body{margin-left:12%}Product ReviewsRated 4.69 out of 5 stars709 ReviewsMost Helpful Positive ReviewHoly SOFT!!!Let me just start by telling you about my wrecked hair - it's triple processed to achieve a true platinum blonde/white. It's bleached, toned, and then glazed (all Matrix brand), which takes a TON of time and work. I also typically use a salon-brand purple shampoo to help ward off brassiness. I've been frustrated with how dry and dull my hair has become, but I know it's my own fault! When I saw this new Food for Soft line by Matrix I was excited yet skeptical. Jaded, perhaps. I feel like nothing has really come close to hydrating and revitalizing my over-processed hair…and was seriously considering cutting it as a last resort. However…THIS STUFF IS THE REAL DEAL!!! I can't believe how well this shampoo works - it cleanses without stripping, has a velvety and rich lather, and the smell is DELIGHTFUL. I'm talking probably the best-smelling shampoo I've ever used! I'm now a true convert and will be purchasing another bottle once I run out. Thank you, Matrix Food for Soft, for saving my hair!💗Most Helpful Critical ReviewSmell and Lather are real!!Matrix food for soft shampoo has a light mint, rosemary and avocado scent. This shampoo lathers really well with just a little bit. Now I tried the shampoo on 3b-4c hair (6 Different heads), and it worked well with everyone's hair! I LOVE WATER is the first ingredient, but I do have a problem with the ingredients that follow like sodium laureth sulfate (SLES) and (SLS) Sodium lauryl sulfate, as these are both well know sulfates that can lead to kidney damage and hormone disruption. Sodium chloride strips colored, and processed hair, and it dehydrates hair and scalp. For people with sensitive hair to silicone, there's amodimethicone and dimethicone in this shampoo. Though I have enjoyed this shampoo especially since I received it free in exchange for my personal honest review, I will discontinue use!!Reviewed by 709 customersGreasy3Aimee from ChicagoI have used this a few times and I can say it makes my hair extremely greasy 36 to 48 hours later. I do not wash my hair daily so its unfortunate I cannot really use this product. Very dissapointed.This might be my new go to shampoo5michellen53 from undisclosedIt makes my hair so soft! And the smell is not overbearing. A little goes a long way. This might be my new go to shampoo from now on. I love how it makes my damaged hair feelSo soft!4katgrey33 from undisclosedMy hair is so soft!!! It does weigh the texture of my hair down a bit though. Plus side is that smells amazing, it's definitely going into my rotation!Good staple5themakeupphase from undisclosedI like matrix products already and this didn't disappoint. Smells great without being too much, and doesn't strip the hair, but gets it clean. Pricing isn't bad in comparison to similar products. I would recommend this shampoo!Works well4mmcox1 from undisclosedPicture was taken when I received the item in a complimentary VoxBox from Influenster. I've used this product twice and have been satisfied with it both times. Cleans my hair well and has a clean, refreshing scent. It's a good product and leaves my hair soft and shiny, but not an extraordinary product.Love it5kimsynguyen from undisclosedSmells delicious and feels luxurious. My hair is so dry at this time of year and it's been so helpful to tame my dry and broken hair. The damage is less noticeable.Amazing5eauthement_ from undisclosedLove matrix brand so much already. But love this specific line. I will purchase this product after this bottle is gone. Even my husband loves using the shampooSofter hair4tastemytruths from undisclosedI like this shampoo a lot. It leaves my hair soft. I have thick hair and I always straighten it. It's good for the after result when I straighten it.Smells yummy5lexemery from undisclosedThanks to influenster and matrix for sending me this complimentary in exchange for my honest review. Smells great and is not too heavy on the hair to the point where i cant have volume. I do have to wash more often when its paired with the conditioner thoSoft Hair Shampoo5jishanahasanjiya from undisclosedAfter one wash , it makes my hair soft and silky. I used it twice a week. This shampoo is a must have in my hair routine . I highly Recommend this to everyone .Love the lather4chaosbabyy_chaos from undisclosedI really love the rich feeling lather this shampoo has. I don't understand the moisturizing part because it does leave my hair feeling dry. But it definitely feels clean. It strips a lot of my oils, which isn't a bad thing.Leave my hair so soft!5soulfultopaz from undisclosedI received this product for free in exchange