body{margin-left:12%}Product ReviewsRated 4.5 out of 5 stars2395 ReviewsMost Helpful Positive ReviewI love this pencilBecause of the thin pencil, it's easy to be precise. Easy to shape my brows and blend up with the brush on the other end. I've tried others thin pencils and they would break with application, this one has never broke on me! I love it!Most Helpful Critical ReviewIt's okayIt's alright, not the best. It's not creamy therefore it gets a little hard to apply in my opinion. Also, if you accidentally touch your brow, it will smudge a bit. Although, it's great for the price. I would keep it in my purse for a back up when I go out.Reviewed by 2395 customersI really enjoyed this product, good color and application5Abby from Waco, TXIt's a great color and doesn't apply too heavy like some other brandsGreat dupe/alt. to the NYX brow pencil!5Cass from North CarolinaI bought this when it was on sale for about 6 dollars and i prefer this to the NYX brow pencil!! My biggest issue with the NYX product was the darkest brown shade was way too light for my hair, and the black was too dark so i figured i would try this pencil and it's the perfect color! I also shave the ends of my brow off and draw thin ones on and this product is lerfect for those thin lines!! Will definitely be buying this pencil again when it runs outGood quality for the price5BayAreaStyle from Bay AreaThis brow pencil is actually good quality for the price with that being said, I always use Anastasia for my brows medium brown and this definitely is a great dupe… I will definitely purchase again! Goes on, very smooth, and once brows are brushed out, they look perfectly natural!I buy this eyebrow pencil all the time5Candy from West BloomfieldLooks natural when appliedRepeat purchase5marilyn from OhioI was replenishing my stock on this, I've been using this for quite some time now and it's perfect for me. I use 2 colors, the darker one to outline my eyebrows and the lighter one to blend in everything. Its a perfect matchRepeat purchase5marilyn from OhioI was replenishing my stock on this, I've been using this for quite some time now and it's perfect for me.I enjoy shopping at Ulta. The products are of high quality.5 from Racine, OhioI enjoy browsing in the very well organized store. It is easy to find things and the service is great! Staff are very helpful…and when an item is not available they will help you order it on-line. I am uplifted every time I go into one of the beautifully designed Ulta stores. My primary stores are in Vienna,WV and Chillicothe, Ohio.It is so great that I have been buying this item for several5Paty from Pleasanton CaliforniaOne of the many benefits is that does not fade at all with sweat and/or water(swimming). I always carry one in my luggage. While I was under chemotherapy treatment this tool was a life saver, people could not tell that my eyebrows were not there and all because it helped me to trace it with it.Best eyebrow pencil EVER!5Hart from RichmondI have tried numerous eye brow pencils/gels/powders and this is the beat one ive found! Ive tried the most expensive and everything in between. Highly recommendHard to open!3Cathy from Galesburg, IllinoisI really like the brow pencil. I just really wish it was easier to get the plastic wrapper off. The older I get the harder it is to get into the pencil.Too waxy!1C from Miami, FLThis product is way too waxy which will cause it to move all over the face. Not budge proof.I always use this product5Kathy from New YorkI have been using his eyebrow pencil for awhile and I find it to work better than some of the more expensive ones.🖤🖤5DottieDee from CtI love this product the color is perfect for me. I just wish it wouldnt come off as easy. I wanna be able to take a nap, wake up and still have eyebrows 😁The brow pencil is great.5Jerrie from Richmond, VAI like this product. It works well.I like the results I get with this product5Benita from alaskI like the results I get with this product. Goes on easily and blends well with my brow color.Repeat user5 from Port St. Lucie, flI am blonde and use blonde shade. Goes on easily and stays fairly well.I wish it would last longer than 2 weeks4Judy from Philadelphia, paI have used this pencil for a while now and I do love, only problem is it only last for 2 weeks so you have to buy them often.. please put more pencil in the retractor.I would buy again4Donna from Stoughton MassWorks great for what I need it for, I like the fact the price is affordable for most and won't break the bank.Crayon-like formula1thebeautychat from Salt Lake City, UTI was excited to try this to see how it compares to NYX but I was very disappointed by the formula. I had to push hard and apply multiple times for the color to show up. Formula felt very waxy and wiped off easily, even without any foundation and after giving skincare time to set in the skin. Wont be repurchasing sadly.Affordable and good color match3Jackie from WalnutI like the color for my eyebrows and the price is good. However, it's a little too waxy for my preference. I like a drier formula for my liking.ULTA Beauty Collection Ultra Slim Brow Pencil - Taupe5Janice from Toms River, NJI have been buying since a member of UltaUltra slim brow pencil5Carolyn from Mainelove itBetter than high end5Erin from Pittsburgh paI LOVE this eyebrow pencil. Ive used high end ones and they dont compare to this one. Ulta has a big range of colors so I easily found one with more cool undertones. It stays in place and its easy to apply. Ive bought so many at this point and will continue to repurchase!It's okay but not black3A from CaliforniaI ordered onxy thinking it would be the same as the M.A.C one but it's literally grey and the color pay off is poorReplaced my Tarte!5HB from East CoastIf nothing else, I at least try to do my eyebrows. So I go through pencils quickly. I wanted to find a less expensive alternative to the Tarte Amazonian Clay pencil (which I love!). This is it. I honestly do not notice a difference between the two. And it is half the price! I have dirty blonde hair and use the Blonde shade. I top it with the Ulta Beauty Brow Gel. Super fast and easy to use. Stays all day. Get it!