Rated 4.54 out of 5 stars
I am a MAC girl and all of my brushes are from MAC, but I was looking for a very good foundation brush that would give my skin an airbrush effect and I found it at my local Ulta. I absolutely LOVE this brush!!! It is my all time favorite brush in my whole collection. I never thought I would like a store brand brush, but Ulta's IT line of brushes are fabulous and are better than the name brand brushes. With this particular foundation brush, you only need to apply a small amount of foundation and use the brush to blend it and it works wonders for your skin. IIt gives my skin an airbrush look. It blends so well and easily. One other thing I love about this brush is that it covers up my acne and acne scars and I don't even need to wear concealer. Another thing I love about this brush is that when I am blending my foundation upwards to my hairline, it doesn't get any foundation in my hair like sponges do. I like to apply my foundation in a circular motion and then buff certain areas just to make sure everything is blended in well. It also doesn't take me a long time to apply my foundation...it goes on fast and my foundation stays put until I take it off. You also don't need to use much foundation...I discovered this my first time using it...I applied the amount of foundation that I normally applied with my sponge and it was too much for this brush. Now, I just apply a very small amount of foundation and it blends it in so well and beautifully and gives me full coverage. Next time I go to Ulta, I am definitely going to buy some more brushes. I highly recommend this PERFECT brush to anyone looking for a great and good quality and well built brush. It is also very soft and has velvet feel to it. I LOVE IT ☺!!!
I tried using the brush with IT C.C. Cream, which is really easy to apply, even with fingers. It also has a creamy consistency like foundation, maybe a little creamier. This brush did nothing to help apply the C.C. Cream, read the directions before use, and it made the C.C. Cream virtually disappear into my skin. The directions say use fluid, long strokes which I did but it just seemed like I would be better off buffing it in. After the 2nd & 3rd try, I stopped using it. Haven't tried brush with anything else yet. Glad it was half off on 21 days of beauty. Will try it again, maybe with powder highlighter. Maybe.
Joyce from Huntsville AL
I needed a new foundation brush. I asked for assistance and the associate recommended this brush. I am very pleased with my purchase.
Maribel from Long Beach, CA
Love this brush but after a couple of months the fibers come off. It happens everytime.
Kathy from Dublin Ohio
Should not be used with liquid blush...gets the brush all yucky
Brandy from Michigam
I bought this for and I am using it for cream blush and bronzer- they fit in the small jars and elf jars and work amazing - airbrushing the skin. I will be getting one more so I have one for bronzer and one for blush. I would guess it would be amazing for foundation too!
Jenny from WNC
My first time using a foundation brush with a liquid—have used brushes for mineral foundation before. This was very pleasant. I will probably only use it once or twice a week. I'm more of a tinted spf on most days but I like a full foundation when I know I'll be on camera. I started with the most product in my areas that need coverage and then buffed in the areas I don't need much. Any excess I buffed around my jaw and neck. Came out very natural and smooth. Normally I use a beauty blender and that definitely allows me to use less product but I find the blender also (makes sense) gives me a much lighter coverage (because I wet it and it thins the product.) I like options! My skin is always changing. Great brush.
Trisha from Michigan
I am addicted to the ItBrushes for Ulta line. These brushes are amazing. They are inexpensive, soft, and apply product smoothly, and evenly. I stocked up during the sale so I am never without my faves.
Joanie from Manchester NH
The brush is well made and my make up goes on smoothly when I use it to apply liquid foundation.
Koula from Detroit
Good brush. Wish they gave instructions on what and how to use their brushes. I think I'm using it right but not sure.
ooohhlala from Ny
A lot smaller than expected. Found it too stiff for my concealer or foundation. It ended up removing much of the product instead. Works ok for a final buffing after things dry down.
Yoyah4 from Fontana, CA
This is my favorite foundation brush. I have purchased 4 of them because I can never have enough. It's just the perfect size. I like the finish of my foundation when I apply with this brush, and it also blends cream contour and cream blushes beautifully.
Karla from ChattanoogaTN
Not sure I like the bristles in this particular brush. May have to get used to it.
