Rated 4.03 out of 5 stars
317 Reviews
I was really skeptical about buying a more pricey item. Can't all straighteners just do the same thing? Nope! This was worth every penny. Wearing my hair down is making an effort because it'd still be frizzy but this product makes me want to wear it down more! I used Hot Toddy Heat and UV Protectant before blow dry, a straightening product before the flat iron and magic was made. My hair was so shiny, sleek, ZERO frizz! Like I just walked out of the salon! The pics I added were 1) half blow dry, half straight 2) half straight, half curled (w/flat iron) 3) finish with curls.
I loved this flat iron! I did extensive research before I purchased it because I desperately needed to replace my old Chi. Everything was great for a while ... it heat up super fast and goes up to 450 degrees. Until yesterday it just died on me out of the blue ! The digital display reads 94 degrees but the iron is ice cold. I had just used it the day before and to wake up in the morning with a dead flat iron was frustrating to say the least.
5
Jessi from Palm Beach, FL
I had to leave a review because all the bad reviews on here are kind of shocking and not my experience at all. I have had this flat iron since 2017. Not sure if something has changed since then, but mine has been working for over SIX YEARS with no issues, I've never has to replace it. I have naturally curly hair (3c) but I blow dry and flat iron my hair almost every week so it's getting constant use.
1
Cam from Huntsville AL
I had this for one year and the iron literally exploded and blew up while I was using it. Tripped my breaker and almost electrocuted me. Could have been terrible. I would NOT recommend this to anyone. Dangerous product and should be taken off market. I used for one year on low setting about 4 times weekly. Always kept on 300 max to not fry my hair. So thankful I am alright and I do not recommend at all
Steph from Bloomfield, nj
I had this flat iron for LESS than a year and one day when I turned it on.. it did not heat up. Waste of money. Would not recommend.
from MI
I have a $70 babyliss flat iron. It was old and I thought this would be a good upgrade! I was WRONG! It sizzled and snagged mine and my daughters hair! We took it right back. I then purchased another flat like I currently have.
April from Tupelo, MS
To all curly hair ladies and men if you want your hair straight without it getting pulled out get this! I highly recommend it. My hair is so shiny just from switching to this flat iron.
3
Just Tiffany from NC
I was expecting my hair to be WOW! My hair overall is pretty manageable and straightens well. I just wasn't wowed with this flat iron the first time around. I will give it another try.
Telly from Houston, TX
So i barely used this iron. I'm African American and 100% natural so i didn't use this iron nearly as much as my other irons. I was 48 hours into my trip to Paris when then iron refused to heat up. I was in disbelief because I showed no signs of having issues. It just stopped working.
4
Ita from Miami
Got it for now it's the best hopefully last for many years
Kb from MA
This was my favorite flat iron ever but I guess they changed it within the past couple of years. I first noticed that it now has a rope cord which I love! But when I actually used it I couldn't believe it was the same iron I've been using for years. The older model used to glide right through my hair but this one drags and yanks it. Took me three times as long to straighten my hair than usual even on a higher temp. Thankfully this is returnable! I'm hoping I can score one of the older models because those were elite.
Marianna from El Paso, TX
I bought mine in Ulta in August of 2022 and it stopped working in February of this year. My old babyliss lasted almost 5 years working perfectly fine and this one barely six months!!
2
Kelly from fayetteville
the straightening irons are short- it leaves my ends very frizzy- after reading reviews that it only lasts a few months for the $100 over priced tag, I will probably return
Daj from Clinton Township, MI
These flat irons were amazing, but they stopped cutting on after 4 months. During those months, I only used them maybe 5 times. They were in like new condition. Do NOT recommend.
Kathleen from Miami Beach
I loved this straightener while it worked. It was definitely the best I've owned, it straightened super fast and left my hair silky. BUT. After only a year it just stopped heating up. The temp gauge worked but it wouldn't heat up. I had used it just a few hours prior, it didn't get dropped or damaged…. It's very frustrating when you invest in something a little bit more pricey and it turns out to just be junk. For that reason I would not repurchase.
Janice from El paso
It only work for me 8 months ðŸ˜ðŸ˜ðŸ˜
from Dallas
I had this straighter for 4 years and works perfectly fine would definitely purchase again !!
Keren from Texas
I looooove how this flat iron straightens my thick hair so well BUT I had it stopped working after 3 1/2 months 😠so disappointing because it's such a great straightener!! I exchanged it for a new one so let's hope this one lasts 🥲
KayeLaFashionista from Atlanta, GA
After researching and then stalkingggg this flat iron for months while trying to find a cheaper alternative, I finallyyyy got the Babybliss AND was able to use a coupon. I LOVE IT! Literally leaves my hair exactly how it would feel coming out of a salon chair! It is a bit pricey BUT if you think about all the money you'll save by not going to the salon it's def worth it!
from Bluffon, SC
Heats up fast and smooths my hair very quickly. I would recommend this product. I like the digital feature very much.
Laura from Houston Tx
I already have had one and totally love it
from Kennewick, WA
I love it.
Rose from Phoenix
This flatiron straightens even the thickest hair while using high heat setting without damaging any sections of hair I highly recommend this product.
joge from Buffalo, NY
This is the best straightener I have ever used. Gets baby hairs well and heats up sooooo fast!! Leaves my hair so shiny.
MandyAZ7 from Arizona
Great iron. Heats up fast. Shows the current temperature so never have to guess if hot enough. Smooth glide.
Kelley from NC
The best flat iron I've ever owned. It's digital so you can monitor the heat so you don't over heat. The plates just makes my hair so straight smooth and it doesn't take the shine away
Epa123 from Miami FL
I recommending this straighter to everyone and their moms. GET THIS ONE