkest purple that I have) but it's a great dupe for the higher ends! It smells clean and I think it did help tone somewhat! It's a good affordable option; (the darker liquid is the shampoo
main23 from undisclosed
This is a new shampoo and conditioner for purple dyed hair! I was quite impressed with the scent and effectiveness when using it. It helps my hair keep its color longer and become smoother than other similar products! I will buy more of it!
gabip22 from undisclosed
I like this product, it definitely helps with the brassiness and I think it's a good product for the cost. It's not the best product i've used for my blonde but I think it still does a great job!
court_malgieri from undisclosed
I love the smell of this shampoo! It's also really affordable and you don't have to let it sit in your hair 2-5 minutes. And my hair looks blonder like I had just gone to the salon!
rachel_r19 from undisclosed
I have highlights so I try to use them just on the highlighted parts. I love that this isn't too drying on my hair because I have used purple shampoos in the past that dried it out like straw
bamtaam from undisclosed
I am really impressed with this!!! My hair is dyed blonde so Ive been struggling with brassiness and dryness with my hair. This lathered so good and felt very moisturizing. My hair definitely looks a lot healthier now. I highly recommend and smells so so good. When I run out I'm going to continue getting this. It's better than some of my other high end Purple Shampoos.
samanthaa490 from undisclosed
I'm getting my hair done next month and I can't wait to use this product, I've used there products before and it's pretty good! I'm excited to see how this works out for me