body{margin-left:12%}Product ReviewsRated 4.6 out of 5 stars387 ReviewsMost Helpful Positive ReviewSalon worthyI work at a salon and this is my favorite shampoo to use when shampooing clients! The smell is amazing and it works so well when cleaning the hair and making it feel incredibly moisturized. For those saying it doesn't lather too well: really make your hair very wet before putting this on. Make sure your hair is completely wet and use a small amount at first. If you put too much one, it won't lather as well. I'd say at first use put a small amount in your hands and rub them together to get that lather going and then massage it into your scalp. From there add more based on how much you need for your hair type. Another great thing about this product is that while it is not sulfate free, it cleans my hair so well and I don't have any damage after using it multiple times a week!Most Helpful Critical ReviewRevised Review - Never again!Have to revise my original review from May. Originally, I LOVED this product. It made my thick, coarse hair nice and smooth. However, after using for several months, this product has thinned my hair considerably, to the point where my hairdresser suggested I use a shampoo to thicken my hair as I have two spots where you can see my scalp! What I realized is that while I thought this made my hair smooth, it actually made it very thin. After years of thick hair, I am now using a thickening shampoo, something I never thought I would have to use. Two weeks after discontinuing, I have noticed less hair loss. In addition, after doing research on the internet, several other people experienced the same. Never again will I purchase Paul Mitchell products!Reviewed by 387 customersI have bought before and will buy this again!5Denise from Arnaudville, LaLove when I can smell my clean hair all day long and it feels so healthy.Liked the last shampoo5Coffee from undisclosedSo, I loved the last shampoo. I was sad when it all changed and hope it's the same. I'm assuming if they say this is the same formula but different name, that this used to be called the moisturizing shampoo?I Love It5Bb G from DenverThis shampoo smells so great and leaves hair nourished and healthy.Its all about lather5robstro from undisclosedAwapuhi Shampoo is a delightful experience! The rich lather indulges your senses, leaving hair feeling clean and rejuvenated. Its captivating scent is an added bonus, making every wash a refreshing treat. A must-try for those seeking both a cleansing and aromatic shower delight.Amazing!!5Happy brunette!! from MissouriI absolutely love this shampoo and conditioner!! I have brunette hair which tends to have a some red and brassy tones. This shampoo and conditioner is amazing at toning down those red and brassy tones, turning them to nice highlight looking colors. ❤️❤️❤️Amazing Shampoo5PBN from undisclosedAmazing Shampp - this shampoo doesn't disappoint. Sily smooth light hair. Feels healthy after using. I would definitely recommend.Too Drying for My Wavy Hair2sarinamarie from Madison, WIWhen I saw the richness of the shampoo, I thought it would be very mousturizing. Unfortunately, this was harsher on my hair than the original awapuhi shampoo! My hair felt very dry afterward, and I noticed a lot of extra hair loss after using this.I have been using this product over a year5Zulekha from South Carolina❤️Truly cleansing and reviving5Victoria from New JerseyTruly cleans hair, great smell, leaves my hair with body and shine! Every time I use it, I get compliments, which says a lot of a shampoo!Not for me1Debian I from SarasotaLoved at first wash until my long long hair started to come out in large amountsHIGHLY RECOMMEND !5VMRKE from undisclosedThe BEST Shampoo I have ever used. I love the fragrance and rich lather. I was so surprised when I looked it up to review that it is Sulfate Free. I've used Sulfate free (Aveda) in the past which did not clean my hair which is thick and medium length. Absolutely the very best.I love everything from this line.5Suzanne from Fairfield CTGreat Paul Mitchell product. It works well with my curly hair that I straighten.Paul Mitchell Awapuhi Moisterizing Shampoo5Marlene from Struther,OhioI absolutely love the lather of this shampoo and how it leaves my hair- a must buyMy favorite shampoo5J.P. Paz from undisclosedI adore this shampoo. It has fabulous lather and a gorgeous fragrance. It leaves my hair feeling soft and nurtured.Smells great, conditions great5Andres giampa from undisclosedGreat for my hair, great scentShampoo5Adele Bavani from undisclosedMy new favorite shampoo. Moisturizes and leave hair feeling soft and shinyShampoo5M A K from undisclosedGentle cleaningFantastic Product!!!!!5Guy Garrett from undisclosedHave used this for many years and will use for more years to come. Worth every penny.Hair shedding3SMH from undisclosedI've used this product for so many years, but I recently switched to a new product and noticed sooooo much less hair shedding. Not sure if my hair was shedding because I used this so long or if the product is just not good for my hair.Works well5Kelly72 from undisclosedClean feeling after wash. Feels like it's drying so you should definitely use a conditioner after.My favorite shampoo!5LouLa from MichiganSmells amazing. Love Love Love these products! Well worth the $.Good product5Laurie123 from undisclosedNice shampoo. I needed something that would not dry my hair and this product seems excellent.Great Product for Wavy Hair!!5Adrianne from Daphne, ALThumbs up!!Moisturizing Lather Shampoo5Minkee from undisclosedThis is a great shampoo for color-treated hair.Would give zero stars if possible1KC90 from undisclosedI've used this product in combination with the conditioning rinse for a little over a month, and I must say I absolutely hate it. Every time I wash my hair with it my hair has a texture that is at best sticky. I much preferred the marula oil line which made my hair smooth as silk, in the shower, combing it out when wet, and after. I am VERY particular in what I put in my extra long hair, which is only finally healthy enough to grow out past my butt with the marula line. Paul Mitchell, if you're reading this, bring back the marula oil line of products.