Rated 4.14 out of 5 stars
At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes me feel young.
Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!
Saundra from OH
I was very impressed by this mascara! It doesn't lie when it says it will give you elastic stretch & volume! With just one coat, lashes gorgeously look longer and fuller. I love the brush, and the consistency of the mascara is very nice. I love it! Might be my new favorite mascara!
Gina from Crossville tn
This is a great mascara I replaced Chanel mascara with this mascara
ydoza from Florida
Love this mascara. Will be buying the regular size now that I have used used it. Stayed on all day. Did not smear and is not clumpy.
Deb from NC
mj from California
there was absolutely nothing good about this product even though everything else I have used of IT has been wonderful.
Danielle from Villa Rica, GA
It is super clumpy when applying, which does not allow for a second coat. Has a good volume once applied but, again, very clumpy. About 20 min in from application and it starts to flake all over your face and in your eyes. Worst mascara ever!!!
Kathy from Eagle, Idaho
Kimberly from Boise ID
I don't see the hype on this mascara. It adds a little length, but not much volume.
MapleTree from Jacksonville, FL
At first I thought the mascara was just OK - it was a little clumpy and went on a bit heavy. To be fair, this product may be for someone who wants a heavier look. However after wearing the product for a couple of hours, my eyes began to water and burn. Would not recommend.
Karen from Virginia
Love this mascara, no smudge, no smear, even though still wearing mask at work!
Ruby from NY
This is the only mascara I have ever tried that irritates my eyes. I tried wearing it multiple times to be sure. I don't otherwise have sensitive eyes, so this was unexpected.
Lily from Frankfort, KY
I love this mascara so much, it looks beautiful. I even had a salon employee compliment me on my lashes while wearing it because she thought I had extensions. THAT BEING SAID: if you apply it without wiping the excess off the wand first, it *will* clump. Badly. It feels like a waste of product to do that (because it is), but a little goes a long way with this stuff and too much just looks like big fat spider legs on your eyeballs.
BBChi from Chicago, IL
I love this mascara! I have tried many over the years and I can say, length, color, staying power; this scores perfect for me in every category! I wear contacts so I avoid waterproof mascara but have no problem with this at my active job. I'd recommend the travel size to avoid it drying out
from San Antonio, Texas
Definitely made my eye lashes look longer.
Julie from Savannah, Georgia
This is by far my favorite mascara! It stays on well, lengthens my lashes and washes off easily.
Jaz from Minnesota
Clumps up, the wand makes it so that you can't separate your lashes at all
Tears the entire day! from Kansas City MO
I accidrnly pickrd this yp thinking it was the IT Magnet and thought id give it a chance-BIG Mistake!!!Its flakey from the time it goes on. It irritated my eyes so bad they watered and burned the second it goes on. Its worse than a dried up tube of mascara. Absolutely do NOT recommend.
from Deerfield beach fl
Makes my lashes nice and long would definitely recommend
Shannon from Kansas
Once in a while I try a different mascara and I regret it every time, I always come back to this one
Em from New York
The price is a bit much. Beautiful finish and lifts lashes. Honestly looks lovely. The only 2 things that bothers me is brush picks up alot of products and it sticks the lashes together.
Cara from Los Angeles
I was not expecting this mascara to give the best of both worlds. It is not only lengthening, but it is very volumizing too. It has a thin but sorta fluffy brush which helps add volume. I'm a BTS mascara lover and this one is the only contender that comes close to it.
Kristi from Texas
Not a good product for me. Wasn't really lengthening. To clumpy.
DD from Marlton, NJ
Love this mascara
bevsreview from Kingsburg, Ca
I consider myself a mascara expert . Ive tried many high end mascaras over the years including Chanel, Dior, lancome , too faced, etc…and personally love all the above mascaras but my favorite is IT mascara . It kengthens selerates and goves volume ! Love it !!!!! Doesnt smudge . Easy to remove end of day.