body{margin-left:12%}Product ReviewsRated 4.14 out of 5 stars8718 ReviewsMost Helpful Positive ReviewAmazingAt 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes me feel young.Most Helpful Critical ReviewDoes nothing but flake!!!Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!Reviewed by 8718 customersMight be my new favorite mascara!5Saundra from OHI was very impressed by this mascara! It doesn't lie when it says it will give you elastic stretch & volume! With just one coat, lashes gorgeously look longer and fuller. I love the brush, and the consistency of the mascara is very nice. I love it! Might be my new favorite mascara!I have bought this product multiple times5Gina from Crossville tnThis is a great mascara I replaced Chanel mascara with this mascaraLove it!5ydoza from FloridaLove this mascara. Will be buying the regular size now that I have used used it. Stayed on all day. Did not smear and is not clumpy.Great mascara! Does not clump!!!5Deb from NCLove it!IT waterproof superhero mascara1mj from Californiathere was absolutely nothing good about this product even though everything else I have used of IT has been wonderful.Worst mascara ever1Danielle from Villa Rica, GAIt is super clumpy when applying, which does not allow for a second coat. Has a good volume once applied but, again, very clumpy. About 20 min in from application and it starts to flake all over your face and in your eyes. Worst mascara ever!!!I only buy this mascaraThe best I've ever used!5Kathy from Eagle, IdahoGreat MascaraMeh3Kimberly from Boise IDI don't see the hype on this mascara. It adds a little length, but not much volume.Burn Baby Burn2MapleTree from Jacksonville, FLAt first I thought the mascara was just OK - it was a little clumpy and went on a bit heavy. To be fair, this product may be for someone who wants a heavier look. However after wearing the product for a couple of hours, my eyes began to water and burn. Would not recommend.Love this mascara5Karen from VirginiaLove this mascara, no smudge, no smear, even though still wearing mask at work!Irritates My Eyes1Ruby from NYThis is the only mascara I have ever tried that irritates my eyes. I tried wearing it multiple times to be sure. I don't otherwise have sensitive eyes, so this was unexpected.Love it, but less is more4Lily from Frankfort, KYI love this mascara so much, it looks beautiful. I even had a salon employee compliment me on my lashes while wearing it because she thought I had extensions. THAT BEING SAID: if you apply it without wiping the excess off the wand first, it *will* clump. Badly. It feels like a waste of product to do that (because it is), but a little goes a long way with this stuff and too much just looks like big fat spider legs on your eyeballs.Stunning length!5BBChi from Chicago, ILI love this mascara! I have tried many over the years and I can say, length, color, staying power; this scores perfect for me in every category! I wear contacts so I avoid waterproof mascara but have no problem with this at my active job. I'd recommend the travel size to avoid it drying outI would buy this product again.4 from San Antonio, TexasDefinitely made my eye lashes look longer.My Favorite Mascara5Julie from Savannah, GeorgiaThis is by far my favorite mascara! It stays on well, lengthens my lashes and washes off easily.Too clumpy1Jaz from MinnesotaClumps up, the wand makes it so that you can't separate your lashes at allFlaked to tears1Tears the entire day! from Kansas City MOI accidrnly pickrd this yp thinking it was the IT Magnet and thought id give it a chance-BIG Mistake!!!Its flakey from the time it goes on. It irritated my eyes so bad they watered and burned the second it goes on. Its worse than a dried up tube of mascara. Absolutely do NOT recommend.Lashes5 from Deerfield beach flMakes my lashes nice and long would definitely recommendMy favorite mascara!5Shannon from KansasOnce in a while I try a different mascara and I regret it every time, I always come back to this oneMy Go To if on sale5Em from New YorkThe price is a bit much. Beautiful finish and lifts lashes. Honestly looks lovely. The only 2 things that bothers me is brush picks up alot of products and it sticks the lashes together.Top Notch5Cara from Los AngelesI was not expecting this mascara to give the best of both worlds. It is not only lengthening, but it is very volumizing too. It has a thin but sorta fluffy brush which helps add volume. I'm a BTS mascara lover and this one is the only contender that comes close to it.No, thought I would try it because it was on sale. To clumpy3Kristi from TexasNot a good product for me. Wasn't really lengthening. To clumpy.Great mascara5DD from Marlton, NJLove this mascaraHigh quality beautiful mascara5bevsreview from Kingsburg, CaI consider myself a mascara expert . Ive tried many high end mascaras over the years including Chanel, Dior, lancome , too faced, etc…and personally love all the above mascaras but my favorite is IT mascara . It kengthens selerates and goves volume ! Love it !!!!! Doesnt smudge . Easy to remove end of day.High quality beautiful mascara5bevsreview from Kingsburg, CaI consider myself a mascara expert . Ive tried many high end mascaras over the years including Chanel, Dior, lancome , too faced, etc…and personally love all the above mascaras but my favorite is IT mascara . It kengthens selerates and goves volume ! Love it !!!!! Doesnt smudge . Easy to remove end of day.