body{margin-left:12%}Product ReviewsRated 5.0 out of 5 stars11 ReviewsMost Helpful Positive ReviewMost Helpful Critical ReviewReviewed by 11 customersmatte that doesn't dry out your lips5madi from Saint louis, missouriI love these. I love matte lip colors but alot of them will dry my lips out. this one doesn't do that. the color is beautiful as well.stunnnning5clarice from nhI randomly picked up the shade "invoice attached" saying "where was this when I went to the barbie movie" anyway I swatched it and decided I needed it and now im sitting in my house with no makeup but this on my lips & I love it so much. it's so comfy its truly a soft matte feel & finish. the applicator makes it really easy to get the corners of your mouth and cupids bow. It isnt transfer proof (& doesnt claim to be) but I think as it wears off you could just add a clear gloss on top.A new staple5Gingerspice from Seattle, WAI got this in the shade Magic Brownie. I love a soft, diffused lip, and this formula feels excellent. It's creamy and smooth and reminds me of a fancier Colourpop Ultra Blotted Lip. I have fair, cool-toned skin, so it's been hard to find a flattering brown-toned lip shade. Magic Brownie is a beautiful color on me! It's very unique and it's not like any sort of brownish-red lip I've ever tried. I imagine it'll look fantastic with gloss too. This will definitely become a staple for me.Surprisingly loved this!5splt from vaI usually dont like lip creams, but this one was super nice! Its not too drying so your lips dont dry out during the day and the colors are very pretty! Its very good for the price that you're paying!Love5J from Dallas, TXI am SO HAPPY to see Half Magic being offered at Ulta. Magic Brownie is a truly unique rosy brown that is flattering on absolutely everyone. The lip formula is comfortable and soft yet pigmented. It is not "budge proof" but has a nice fade throughout the day. Gorgeous formula and color.Beautiful and comfortable5Rebecca from undisclosedGreat pigment and it feels nice on the lips. It not drying.Love the color5Raquel from undisclosedThe formula is sooo good, really creamy, smooth, do not feel heavy on the lips. The shade is soo beautiful!Wonderful color5Susan from undisclosedExcellent. Beautiful color. Doesn't last long, but still worth it.Love it5Shea from undisclosedFirst time buying from this brand, I got the coral color, and it is absolutely beautiful and has a really -soft feeling- finish.Lip stain5Margaret from undisclosedLove it! Color is perfect and it stays on all day.I'm telling everyone about it. Will definitely re order.The best lip product out there5Aliza from undisclosedSo smooth, so lightweight, so versatile - it ranges from a subtle tint or a bold pop depending on how much you apply. It also works on the cheeks as blush - and ties to the lips perfectly!