Rachel from Texas
This works great for liquid foundation, but I use it to blend concealer as well and it works better than any concealer brush I've tried.
Bonnie from Hunt Valley Maryland
Love the way my makeup looks when using this brush. Makeup goes on better than any other tool out there.
Clara from CO
I bought this brush for the first time about 7 years ago, and at the time it was the first foundation brush I'd ever bought. I've accumulated several other foundation brushes since then, and this is still my favorite. Many other foundation brushes are very very dense and stiff, to give full coverage, but I just don't want that kind of look. This brush is soft and flexible, which makes the foundation look very natural and light/medium coverage. I've glued the handle back together several times, but the brush head is still perfect even through 7 years of use and many washes. In the past couple years I've started using it for liquid blush and it's perfect, so I wanted to buy another so I can use it for both without washing! The new brush is *slightly* different (less fluffy) but I think it's just because it hasn't been used and washed as much.
Megan from Schaumburg, IL
applies my foundation smooth and not streaky
Valbec from Azusa, Ca
This makes my face look so smooth. I love it and will be buying it again.
Amber from DFW
I bought this, because I was not really happy with other brushed I have used. This gave me great coverage without streaks, and able to use less foundation! I love love love this brush, I have used it with 3 or 4 different foundations, all great results!
Bella from Socal
Let's just say this is the 2nd time I've gotten this brush and I will look through the brush section for this one for many more purchases.
Destiny from Rhode Island
Nice brush, I personally use it for bronzer and it blends everything very nicely.
therealnormaj from San Diego CA
I bought this brush in the hopes of my foundation application to be smooth but oh my Lord this was streak central from the moment my IT foundation went on. You really have to buff it to make the foundation apply evenly but even after the brush soaked in a lot of product. It has added time to my foundation application something I don't want to do. I gave it a 3 star because once you spend extra time applying your foundation it's okay but not the beautiful finish I expected. I will try to use this for my cream blush instead and see how that works if not it's safe to say that I will throw away.
afw from va beach
very small and not a true foundation brush. a concealer yes. not a good buy.
Cherithc from NH
I use this brush to stipple and buff foundation into the skin. It's fantastic!
Shelly from Kansas
I am a brush junkie bordering on hoarder status. I have probably 100 different foundation brushes alone. I know...😳 I had to buy a cabinet just for my makeup brush storage. Lol. I always ended up going back to the Beauty Blender.
I love the It Cosmetics brush line. Hands down one of the best out there. I've purchased just about all of them but wanted to complete the collection. I'm just a bit OCD until I've gotten the complete set no matter the brand.
Over the holidays I picked up a few more to add and this was one of them. I can't believe how much I love this brush! So much that I've purchased 2 more to have on hand.
The size of the brush head is absolutely perfect for me. It's small but not to small. I have dainty features and a large brush overwhelms me.
The bristles are super soft yet firm enough to apply my liquid foundations with. It doesn't soak up products and leaves a gorgeous streak free finish every time.
The handle is sturdy and has a good weight to it. Very well made. Washes up easily and bounces right back into shape. I wash my brushes after each use so it has already been cleaned many times. It still looks and feels like new. Zero shedding at this point.
Hands down one of the best brushes I've used in quite some time. Worth the cost and then some. I can't recommend this brush enough to others. I have brushes that cost well over $100 that don't perform even half as well as this brush does and the price is very reasonable. Buy it! You won't regret it.
Becky from Denver
It's so good. Seemlessly blends my Urban Decay Stay Naked foundation. I used a blender before but it took so much time and hurt my arm. With this it takes me 4-5 mins tops to get my base perfect. Crazy. And easy to clean. I have never been let down by an IT brush for Ulta yet.
It brush from Fremont, CA
Do not get this. I tried it because of the rave reviews but it doesn't work for me. I tried it with a thick liquid foundation and it was streaky and didn't blend well. I then tried it with my thin liquid foundation and it sucked most of it up. The brush is too small = takes longer to blend out and fix the streaks. I use it as a blush brush now (even though it's too dense for blush). There are better foundation brushes out there. I do love their eyeshadow brushes but don't get it if you can't afford it. Morphe ones work just as well but not as soft.