Rated 4.0 out of 5 stars
I used it for the first time and only left it on for about a minute, and it didn't work. The next day I left it on for 10 and followed with a deep conditioner and noticed a huge difference. All of the brassiness in my hair was gone, my hair was shiny, and i look like a natural dirty blonde. The only reason it doesn't get 5 stars is because the directions say to rinse immediately, but then the product doesn't work. Leave it in depending on how brassy your hair is (mine was very brassy), you just kind of have to find what works for your hair. It never turned my hair purple, so i think that leaving it in for longer really can't hurt it as long as you follow with deep conditioner, because it does dry hair out like many purple shampoos.
I loved Drybar's "The Chaser" Shine Cream so I thought I would try this as my first purple shampoo. My hair although lightened seemed pretty healthy so I didn't dilute. After rinsing I realized my hair felt really hard and brittle so I attempted to add some Kenra's Snail Cream (which did nothing to help as far as I can tell) to my hair and my blonde started breaking off, which got worse when I gently tried to comb it through. The next day I let some AG Restore conditioner sit on my head in the shower and added the shine cream afterwards in an amount which previously left my hair looking OVER-conditioned but now my hair looks dry and frizzy as heck and my ends are wrecked. I will be returning this Blonde Ale and I should add it turned my cuticles faintly purple but my hair still has the same pale orange pieces, now they're just dried out and breaking off. Next time I'll just go to my hair stylist to tone my hair. :(
Koko from Reno, NV
Not the best but not the worst. I tried it because it was on sale…normally I use the Keracolor but I tried this for when I need an extra bit of brightening and it does the job. It can dry the hair out a bit but I still use my Keracolor after for extra pigment deposit and to condition my hair and that does the trick. Overall, its a decent product foe the price (when its on sale). Otherwise, I would still prefer the Olaplex purple shampoo over this one.
Bee from New Jersey
I have heavy bleached blonde highlights & hard water where I live. I've used a ton of purple shampoo's. This is the best one by far. It brightens instantly & removes that "orange hair" look. It's drying but it works insanely good.
amanda from new york
This shampoo does not turn your hair purple, it can be some work to lather it in, you may have to use an alternate shampoo with it. Like for me I have curly hair so I mix it with my coconut curls shampoo. It brightens hair a little bit but not too much.
TeresaN from undisclosed
Great shampoo for blondies! Helps keep that color from fading. Love!
HTX19 from Houston, Tx
I don't usually take the time to leave negative reviews on free samples but this is the one exception. This product is very expensive! I had such high hopes. I've tried all kinds of purple shampoo from very expensive to very cheap. I've never tried one this bad. It left my hair heavy, brassy and very dry. It took three washes to get the dark dirty look out of my blond, I gave it a second chance and then threw my sample bottle away! Never done that before. I do not recommend this product for anyone. It dulled my hair and dried my ends, my lightest highlights turned muddy and it doesn't smell good. Overall not a good product especially for the price.
Carolyn U from undisclosed
Smells amazing and makes my hair look incredible! There's no brass on this head
Katie from Colorado
Smells good and provides good toning but leaves my hair super dry!
Tammy M from undisclosed
Great shampoo, I absolutely love it. I have received so many compliments on my hair since I started using it. My only complaint is about the lids. I keep my bottles in an upright position and these caps constantly leak. I have purple shampoo all down my shower wall from these bottles. Such a waste.
Annalise C from undisclosed
Overall, I like that I notice how well it keeps my blonde highlights from turning brassy. However, after rinsing it out, it makes my hair really tangle-y and hard to run my fingers through. Because it works well, I don't have to use it often so it does last me awhile. I do have thick, long and wavy hair so it might be a better formula for thinner hair.
Josie JD from Phoenix
I've never colored my hair, because I like my natural look. Lately though, I've been shopping for hair lightening products so I look summery all the time. Purple was making me nervous for starters, but nothing else I've tried was really making a difference. An Ulta salesperson recommended this shampoo for me, but I swear my hair is darker now :/ It looks natural still, I guess.
Jackie J from undisclosed
Love this stuff!! I have a mixed blonde silver & light brown hair color and it made it brighter!! Thanks!!
Dog Mom from Charlottesville, VA
This is the worst product I've tried in a while. I have fine, highlighted blonde hair that is in good condition. This shampoo and conditioner left it limp and dull—kind of like it had a film on it. Won't be using it again.
Kimberly B from undisclosed
I've only used the a few times, but I'm pleased so far. My scalp is happy, my white hairs are nice and white! Thank you Drybar!
Stacy from United States
With newly blonde hair I was on the search for a good purple shampoo that actually toned my hair and this is the one. I have very thick frizzy hair and this stuff toned the color, manages the frizz, doesn't feel heavy!
annalisa e from undisclosed
Keeps my blonde fresh for weeks! My hair stylist was impressed with how long my color lasted.
Pamela from Dallas tx
For the cost of this product i wld expect far more better results
Lolo23 from Fort Worth
I have used every purple shampoo out there - this balances my blonde faster and lasts longer. My hair is healthy and so happy. I bought the large shampoo and the medium conditioner because I only condition my ends.
Emmy from WI
I typically use the L'anza silver shampoo, but my Ulta was out. I needed purple shampoo ASAP so I thought I would try this one. I love the dry shampoo from Dry Bar so I didnt think I would hate this product. It made my hair so dry, dull, and more brassy than when I started. Having just dyed my hair a light ashy blonde, this product will come nowhere near my new hair. I immediately noticed my hair become more toned the second I started using my beloved L'anza shampoo again. Go for that one instead.
Kaylala from California
SUPER DRYING, my hair felt damaged from one use. This product is too expensive to be this terrible for your hair.
Natalia from Rialto California
Works very good cancelled out the brassyness/gold tones however I'm sure there are shampoos less expensive that work as great just read the ingredients and compare
Mom of two from Knoxville tn
Love this stuff! I don't write reviews but this product deserves it. My hair is so soft and healthy looking after just one wash! The price is steep.... I wish someone would make an amazing shampoo at a price people could actually afford.
AnnieGee from California
Hands down the best purple shampoo I have used...so far. Colour deposit is very rich which I love. No drying out of my hair whatsoever that is typical of a lot of purple shampoos available. My hair is very silky and soft afterwards. The smell is lovely.
Becka from Nebraska
I bought this when I freshened up my blonde last time. It is okay, but I almost feel like it leaves a film on my hair. I am also using the conditioner and I definitely feel like my hair is dry, possibly drier than before I used it. I don't mind the smell, but it also doesn't smell like roses.
Tomate87 from Vancouver,BC
Some wrote a review about wet dog smell. I agree, it seemed ok in the shower but once my hair dried I noticed the shampoo's smell was unpleasant and I could smell it all day. I used the conditioner too. My hair were dry like hay and I never had dry or oily hair before. It did dona good job with my hair color.
Tor from Omaha Ne
It leaves my hair feeling smooth, smelling good, and It keeps the toner in my hair lasting longer without leaving a purple tint to my hair. If anything, if I use it too much, it will just have a slight light pink color to my hair for a couple days before washing it with normal shampoo. But the color is faint and it actually kinda cute lol