for an honest review. I have been using this product now for a few weeks and let me just tell you that it has helped to redefine my curls and leave them looking so healthy. This product leave my hair extra soft and I love that the product isn't super heavy. It has avocado oil and hyaluronic acid to help keep your hair moisturized. The scent of these products smell so good. This shampoo and hair mask are my new going to for me and I love how the products don't weigh your hair down. 10/10 would recommendMatrix shampoo4dakotar9 from undisclosedSmell was yummy, like a mix of sweet floral and fruit. Made my hair feel soft and my whole head just felt cleaner. The moister in my hair also seemed to last a bit longer than normal which was nice.Left my hair smooth and soft5zoec116 from undisclosedI received this product complimentary from influenster and matrix in exchange for my honest review. I love how this product lathered and left my hair feeling nourished and hydrated with less frizz after using heated tools. I definitely recommend this. My hair feels way healthier now after using this.Love5shyannjones17 from undisclosedThis product had a hint of menthol ❤️❤️ absolutely loved trying g this I would recommend this product for sure ❤️ only down fall is …. The shampoo works best on clean hair !Smell is amazing5emmx from undisclosedAbsolutely love the smell of this product! Leaves me hair feeling fresh and doesn't leave it feeling heavy. It keeps my hair healthy. I would recommend this productVery hydrating4jdreher13 from undisclosedI really enjoyed this product. It left my hair feeling so much more hydrated. Having lightened hair my ends always feel dry and this really has helped. My only complaint is I'm not a fan of the smell. I don't know what about it but I just am not a fan. I did love the fact that the shampoo really got sudsy and I felt my hair was clean after. Some shampoos I have a hard time feeling like it gets in there and really cleanses the hair.Little goes a long way4romanoo2 from undisclosedI really like the shampoo. The smell was very pleasant and clean it definitely made my hair feel clean after the use of this shampoo. But I felt as though it's stripped away too much of my good Oils. A little bit goes a long way and it lathers amazingly. It was honestly a tad difficult to rinse completely out of my hair the first time. But I loved it.Toooo oily3janiee from undisclosedI got this for free for testing purposes. This shampoo smells soo good and has a good lather. Yes it's hydrating but after using it for a couple of weeks it made my hair super oily.Hair food!5ashxglamour from undisclosedI was so excited to get these products because they are the exact type of hair care products I look for. I usually go for hydrating products that make my hair silky soft. I have thin, color treated hair, so moisture is a must. This line truly is hair 'food'. I noticed a difference upon the first wash. The combination left my hair so soft, not oily, and smelling great for several days. I was impressed that it was hydrating without weighing my hair down. I plan on finishing both products in their entirety.Soft hair, but with a cost!3christas4 from undisclosedI really like this product! It made my hair so soft and shiny! But it caused my scalp to break out. I'm not really sensitive to shampoos and conditioners, but one of these products definitely caused it. Unfortunate, because I loved it! Smelled so nice too!Love5mrsdesireenicole from undisclosedFirst off…this shampoo smells amazingggg!!!!!! It lathered up really nicely and left my hair feeling squeaky clean!! Would definitely recommend.Suds up and smells great5chestert from undisclosedLove this product. I use this prior to the hair mask. It smells amazing! Put on your hair from root to ends, you only need a tiny amount and it lathers so well. Your hair will comb with ease like butter. Highly recommend this product. One i will repurchase.Amazing product5amnamughal from undisclosedLast year I used this shampoo It was supper good they're known for their high-quality hair products. Many people love the Matrix brand because it leaves their hair feeling clean, soft, and shiny. Because it is made with avocado oil and hyaluronic acid #matrix #complimentary #matrixpartner #matrixshampoo #influnster @influenster @matrix #complimentary #MatrixPartner #InfluensterxFFS @Influenster @MatrixWorks but smells weird4koalaelle from undisclosedI think this shampoo definitely works for dry hair! I haven't had any issues with my hair feeling dry since switching to this. My only thing is that it smells like bad baby powder? I'm not sure but the smell is off putting enough that I will probably not repurchase.